GOLD BUYING
Akshaya Tritiya sees 30% volume drop in gold buying amid price spike
Gold demand during Akshaya Tritiya dropped about 30% in volume as prices, up nearly 60% year-on-year, deterred large purchases. Buyers stayed within budgets, shifting to lighter jewellery, small coins and exchange-led buying, while millennials preferred solitaires in the ₹75,000–2.5 lakh range.
Akshaya Tritiya sees tepid demand on gold price surge
Gold demand during India's Akshaya Tritiya festival remained subdued as record prices curbed jewellery purchases, despite a slight increase in investment demand. Consumers shifted towards gold coins, with overall buying volume lower, though value spending was higher due to elevated prices. This reflects a changing trend of price-sensitive buyers purchasing throughout the year.
22k gold rate today on Akshaya Tritiya 2026: Check 24k, 22k, 18k gold prices (April 19, 2026) in New Delhi, Mumbai, Chennai and other cities
Akshaya Tritiya, April 19, 2026, is here. This auspicious day is ideal for gold purchases and new beginnings. Families traditionally invest in gold and start ventures. Check the latest gold rates from Tanishq, Joyalukkas, Kalyan Jewellers, and Malabar Gold & Diamonds. The Bureau of Indian Standards app helps verify gold authenticity.
Akshaya Tritiya 2026: Gold buying timings, auspicious muhurat, puja vidhi & sacred shloka
Akshaya Tritiya 2026 Date: Akshaya Tritiya 2026 is one of the most auspicious days in the Hindu calendar, observed on 19–20 April, with Tritiya Tithi beginning at 10:49 AM on 19 April and ending at 07:27 AM on 20 April. The word Akshaya means “never diminishing”, and it is believed that any activity performed on this day brings lasting prosperity, success and good fortune. It is especially popular for buying gold, with the most favourable purchase window running from 10:49 AM on 19 April to 05:51 AM on 20 April, along with an additional morning muhurat until 07:27 AM.
Akshaya Tritiya Meets Smart Investing: The Rise of Digital Gold
Akshaya Tritiya, a day for prosperity, now embraces digital gold. This modern investment allows easy online gold purchases, offering convenience and flexibility. Investors can start small, ensuring consistent savings. Digital gold blends tradition with smart financial planning for a secure future. It provides a safe and accessible way to honor this timeless gold tradition.
Akshaya Tritiya 2026 date and time: Check city-wise muhurat timings for gold buying
Akshaya Tritiya, a festival believed to bring wealth, sees a surge in gold purchases, with demand often rising a week prior. This year, the auspicious day falls on Sunday, April 19, 2026, with specific muhurat timings varying by city. Consumers are increasingly opting for investment-grade gold like coins and bars, alongside digital gold, while traditional jewellery remains popular.
Akshaya Tritiya remains proven entry point for gold investors: Motilal Oswal
Gold continues its role as a trusted asset for Indian households, blending tradition with financial security. Investors are showing increased interest in flexible gold options alongside traditional purchases. Global factors like geopolitical tensions and economic growth concerns support gold's appeal. The outlook for gold remains constructive for medium to long-term investors, with a 'buy on dips' strategy recommended.
This Akshaya Tritiya, your gold does not have to sit in a locker to work for you
This Akshaya Tritiya, gold's traditional significance meets a striking financial reality with prices up over 30%. While cultural relevance encourages buying, the article urges a rethink of how gold is held. Modern, accessible forms like ETFs and digital gold offer efficiency and liquidity, allowing gold to actively protect wealth rather than remain passive.
Akshaya Tritiya: Tapan Patel on why you shouldn't let the recent dip in gold scare you
Gold prices are experiencing a cyclical reset, not a structural shift. This presents a strategic opportunity for Indian investors to buy gold. Akshaya Tritiya is an auspicious time to invest in gold ETFs, Digi Gold, or multi-asset funds. Central banks may resume gold buying. A 15-20% allocation to gold and silver is recommended for long-term investment amid global uncertainties.
Gold demand set to remain resilient ahead of Akshaya Tritiya; Bullion remains preferred safe-haven for wealth creation
Gold demand remains strong ahead of Akshaya Tritiya, with retail investors viewing bullion as a key wealth creation tool. Despite high prices, the festival drives demand, supported by gold's safe-haven appeal amidst global uncertainties. Younger buyers are increasingly opting for lightweight jewellery and digital gold, while investment products like coins and bars are also gaining traction.
Digital gold offers on Akshaya Tritiya 2026: Check offers on Paytm, PhonePe, JioFinance; how to buy gold from home
Akshaya Tritiya 202: Akshaya Tritiya on April 19, 2026, sees a surge in digital gold purchases. Platforms like PhonePe, JioFinance, and Paytm offer convenient ways to invest in 24K gold, bypassing crowded stores and storage concerns. These apps allow easy buying, selling, and even physical gold delivery options.
Gold price today (April 17, 2026) in Chennai ahead of Akshaya Tritiya: 24K, 22K gold rates at leading jewellers, IBJA
In line with the larger national trend, gold prices in Chennai too recorded a slight drop on Friday (April 17, 2026). As per the prices quoted by leading jewellery retailers in the city, the price of 24 karat gold was around Rs 15,431 per gram, down from Rs 15,568 per gram levels on Thursday.
22k gold rate today: Check 24k, 22k, 18k gold prices (April 17, 2026) in New Delhi, Mumbai, Bengaluru and other cities
22k gold rate today: Gold prices saw a slight decrease across major jewellers on Friday, April 17, 2026, ahead of Akshaya Tritiya. This dip, influenced by geopolitical developments like a Lebanon-Israel ceasefire and potential US-Iran talks, offers a potential buying opportunity for consumers.
Jefferies says Gold enters consolidation phase after retail-driven frenzy buying this year
Global investment firm Jefferies in its latest report said that gold has entered a consolidation phase following a strong retail-driven buying surge seen late last year and early this year across key markets including India, China and the United States.
Akshaya Tritiya 2026: Date, significance and best time to buy gold. Details here
Akshaya Tritiya 2026 falls on April 19, with the auspicious gold-buying muhurat beginning at 10:49 am. The day symbolises prosperity and new beginnings, making gold purchases significant. Analysts expect a positive outlook for bullion in 2026, supported by central bank buying, global uncertainties and favourable macro conditions.
Gold rises 60% since last Akshaya Tritiya. Should you invest this year amid Iran war uncertainty?
Gold prices have surged nearly 60% since Akshaya Tritiya 2025, but the outlook for further gains by 2027 is complex due to geopolitical tensions and interest rate uncertainty. Despite near-term headwinds, structural factors like central bank buying and rising debt support a positive long-term view, suggesting gold as a hedge.
22k gold rate today: Check 24K, 22K gold prices (April 15, 2026) on Tanishq, Malabar Gold & Diamonds, Kalyan Jewellers, Joyalukkas and IBJA
Gold prices are climbing ahead of Akshaya Tritiya on April 19, 2026, a highly auspicious day for buying precious metals. Leading jewelers like Tanishq and Kalyan Jewellers have seen a rise in 22k gold rates. IBJA's indicative rates also show an upward trend for various gold karats and silver, signaling increased demand.
Gold buying through unique buy-now-pay-later solution: Keyur Shah, CEO, Muthoot Exim, on how he is making gold buying affordable
Muthoot Exim's Swarnavarsham scheme offers a buy-now-pay-later solution for low and middle-income gold buyers. Customers pay a 15% down payment and lock in prices, with the balance payable in flexible installments over 3 to 9 months, ensuring price protection against market volatility.
As gold and silver prices rise again, should you buy gold or silver now or wait? Gold silver ratio forecast 2026 at 75 — what does it signal for smart investors?
Gold jumps near $4,859. Silver surges over 5% to $79. The Gold silver ratio forecast 2026 at 75 is now in focus. This level sits above the long-term average of 50–65. That signals silver may be undervalued today. Investors are watching closely. Real yields and the US dollar still drive gold prices. Markets are waiting for fresh inflation data like PPI. Gold holds strong near key support. Silver shows faster momentum. So, should you buy gold or silver now or wait? The answer is not binary. Hold gold for stability. Add silver slowly for growth. This ratio level suggests opportunity, not instant breakout timing.
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