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    Instagram challenges Youtube with 90-minute videos: All you need to know

    Synopsis

    Instagram is testing a new long-form video format called 'Features' to allow content creators to upload 90-minute videos. This format is currently available to select users in the United States and Brazil. Instagram aims to integrate long-form content into its existing Reels ecosystem to attract more creators. The platform is exploring various options to help long-form creators earn revenue.

    Instagram head Adam Mosseri and Vice President of Product Tessa Lyons announced in a broadcast video that the Meta-owned platform is testing a new long-form video format, ‘Features’, allowing creators to post horizontal videos of up to 90 minutes. The move is Instagram’s latest bid to expand its role in digital entertainment.Features, available to select US users for now, is aimed at long-form creators. Instagram is also introducing “Clips as
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