CONTENT CREATOR RIGHTS
YouTuber JerryRigEverything couldn’t justify spending $20,000 on an off-road wheelchair, so he welded two e-bikes together to build one for his paralyzed girlfriend. Now, his company sells $999 wheelchair
Zack Nelson's journey from losing his job at a cell phone store to launching his YouTube channel, JerryRigEverything, has been inspiring. Motivated by his wife Cambry, he created NotaWheelchair, producing innovative off-road wheelchairs like The Rig and the Paradox Project, focusing on affordability. His mission is to revolutionize mobility solutions while achieving financial sustainability by late 2026, prioritizing the needs of individuals with disabilities over profits.
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin Jain
Nitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervise AI-written code instead of writing it by hand.
Emma Stone hilariously crashes Druski’s debut SNL monologue as the two film ‘The Catch’: Here’s what we know about the 2027 rom-com they are co-starring in
On November 7, 2026, Druski hosted Saturday Night Live for the first time with Emma Stone. The two joked about their filming expirience on their upcoming film 'The Cacth'. They have just finished filming the film slated to be released in May 2027. Druski starred in multiple sketchs for the show, including 'Dru Can See Everything'.
'Enjoy the moment': The German clubs limiting smartphones in stadiums
Borussia Dortmund introduced a scheme rewarding fans for not using smartphones during matches. The initiative aims to preserve the unique atmosphere of the stadium experience. Supporters earn points through the Dortmund app, which can lead to prizes like signed jerseys. Other clubs, including Hertha Berlin and Dynamo Dresden, are implementing similar restrictions to maintain matchday enjoyment. The policy has received positive feedback and coincided with Dortmund's winning streak.
Stop AI from Eroding Your Brand
Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”—the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations—are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose’s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage
‘Instead of screaming, I wanted to…’: Bengaluru woman shares why she put on lipstick during labour pain
Bengaluru woman and content creator Myra Sharma shared a video of herself applying lipstick during labour. She chose this approach to distract herself from the intense pain of childbirth. Myra emphasised that pregnancy should not be treated as a disease, advocating for women to embrace their journeys. Having undergone the experience before, she aimed to enjoy this time to the fullest.
- Go To Page 1
Emomee calls for stronger regulation of children’s digital content
Emomee, a children's entertainment company, emphasises the need for better regulation of digital content for young viewers. The company's founders, motivated by their children's viewing experiences, focus on creating quality educational programming. Recently, Emomee launched a series on Netflix and is exploring global partnerships for distribution. They are also developing physical products and considering live events to engage audiences.
How businesses are using generative AI to create content at scale
The integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are witnessing enhanced business success and operational efficiency through these tools. Nonetheless, human intervention is vital to uphold brand consistency and quality in the final results. At the ET AI Awards 2027, outstanding organizations leveraging generative AI in their creative practices will be celebrated.
False fraud claims cloud US midterms as isolated voting glitches fuel conspiracy theories
Voting irregularities were reported across various locations during the midterm elections. In Westchester County, New York, a ballot-scanning malfunction led to false claims of cheating by Democrats. Additionally, some voters in Fulton County, Georgia, received misleading texts about polling changes. While rumors surfaced about an FBI raid uncovering fraudulent ballots, the FBI denied these claims as false.
Weekly Numerology Horoscope, November 2–8, 2026: Birth Number 9 Brings Closure, Emotional Growth and New Beginnings
The week of November 2–8, 2026, is associated with Universal Week Number 9, calculated by reducing 45 (4 + 5 = 9). In numerology, Number 4 represents discipline and stability, while Number 5 symbolises change and freedom. Together, they encourage you to balance structure with flexibility. Number 9 brings themes of compassion, reflection and completion, making this a period to review unfinished work, learn from past experiences.
Chinese EVs win over some in South Korea, but Japan is proving to be a rougher road
Chinese electric vehicle makers such as BYD are making inroads into South Korea, challenging established domestic brands with competitively priced models and growing dealership networks. BYD has sold more than 20,000 vehicles in the country in the first nine months of the year, overtaking Toyota and Lexus combined. Japan, however, has proved a tougher market due to low EV adoption, consumer preference for hybrids and scepticism towards Chinese brands.
What are Indians watching on OTT? Netflix, Prime Video, JioHotstar, Zee 5, SonyLIV reveal the shows, languages and formats winning viewers
India’s OTT audience continued to grow in 2026, with viewers watching content in different languages and exploring new genres and formats. In an exclusive conversation with ET Digital, Netflix, Prime Video, JioHotstar, SonyLIV and ZEE5 discuss changing viewing habits, the growing popularity of micro-dramas and reality shows, and how good stories can find an audience regardless of language or budget. Here’s a look at what Indians are watching on OTT.
Instagram challenges Youtube with 90-minute videos: All you need to know
Instagram is testing a new long-form video format called 'Features' to allow content creators to upload 90-minute videos. This format is currently available to select users in the United States and Brazil. Instagram aims to integrate long-form content into its existing Reels ecosystem to attract more creators. The platform is exploring various options to help long-form creators earn revenue.
The experience of the Shanti Rasa or Bhaav key reason behind Hanuman Ansh’s success: Producer Namrata G Singh
The film Hanuman Ansh has grossed nearly Rs340 crore at the box office, which is unprecedented for its modest budget. Producer Namrata G Singh emphasizes the significance of preserving intellectual property in storytelling. The film, rooted in spirituality, explores the life of Neem Karoli Maharaj and his connections with devotees. It also aims to expand into various formats and languages to reach global audiences.
ET Wealth Expo 2026: Explore the future of investing, financial security and intergenerational wealth
From building wealth in the AI age and identifying investment opportunities to protecting assets, planning for retirement and transferring wealth across generations, Day 1 of ET Wealth Expo 2026 will bring together leading financial experts to explore the three pillars of long-term wealth management: Build, Protect and Legacy.
Apple Mac mini M6 review: A compact powerhouse for video editing, AI agents and everyday productivity
Apple’s Mac mini M6 packs powerful performance into a compact desktop, but is it the right choice for creators and professionals? From 4K video editing and multitasking to experimenting with local AI models and tools such as ChatGPT and dots, the machine offers plenty of possibilities. However, its starting configuration comes with limitations that buyers should consider before investing.
‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketing
The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to optimize content for both human and AI consumption to compete effectively. Marketing leaders are rethinking traditional media-budget allocation strategies in response to these changes. Personalisation and an integrated approach to agentic marketing are emerging as critical priorities for brands moving forward.
ET Wealth Expo 2026: Day 2 to explore alternative investments, financial freedom and the changing face of wealth
From diversifying beyond equities and exploring real estate investments to planning early retirement, navigating legal complexities and understanding the wealth potential of artificial intelligence, Day 2 of ET Wealth Expo 2026 will examine how investors can multiply wealth, achieve financial freedom and make informed financial decisions.
Apple iPhone Duo review: Five days with Apple's first foldable is it worth Rs 3 lakh?
Apple iPhone Duo review after five days of use examines whether Apple's first foldable smartphone justifies its starting price of Rs 2,99,900. The device impresses with its premium build, vibrant displays, smooth performance and excellent battery life, which can last up to two days with light usage. However, third-party app optimisation needs improvement, multitasking remains limited, and the absence of a dedicated telephoto camera is a drawback. While the iPhone Duo offers an enjoyable foldable experience, it is best suited to buyers who can comfortably afford its price and genuinely need a larger display.
State of Joy strengthens India footprint with 4,000+ retail touchpoints and plans for exclusive brand outlets
State of Joy has launched Anatom, an innovative footwear collection that prioritizes comfort and practicality. This collection features Anatom School Shoes, specifically designed to meet the daily requirements of children. With an emphasis on meticulous engineering, these shoes are ideal for all-day wear. As part of its growth strategy, State of Joy plans to broaden its retail footprint across India, targeting both Tier 1 and Tier 2 markets.
In Brazil, a stolen phone can cost more than money — and shape an election
Cellphone theft remains a significant concern for many Brazilians amid a decline in overall crime rates. In Sao Paulo, where phone thefts are highly prevalent, both presidential candidates are responding to public unease. President Luiz Inacio Lula da Silva has introduced increased penalties for phone theft, while challenger Flavio Bolsonaro has proposed stricter sentences. Affected individuals express feelings of vulnerability and stress after experiencing theft, further highlighting public safety issues.
Netflix faces questions on user engagement ahead of third-quarter report
Ted Sarandos, the co-CEO of Netflix, recently admitted the company "is not growing as fast as I want us to", and suggested live programming could be an opportunity to accelerate growth.
AI agents are only as good as the personal information you share, and that raises privacy concerns
Many have welcomed AI agents into their online lives, and raved about how personalized assistants like Muse can handle everyday tasks with ease - from snagging a dinner reservation or planning a trip, to organizing email inboxes. But like other AI bots, the agents are only as good as the information they have access to. They perform better the more they know about a user - and perhaps also that person's friends, family and even colleagues. That raises privacy concerns.
How GoDaddy is changing the way Indian SMBs use AI
Online presence for enterprises have become vital, and thankfully with the advent of AI, easier as well. While creating a website, branding, logos, and finding the right potential customers was a matter of expertise in yesteryears, it can now be done without having the relevant skills and/or resources. GoDaddy, as always, is leading the way!
NYT, AFP, The Economist join 40+ publishers to stop AI firms monetising content without permission
Over 40 publishers have united in the SPUR coalition to protect their content from unauthorized AI usage. This initiative includes prominent outlets like The New York Times and the Financial Times. Recent legal actions have aimed at stopping AI companies from using copyrighted materials for training purposes. SPUR is also working on ways for publishers to track content usage and enforce licensing.
AI latest update: Why are New York Times, Agence France-Presse, The Economist joining over 40 publishers in coalition against Artificial Intelligence usage?
OpenAI and its backer, Microsoft, also face similar copyright claims from prominent authors and news organizations, including the New York Times.
Mallikarjun Kharge slams government over detentions, calls India a ‘Muzzled Democracy’
Mallikarjun Kharge has accused the Narendra Modi government of suppressing dissent and violating democratic principles. He highlighted the detentions of various groups, including youth and journalists, who criticize the government. Kharge emphasized that such actions would not deter the people's resolve to uphold democracy and fundamental rights. The Congress Party, along with opposition allies, plans to combat what they term a tyrannical regime.
Delhi: AISA, Left workers stage protest outside BJP headquarters demanding CEC Gyanesh Kumar's resignation
AISA and Left Party workers protested outside the BJP headquarters in Delhi, demanding Chief Election Commissioner Gyanesh Kumar’s resignation over alleged electoral irregularities. Former Keralam Chief Minister Pinarayi Vijayan accused the BJP-led Centre and RSS of undermining democratic institutions and voting rights, as police detained activists amid heightened security for the CJP protest.
IICT, YouTube unveil four AI-enabled short films under Create with AI programme
The Indian Institute of Creative Technologies and YouTube introduced AI-enabled short films under their Create with AI programme. These films were produced in collaboration with various creative studios and showcased at the IICT Theatre in Mumbai. The initiative, launched in November 2025, aims to support AI-led projects in India. Generative media tools are expected to boost productivity for creative professionals, saving significant amounts of time.
Load More
