AUGMENTED REALITY STUDIO
Pokémon Go developer Niantic sells video game division to Saudi group Scopely for $3.5 billion
Should the deal go through, it will also bring Niantic’s social companion apps for Pokémon Go — Campfire and Wayfarer — under Scopely ownership. The announcement appears to be the 2025 megadeal that Scopely’s chief revenue officer Tim O’Brien teased last year. Niantic has faced challenges in trying to repeat its success with Pokemon Go with other AR games.
Meta to shut augmented reality studio used by third-party creators
The feature, Meta Spark, will be shuttered on January 14 and third-party AR effects including computer-generated filters, masks and 3D objects created on the studio will be removed. Meta said its first-party AR effects would remain available on products including Facebook, Instagram and Messenger.
Snap launches AI tools for advanced augmented reality
Snap Inc plans to create full body AR experiences, including generating new outfits, to enhance AR content on Snapchat.
WWDC 2023: Apple's $3,499 Vision Pro to be available next year; order 15-inch MacBook Air at Rs 1,34,900
Apple has unveiled its first augmented-reality headset, the Apple Vision Pro, at the 2023 Worldwide Developers Conference. A new generation headset that can run on virtual and augmented reality, it is equipped with 12 cameras and a "digital crown" to choose the VR or AR environments.
Snap acquires Th3rd that creates digital 3D counterparts of people, products
Snap, the parent company of Snapchat, has quietly acquired 3D-scanning studio called Th3rd for an undisclosed sum.
Gaming firms turn focus to acquiring studios to boost growth
The Indian video games industry will be valued at over $2 billion by 2023, according to GlobalData. Such a lucrative opportunity is the biggest motivation for tech companies to acquire or invest in gaming studios, said Guha.

Snap launches studio to help brands create augmented reality ads
The new studio, Arcadia, will help brands build AR experiences not just for Snapchat, but any other social media apps.

Facebook is wooing Indian developers and marketers for its Augmented Reality platform
A key incentive is access to an audience of 1.5 billion users who will be able to interact with these experiences across Facebook’s family of apps, including Messenger and Instagram.

Snapchat parent makes a big augmented reality push
The Spectacles will have dual 3D waveguide displays that will allow wearers to overlay the company's augmented reality filters, called Lenses, onto the real world

Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUs
Globally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by users on the platform.

CBSE, Facebook to train students and teachers on digital safety
The curriculum on digital safety and online well-being cover aspects such as safety, privacy, mental health and Instagram's guide for building healthy digital habits, Facebook said in a statement.

India user base grew 120 pc; focus on developing culturally relevant products: Snapchat
"We have seen significant user growth in India with a 120 per cent increase of our daily active users, comparing March last year to March this year.

Snap introduces landmarker lens experiences
Snap will enable the feature, users have to point the Snapchat camera to the monument on location.

Infosys sets up experience design & innovation studio in London
The studio is designed to enable co-creation and co-innovation between Infosys and its clients at both speed and scale.

Pepperfry to invest about $12 million on expansion, bolstering supply chain
The company aims to touch a GMV of USD 1 billion by March 2021 as it scales up its operations across metros and tier I and II cities.

Anthill Ventures, Suresh Productions invite applications for second cohort of Anthill Studio
Anthill Studio is a business accelerator programme for MediaTech startups. Actor Rana Daggubati and Prasad Vanga, founder of Anthill Ventures, are spearheading the programme.

Anthill Ventures and Suresh Productions launch Anthill Studio
Anthill Ventures and its network of investors will look at investing up to $1 million in each of the most promising media and entertainment startups.

Virtual Reality companies navigate ‘the trough of disillusionment’
Many working in VR have run up against the hard economic reality of trying to produce content for a technology that remains, at least for the moment, fairly niche.

Realty startup Square Yards acquires Oryden Tech labs
Real estate aggregator platform Square Yards has acquired Oryden Tech Labs, a creative & design studio based out of Ahmedabad in an undisclosed amount.
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