SHORT FORM CONTENT
Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTube
Instagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content and compete with YouTube and OTT platforms for viewers and advertising budgets. The move could bring podcasts, comedy specials and episodic shows to the platform, with creators using Reels to attract viewers to longer videos. Instagram is also working on a TV version of Reels to tap into connected TV (CTV) audiences. No India launch timeline has been announced.
Ground has shifted under Modi govt's feet, regime not here to stay: Sonia Gandhi
Sonia Gandhi reflects on her life and conveys her belief in the youth's desire for justice and fairness. She critiques the Modi government's insecurities and asserts that it is not here to stay. The memoir discusses the resilience of democracy in India amidst rising authoritarianism. Gandhi notes the importance of the opposition’s INDIA alliance in challenging the BJP’s dominance.
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin Jain
Nitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervise AI-written code instead of writing it by hand.
Vaishnaw puts onus on social media platforms to curb online harm, stops short of safe-harbour clarity
Vaishnaw said social media companies could no longer remain passive intermediaries as the digital ecosystem evolved and must take responsibility for the harmful consequences of content circulated through their platforms, including cyber fraud and so-called digital arrest scams.
These large-, mid- and small-cap stocks have upside potential of up to 31% in 1 year, according to analysts
In the last two years, the world has learnt that you can never quite predict what US President Trump will do next. Tomorrow, to pull attention one way or another, there could well be some more action against Iran, changing the mood again in a single afternoon. So, the improvement in sentiment is real, but it is also fragile.
Stop AI from Eroding Your Brand
Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”—the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations—are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose’s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage
How digital distribution shifts the balance of power towards the customer
The insurance sector grapples with pressing issues like mis-selling and customer complaints, which hinder the efficacy of policies. However, digital platforms offer improved transparency, enabling consumers to make well-informed choices about their coverage options. By comparing policies, customers not only save on premiums but also gain better insights into their coverage. Additionally, digital channels simplify grievance resolution, fostering easier interactions with insurers.
Short-term headwinds, yes; owning the ecosystem is better: 20 healthcare stocks with downside risk of 23% to upside potential of 41%
The healthcare sector is under scrutiny. The issue is pricing: What medicines cost and on what hospitals and the rest of the health ecosystem charge. And both the government and the courts have stepped in. At one level, that is not entirely a bad thing. Check out Stock Reports Plus, powered by Refinitiv, for price targets of over 4,000 listed stocks along with detailed company analysis focusing on five key components – earnings, fundamentals, relative valuation, risk, and price momentum – to generate standardised scores. SR+ Reports is a complimentary offering to ETPrime members.
Time to be be cautious in the market, convinced about the business: 5 large-cap stocks with upside potential of up to 22%
This is the time to focus on businesses that have lived through storms like this before and come out the other side. The large, proven names are where quality is to be found, and they have lagged badly enough that the odds are now tilting in their favour. Just wait for the mood to finally turn.
In 1997, Sweden used copper-smelting slag beneath a road near Luleå; after 10 years, copper, nickel and zinc leaching had declined below recommended thresholds
A decade-long study in Sweden investigated the environmental effects of incorporating copper slag in road construction. The researchers observed a significant reduction in the leaching of metals like copper, nickel, and zinc over time. While initial tests indicated high metal concentrations in various materials, the findings imply that the environmental concerns related to these materials are primarily short-lived.
CRC Group and Delhi Times host “Let’s Bring Back the Joy of Reading” in New Delhi
CRC Group, in partnership with Delhi Times, held a dynamic event to stress the significance of reading amidst digital distractions. Authors, educators, and prominent business figures shared valuable perspectives on fostering a reading culture in younger audiences. Two enlightening panel discussions delved into the impact of evolving reading habits on education and personal growth.
How Pocket FM is using AI to take Indian stories global
Pocket FM is using AI to help writers bring their stories to life and reach listeners across the world. With Sherpa, its AI-powered writing partner, the company is making it easier to manage long storylines and develop characters while keeping the creative decisions in the hands of writers.
Panchayat director Deepak Kumar Mishra was a crude oil explorer: How IIT Bombay techie got the idea to create the famous village-based series having sachiv, banrakas and pradhan ji
Deepak Kumar Mishra rose to prominence as the director of the acclaimed web series Panchayat, which brilliantly highlights the nuances of rural life in India. His artistic journey began in theatre at IIT Bombay, progressing to collaborations with TVF. Now, his latest venturing into the realm of fantasy with his latest project, Vvaan: Force of the Forrest starring Sidharth Malhotra and Tamannaah Bhatia.
What are Indians watching on OTT? Netflix, Prime Video, JioHotstar, Zee 5, SonyLIV reveal the shows, languages and formats winning viewers
India’s OTT audience continued to grow in 2026, with viewers watching content in different languages and exploring new genres and formats. In an exclusive conversation with ET Digital, Netflix, Prime Video, JioHotstar, SonyLIV and ZEE5 discuss changing viewing habits, the growing popularity of micro-dramas and reality shows, and how good stories can find an audience regardless of language or budget. Here’s a look at what Indians are watching on OTT.
Instagram challenges Youtube with 90-minute videos: All you need to know
Instagram is testing a new long-form video format called 'Features' to allow content creators to upload 90-minute videos. This format is currently available to select users in the United States and Brazil. Instagram aims to integrate long-form content into its existing Reels ecosystem to attract more creators. The platform is exploring various options to help long-form creators earn revenue.
Instagram 'Features': You can watch 90-minute podcasts, comedy shows and episodes inside the platform; long-form video option soon
Instagram features: Instagram is testing a new long-form video feature called Features, which will let users watch horizontal videos lasting up to 90 minutes. The platform plans to connect short Reels with full-length podcasts, comedy shows and other videos, allowing viewers to discover longer content and continue watching without leaving Instagram.
BIG FM applies for six more news channels, acquires Sapphire Media’s news business
BIG FM has submitted a request to the Ministry of Information and Broadcasting for launching six news channels. This expansion aims to create a national news network combining traditional and digital broadcasting. The new channels will focus on timely reporting and hyperlocal content tailored for digital consumption. BIG FM's initiative is part of the broader ONE BIG WORLD media ecosystem.
Instagram tests 90-minute horizontal videos
On Monday, Instagram announced that it is testing out video lengths of up to 90 minutes with select creators in the US.
British investor Baillie Gifford fund marks down Dailyhunt parent amid revenue pressures
The Schiehallion Fund pegged the fair value of its 1.3% holding in VerSe Innovation at $7.47 million, according to its portfolio disclosures reviewed by ET, implying a total company valuation of roughly $576 million.
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