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    Instagram challenges Youtube with 90-minute videos: All you need to know

    Instagram is testing a new long-form video format called 'Features' to allow content creators to upload 90-minute videos. This format is currently available to select users in the United States and Brazil. Instagram aims to integrate long-form content into its existing Reels ecosystem to attract more creators. The platform is exploring various options to help long-form creators earn revenue.

    Demon Slayer Infinity Castle OTT release date confirmed in India: When and where to watch highest-grossing Japanese anime movie? Check language versions

    Demon Slayer: Kimetsu no Yaiba - The Movie: Infinity Castle Part 1 is set for OTT release in India. This highly anticipated anime film will feature multiple audio options, including Hindi, Tamil, and Telugu. After a successful theatrical release, where it garnered approximately $271 million globally, the film follows the Demon Slayer Corps as they face off against Muzan Kibutsuji. Read on!

    Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route

    Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property ownership, while YouTube will provide global distribution and monetisation through advertising and brand partnerships.

    Comscore appoints Vivek Jaiswal as country manager for APAC

    Comscore has appointed Vivek Jaiswal as Country Manager for the APAC region. Jaiswal will lead strategic initiatives focusing on cross-platform audience measurement. He brings over 12 years of experience in SaaS and enterprise sales. His appointment underscores Comscore's commitment to the APAC market. The company aims to provide trusted data and insights for informed decision-making.

    EconomicTimes.com dominates business & financial news readership in March 2024

    Comscore data for March 2024 has shown a significant lead. EconomicTimes.com garnered 50.07 million unique visitors in India, with Moneycontrol.com and Livemint.com managing 34.98 million and 31.06 million respectively.

    ET maintains top spot in February 2024 in business & financial news segment

    In February 2024, Comscore data reaffirmed EconomicTimes.com's status as the top Indian website choice globally for individuals seeking business, market, and financial news, with 31.53 million Unique Visitors from India and the USA.

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