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ET OnlineIn India, buying gold on this day is based on specific muhurat timings, which vary by location. Check city-wise Akshaya Tritiya muhurat timings to plan your rituals and purchases.
Also read: Akshaya Tritiya 2026 gold offers: Tanishq, Joyalukkas, Malabar Gold & Diamonds, Kalyan Jewellers, KISNA announce discounts and rate lock schemes
Gold demand on Akshaya Tritiya
According to Kaynat Chainwala, AVP, commodity research, Kotak Securities, “India’s gold demand is adapting to structurally higher prices. Jewellery demand has softened, while investment demand, particularly coins and bars, has strengthened. This shift highlights a broader evolution in buying behaviour. Consumers are increasingly favouring lighter, investment-oriented formats, while urban investors, especially millennials, are increasingly comfortable with SEBI-regulated ETFs, adding a new demand layer that supplements rather than replacing traditional physical consumption.”Also read: 22k gold rate today ahead of Akshaya Tritiya: Check 24k, 22k, 18k gold prices (April 18, 2026) in New Delhi, Mumbai, Chennai, Bengaluru and other cities
When is Akshaya Tritiya?
Akshaya Tritiya is celebrated on Sunday April 19, 2026. According to Drik Panchang, the Tritiya Tithi will begin at 10:49 AM on April 19 and end at 07:27 AM on April 20.Akshaya Tritiya Muhurat in other cities as per Drik Panchang
10:49 AM to 12:34 PM - Pune10:49 AM to 12:20 PM - New Delhi
10:49 AM to 12:08 PM - Chennai
10:49 AM to 12:26 PM - Jaipur
10:49 AM to 12:15 PM - Hyderabad
10:49 AM to 12:21 PM - Gurugram
10:49 AM to 12:22 PM - Chandigarh
10:49 AM to 11:36 AM - Kolkata
10:49 AM to 12:38 PM - Mumbai
10:49 AM to 12:19 PM - Bengaluru
10:49 AM to 12:39 PM - Ahmedabad
10:49 AM to 12:20 PM - Noida
Popular gold purchases for Akshaya Tritiya 2026 include 24K coins and bars for investment, 18K/22K BIS-marked jewellery for wearability, and contemporary digital gold for convenience and safety.
How to check the authenticity of gold jewellery?
The Bureau of Indian Standards (BIS) has launched a user-friendly mobile app for Android and iOS, enhancing consumer access and engagement beyond its web portal. The app supports 12 languages (10 regional, Hindi, and English) and is free to download. Using this app, you can check hallmarking and the authenticity of gold.What is hallmarking?
Hallmarking is the accurate determination and official recording of the proportionate content of precious metal in jewellery/artefacts or bullion/coins.What is HUID in the hallmarked gold jewellery?
HUID is a Hallmark Unique Identification (HUID) number and it is one of the components of hallmark. It is a six-digit alphanumeric number which is unique for each hallmarked item and is traceable. Customers can also verify the HUID number in the BIS Care App using the ‘Verify HUID’ feature.(Catch all the Personal Finance News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.)
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