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    Before Perplexity, Aravind Srinivas built a Twitter search tool that changed his startup's direction

    Aravind Srinivas and his co-founders experimented with a Twitter search tool before focusing on Perplexity's web search product. An unexpected response to a feature that summarised social media profiles helped shape their next move, eventually leading to a broader mission centred on knowledge and curiosity.

    Research: Navigating the Business Risks of Changing Pro-America Sentiment

    U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal. A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism. While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny. To avoid risk, companies must examine their exposure along two axes: domestic embeddedness and symbolic intensity. Leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties.

    Josh Pigford built Baremetrics with just $0 in reported startup costs in 2013; years later, the software business was generating an estimated $1.2 million a year

    Josh Pigford built Baremetrics in 2013 to solve a problem he faced with Stripe analytics. He spent seven working days developing the first version, focusing on recurring revenue, customer churn and lifetime value. Rather than relying on expensive marketing, he used Twitter to reach software founders. By April 2014, Baremetrics had reached $10,000 in monthly recurring revenue.

    'Will not take down Indian Flag': Priyanka Gandhi's son alleges 'protest' photos pulled down at Bikaner House exhibition

    Raihan Vadra, son of Congress leader Priyanka Gandhi Vadra, alleged that Bikaner House management asked him to remove 74 artworks documenting protests from his exhibition, No Idea Is Final, ahead of its opening. Congress leaders Pawan Khera and Karti Chidambaram condemned the alleged censorship, while the Indian Youth Congress Legal Cell also criticised the move.

    418 Twitter review: 7 tweets you must read before watching Prashanth Neel's Telugu horror movie

    After facing multiple delays, Mythri Movie Makers finally released the horror thriller 418 on October 23. Audience feedback has been decidedly mixed, with some praising the film's suspenseful elements and haunting sound design, while others criticised its overall effectiveness in delivering scares. Read on!

    Udta Teer Twitter review: 6 tweets you must read before watching Ayushmann Khurrana, Sara Ali Khan's movie

    Udta Teer, featuring Ayushmann Khurrana and Sara Ali Khan, hits theaters today. This film intertwines comedy, suspense, and patriotism together. Audiences have lauded the engaging performances and impressive cinematography, alongside unexpected twists in the storyline. Read on!

    The Economic Times
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