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    Stop AI from Eroding Your Brand

    Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”—the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations—are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose’s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage

    How to silence unknown callers on WhatsApp? A guide for Android and Apple iOS users

    WhatsApp provides a feature enabling users to silence calls from unknown callers for privacy and convenience. Users can prevent interruptions from strangers and only receive calls from saved contacts. The app offers details about the unknown callers, such as country codes and group interactions. Users can easily adjust their settings on both Android and iOS devices to enable or disable this feature.

    Apple's new CEO John Ternus to face first earnings test as memory costs surge

    Ternus, who took the reins from Tim Cook in September, has overseen the introduction of Apple's first foldable phone, smart home hub and Apple's first touch-screen laptops. All of those products began shipping during the company's current fiscal first quarter, amid what Cook had called a "100-year flood" of rising memory costs.

    Free Fire India release date: Garena announces October 28 launch, check download details and new features

    Garena has officially announced that Free Fire India will be available for download on October 28, specifically tailored for Indian players. The launch will include a Diwali campaign that showcases India's rich cultural diversity through exclusive in-game items and themed artwork. Optimized for budget smartphones, the game aims for greater accessibility while prioritizing user data security by storing information on local servers.

    Digi Yatra to start international passenger trials at 7 Indian airports for Air India and IndiGo flyers

    Starting November 1, eligible Indian nationals can participate in international passenger trials for Digi Yatra at seven airports. Using the Digi Yatra mobile app, passengers with e-passports can generate digital identity credentials by scanning their passports and verifying information. The updated app focuses on improving user experience and expanding service capabilities globally, while ensuring that existing travel documentation requirements remain in effect.

    Apple iPhone Duo review: Five days with Apple's first foldable is it worth Rs 3 lakh?

    Apple iPhone Duo review after five days of use examines whether Apple's first foldable smartphone justifies its starting price of Rs 2,99,900. The device impresses with its premium build, vibrant displays, smooth performance and excellent battery life, which can last up to two days with light usage. However, third-party app optimisation needs improvement, multitasking remains limited, and the absence of a dedicated telephoto camera is a drawback. While the iPhone Duo offers an enjoyable foldable experience, it is best suited to buyers who can comfortably afford its price and genuinely need a larger display.

    The Economic Times
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