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    AUGMENTED REALITY STUDIO

    Pokémon Go developer Niantic sells video game division to Saudi group Scopely for $3.5 billion

    Should the deal go through, it will also bring Niantic’s social companion apps for Pokémon Go — Campfire and Wayfarer — under Scopely ownership. The announcement appears to be the 2025 megadeal that Scopely’s chief revenue officer Tim O’Brien teased last year. Niantic has faced challenges in trying to repeat its success with Pokemon Go with other AR games.

    India adds 23 million new gamers, Karnataka leads with 300 AVGC, XR studios: IT-BT minister Priyank Kharge

    The state is planning to create 50,000 high-quality jobs in this sector over the next three to four years through a strong AVGC-XR policy, the minister said, ahead of the fifth edition of the GAFX conference.

    Meta to shut augmented reality studio used by third-party creators

    The feature, Meta Spark, will be shuttered on January 14 and third-party AR effects including computer-generated filters, masks and 3D objects created on the studio will be removed. Meta said its first-party AR effects would remain available on products including Facebook, Instagram and Messenger.

    Snap launches AI tools for advanced augmented reality

    Snap Inc plans to create full body AR experiences, including generating new outfits, to enhance AR content on Snapchat.

    Google lays off hundreds of employees in advertising sales team

    The move adds to signs that job cuts will continue this year, as companies look to adopt artificial intelligence software and automation to lighten workloads.

    AI to cut barriers to creativity for developers, creators, says Snap CEO Evan Spiegel on India visit

    Spiegel emphasised the role that AI is expected to play in image and video creation. He said AI has the potential to bridge the gap between the creative visions that individuals have and the capabilities of their mobile devices.

    The Economic Times
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