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    Research: Navigating the Business Risks of Changing Pro-America Sentiment

    U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal. A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism. While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny. To avoid risk, companies must examine their exposure along two axes: domestic embeddedness and symbolic intensity. Leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties.

    Salary up to Rs 25,000: EPFO reveals how you can enrol for EPF, EPS and ELDI schemes

    The government recently raised the wage ceiling for the Employees' Provident Fund to Rs 25,000, allowing a broader range of workers to access the EPF, EPS, and EDLI schemes. This increase means that employees earning up to the new limit can secure essential social security benefits.

    Chris Sacca invested $25,000 in Twitter before its rise. Why he later said, ‘love the service, hate the stock’

    Chris Sacca invested $25,000 in Twitter in 2006 and later built a major stake before its IPO. Years later, he said, “Love the service, hate the stock,” explaining why he lost faith in the company’s stock despite his continued appreciation for the platform.

    Country singer Zach Bryan purchased $18.25 million estate in Tennessee this year

    Country singer Zach Bryan has bought an $18.25 million Tennessee estate after getting married to Samantha Leonard, reports said. The 5,035-square-foot home and 5,300-square-foot entertainment barn and recording studio come after a highly publicized split from Brianna LaPaglia. Bryan's home, which spans 5,035 square feet, was built in 2011. It has four bedrooms, five bathrooms and a wraparound porch overlooking the Tennessee landscape.

    Sam Altman, CEO of OpenAI, recommends 4 books that can change how you think about AI, startups and success

    OpenAI CEO Sam Altman has recommended four books spanning artificial intelligence, startups, history and resilience. His picks include Nick Bostrom’s Superintelligence, which he called the best book he had seen on superhuman machine intelligence; Alfred Lansing’s The Endurance; Yuval Noah Harari’s Sapiens, which he highly recommended; and Reid Hoffman and Chris Yeh’s Blitzscaling, which he eagerly recommended after reading an early copy.

    Zach Bryan wears ‘Free Palestine’ T-shirt at Robert Kraft’s stadium; Hind Rajab jersey sends a powerful message amid Macklemore row

    US country singer Zach Bryan wore a ‘Free Palestine’ T-shirt during his performance at Robert Kraft’s Gillette Stadium, while bandmate Nate Head wore a Palestine jersey bearing the name of Hind Rajab. The on-stage message comes amid the controversy over Macklemore’s removal from Ed Sheeran’s US tour after his pro-Palestinian remarks, with Kraft linked to the decision.

    The Economic Times
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