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    Ather rides to profit; Pronto's US AI play

    Ather Energy swung to profit in the July-September quarter. This and more in today’s ETtech Top 5.

    8% instant discount vs 10% cashback vs 1,000 reward points: Are they all the same? Know exactly which one will save more money

    8% instant discount vs 10% cashback vs 1,000 reward points: Suppose you shop for Rs 10,000 online and are now getting a choice between an 8% discount, 1000 reward points or 10% cashback. What would you choose? Don't go by the biggest number alone, as all the three can deliver a very different true value than the other. Here's how you can assess the true value of savings.

    ET Wealth Expo 2026: Explore the future of investing, financial security and intergenerational wealth

    From building wealth in the AI age and identifying investment opportunities to protecting assets, planning for retirement and transferring wealth across generations, Day 1 of ET Wealth Expo 2026 will bring together leading financial experts to explore the three pillars of long-term wealth management: Build, Protect and Legacy.

    Lifestyle inflation: Earning more, saving less? How to enjoy life without sacrificing your financial goals

    Find out how lifestyle creep undermines wealth creation and how to enjoy a better standard of living without sacrificing your financial goals.

    Festive sales: Are discounts making you spend more? How to avoid the trap and shop smarter

    Retailers use a bagful of psychological triggers and pricing tricks to sell more during sales. Here’s how you can avoid overspending.

    Bakers, Coaches, Shopkeepers: Emergent’s Mukund Jha on Why Anyone Can Build Software Now
    The Economic Times
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