TV ADS
Digital gains fail to offset TV ad slump, sports costs squeeze broadcasters
India's broadcasters continue to expand their digital and subscription businesses, which is not sufficient to offset declining ad revenues. The traditional television sector has been affected by decreasing pay-TV connections and a shift to digital advertising. Companies like JioStar, Zee Entertainment, and Sun TV Network reported mixed financial results amid these challenges. Subscription growth remained strong, but increased programming costs have impacted profitability significantly.
US Midterm Election Results 2026: Democrat Keisha Lance Bottoms makes history in Georgia as 1st Black woman to be elected governor
In a groundbreaking election, Keisha Lance Bottoms emerged as Georgia’s first Black woman governor, defeating her Republican opponent Rick Jackson. Throughout her campaign, Bottoms promised to enhance economic opportunities and broaden healthcare coverage for residents. Despite limited campaign funds, she championed issues important to Georgians. After the results, Jackson graciously conceded, underscoring a transformative moment in Georgia's political landscape as urban areas gain influence.
Ramayana actor Ravie Dubey once struggled to afford food. How he went from earning Rs 10,000 per month to building a Rs 80 crore fortune
Ramayana actor Ravie Dubey's journey took a tumultuous turn when he relocated to Mumbai to pursue engineering after 2001. Battling academic setbacks and the weight of societal expectations led him into a dark phase of mental health struggles. However, a serendipitous audition while studying shifted his trajectory, leading to his first paycheck in 2005. His breakout role came with the series Saas Bina Sasural in 2010, followed by Jamai Raja in 2014.
Reels & memes are TV ads & billboards
Advertising has evolved from traditional commercials into reels, memes and influencer content, blurring the boundaries between entertainment and persuasion. As views, shares and engagement become the currency of digital advertising, the distinction between selling a product and selling entertainment is increasingly disappearing, sometimes leaving even advertisers unclear about their message.
ShareChat’s FY26 revenue jumps 40% to Rs 1,016 crore on microdrama push; net loss widens
However, its loss before tax widened to Rs 1,978 crore in FY26 from Rs 1,105 crore in the previous year, largely due to higher accounting expenses related to its convertible debt instruments, forex losses and employee stock ownership plans (ESOPs), cofounder and CFO Manohar Singh Charan told ET.
Commercial breaks with common sense
In the realm of media and entertainment, advertising serves as a vital economic engine. Yet, the user experience often deteriorates due to poorly timed ad placements during streaming. Viewers face abrupt interruptions that disrupt their engagement with stories. By strategically positioning ads at narrative junctures, both audience satisfaction and advertiser goodwill could significantly improve.
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TRAI’s internet TV proposal raises concerns over wider OTT regulation, say legal experts
The Telecom Regulatory Authority of India has proposed a new framework for internet-based linear television distribution. This recommendation could broaden the interpretation of the Telecommunications Act and affect other digital content. Legal experts express concerns over TRAI's jurisdiction regarding OTT services and the implications for freedom of speech. The Ministry of Information and Broadcasting must decide whether to adopt these recommendations.
Instagram challenges Youtube with 90-minute videos: All you need to know
Instagram is testing a new long-form video format called 'Features' to allow content creators to upload 90-minute videos. This format is currently available to select users in the United States and Brazil. Instagram aims to integrate long-form content into its existing Reels ecosystem to attract more creators. The platform is exploring various options to help long-form creators earn revenue.
British investor Baillie Gifford fund marks down Dailyhunt parent amid revenue pressures
The Schiehallion Fund pegged the fair value of its 1.3% holding in VerSe Innovation at $7.47 million, according to its portfolio disclosures reviewed by ET, implying a total company valuation of roughly $576 million.
T-Mobile T-Mix plans bring Netflix, Apple TV and Xbox Game Pass: Check prices, perks and features
T-Mobile is set to introduce its innovative T-Mix wireless plans this November, designed to offer an enticing mix of mobile services and sought-after subscriptions. Customers can look forward to bundled options like Xbox Game Pass, Netflix, and Apple TV among others. The plans, categorized as Standard, More, and Loaded, will cater to diverse customer needs, with pricing reflecting the number of lines and chosen subscriptions.
TRAI recommends light-touch regulatory framework for internet-based TV services
TRAI has recommended a light-touch regulatory framework for application-based linear TV distribution services, proposing a one-time entry fee of ₹1 lakh, a processing fee of ₹10,000 and an initial authorisation valid for 20 years.
Ohio OH-7 Election 2026: Ohio’s deep-red House district becomes a battleground amid Max Miller controversy
Ohio OH-7 Election 2026: Ohio’s 7th Congressional District has become unexpectedly competitive as Republican Max Miller faces domestic abuse allegations and a House Ethics Committee investigation, giving Democrat Brian Poindexter an opening in a seat Donald Trump carried comfortably in 2024. The race will test whether candidate-specific controversy, economic concerns and turnout can overcome the district’s underlying Republican lean.
‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketing
The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to optimize content for both human and AI consumption to compete effectively. Marketing leaders are rethinking traditional media-budget allocation strategies in response to these changes. Personalisation and an integrated approach to agentic marketing are emerging as critical priorities for brands moving forward.
Daymond John kicked off FUBU with just $40 worth of fabric; this ABC 'Shark Tank' investor has a net worth of $350 million today
From rags to riches - Daymond John started with just $40 for fabric. He launched his remarkable entrepreneurial path by selling stylish hats. With his mother's backing, he founded FUBU, which grew into a billion-dollar brand through clever guerrilla marketing and celebrity partnerships. He expanded his horizons by becoming a sought-after investor on 'Shark Tank', earning substantial financial gains, most notably from his investment in the booming Bombas socks company.
Who is spending the most in 2026 US Senate races? Biggest donors, top candidates, and where's the money coming from
As elections approach, significant outside spending is heavily favoring the Republican Party in Senate races. Notably, Elon Musk has contributed over $365 million to pro-GOP efforts, boosting Republican campaigns. The Texas Senate race has drawn specific attention with increased financial support and advertising spending. Overall spending projections for the current election cycle have surpassed previous records.
Amagi Media Labs shares fall 3% after company flags cyber extortion attempt
Amagi Media Labs shares dropped on Thursday after the company disclosed a cyber extortion attempt involving allegedly obtained operational and network configuration data. The company is investigating the claim with external cybersecurity experts and legal counsel, while stating that services remain unaffected and no material financial impact is expected at this stage.
The Netflix story: Job cuts, exits, sinking stock, and the battle for viewership. A plot twist that isn't on screen
Netflix faces a turbulent chapter as it grapples with stagnant subscriber growth and a notable drop in viewing hours. Recent high-stakes reshuffling in the organisation coincides with challenging Wall Street performance. In its Q3 earnings call, the streaming giant reported the slowest revenue growth in three years, at $12.9 billion.
JD Vance defends Ramaswamy's explosive attack ad in Ohio governor race
US Vice President JD Vance has supported Republican Vivek Ramaswamy's campaign ad against Democratic candidate Amy Acton. The ad challenges Acton's account of her troubled childhood, featuring her estranged mother. Reactions from Acton's family describe the ad as a desperate and disgusting attack. Analysts believe the controversy may solidify Acton’s position in the race for governor.
Celebrity-endorsed TV ad volumes fall 17% as sports stars gain ground
Celebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni stood out as the most visible celebrity endorsers. Film actors accounted for 65% of endorsed ads, while sports personalities increased their share from 19% to 28%. Food and beverages led in advertising volume, with toilet and floor cleaners attracting the most attention.
Netflix issues weak fourth-quarter forecast, shares drop
Third-quarter revenue rose 11.8% to $12.87 billion, in line with Wall Street forecasts, but the lowest rate of increase in nearly three years. The company forecast fourth-quarter net income of $2.79 billion and EPS of 67 cents, below the average analyst forecast of $3.07 billion and 73 cents.
FMCG brands turn up the volume on ads as costs and scrutiny rise
Multiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle India reported a significant rise in ad spending during the September quarter to enhance brand trust. Regulatory scrutiny from the FSSAI has prompted brands to emphasize safety and integrity in their advertising. Influencer-led marketing efforts are expected to grow significantly during the upcoming festive season.
Reality shows, cricket turn advertisers' safe bets
Established non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg Boss has roped in 95 sponsors across its language editions, while KBC has secured 25 sponsors. Cricket is also drawing advertiser interest, with India matches providing an opportunity to reach large audiences in a second half of the year largely devoid of marquee events such as the IPL or ICC tournaments. The India-West Indies series has drawn a strong response from brands, while the India-New Zealand series is also expected to see strong traction.
Justin Verlander and Kate Upton bought a Beverly Hills mansion for $5.25 million in 2016; 6 years later, they sold it for $11 million
Justin Verlander and Kate Upton sold their Beverly Hills mansion for $11 million in 2022, more than double the $5.25 million they paid for it in 2016. The couple owned the house for six years.
Tata Play dishes out ₹199 wildcard to stay connected in changing world
Tata Play is launching the Tata Play Smart app, enabling access to over 500 live television channels. The app requires an internet connection and is compatible with various devices including smart TVs. Tata Play maintains that traditional DTH services will continue to exist alongside streaming services. The company aims to expand its user base by attracting households yet to subscribe to pay television.
Jennifer Lawrence bought Manhattan penthouse for $15.6 million in 2016. Four year later, the actor sold Upper East Side property for just $9.9 million
Jennifer Lawrence bought a Manhattan penthouse for $15.6 million and sold it for $9.9 million in 2020. The residence has 4,072 square feet of living space. It has three bedrooms and four-and-a-half bathrooms. The actor also sold her Beverly Hills mansion for $11 million in 2025 after purchasing the property for $8.23 million in 2014. The five-bedroom residence is back on market in 2016 for $11.5 million.
Why has the Trump administration been ordered to cancel $20m TV ads praising the president?
A federal judge issued an order to halt the Trump administration's airing of controversial government-funded advertisements. The judge's ruling came after a lawsuit was filed by several groups and individuals. The ads, which aimed to promote the Trump administration, were criticized for using taxpayers' money. The Department of Homeland Security had allocated $20 million for these ads, which began airing in late-September.
Judge orders the Trump administration to cancel taxpayer-funded promotional TV ads
A federal judge ruled that President Donald Trump must cancel remaining television commercials funded by taxpayer money. The ads were challenged as an illegal use of funds for political propaganda, which violates federal law. The judge's restraining order prevents further development or airing of these advertisements during the order's duration. The Department of Homeland Security had used $20 million in appropriated funds for this ad campaign.
Donald Trump must not air promotional TV ads funded by taxpayers money, orders US Judge ahead of November 3 midterm elections
US Judge's decision caps days of controversy over the taxpayer-funded advertisements, which were aired in the final weeks before the midterm elections.
Democrats sue Trump to halt taxpayer-funded TV ads that praised him
Democratic National Committee has filed a lawsuit against Donald Trump regarding taxpayer-funded election-related television ads. The lawsuit claims that Trump violated laws prohibiting appropriations for propaganda purposes, which has sparked bipartisan criticism. Recent ads praising Trump have been airing during various programs, including football games. The White House has stated that Trump's political action committee will take over funding for these ads. The government-funded ads are expected to cease shortly.
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