APPLE PRIVACY
Stop AI from Eroding Your Brand
Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”—the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations—are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose’s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage
How to silence unknown callers on WhatsApp? A guide for Android and Apple iOS users
WhatsApp provides a feature enabling users to silence calls from unknown callers for privacy and convenience. Users can prevent interruptions from strangers and only receive calls from saved contacts. The app offers details about the unknown callers, such as country codes and group interactions. Users can easily adjust their settings on both Android and iOS devices to enable or disable this feature.
Apple's new CEO John Ternus to face first earnings test as memory costs surge
Ternus, who took the reins from Tim Cook in September, has overseen the introduction of Apple's first foldable phone, smart home hub and Apple's first touch-screen laptops. All of those products began shipping during the company's current fiscal first quarter, amid what Cook had called a "100-year flood" of rising memory costs.
Free Fire India release date: Garena announces October 28 launch, check download details and new features
Garena has officially announced that Free Fire India will be available for download on October 28, specifically tailored for Indian players. The launch will include a Diwali campaign that showcases India's rich cultural diversity through exclusive in-game items and themed artwork. Optimized for budget smartphones, the game aims for greater accessibility while prioritizing user data security by storing information on local servers.
Digi Yatra to start international passenger trials at 7 Indian airports for Air India and IndiGo flyers
Starting November 1, eligible Indian nationals can participate in international passenger trials for Digi Yatra at seven airports. Using the Digi Yatra mobile app, passengers with e-passports can generate digital identity credentials by scanning their passports and verifying information. The updated app focuses on improving user experience and expanding service capabilities globally, while ensuring that existing travel documentation requirements remain in effect.
Apple iPhone Duo review: Five days with Apple's first foldable is it worth Rs 3 lakh?
Apple iPhone Duo review after five days of use examines whether Apple's first foldable smartphone justifies its starting price of Rs 2,99,900. The device impresses with its premium build, vibrant displays, smooth performance and excellent battery life, which can last up to two days with light usage. However, third-party app optimisation needs improvement, multitasking remains limited, and the absence of a dedicated telephoto camera is a drawback. While the iPhone Duo offers an enjoyable foldable experience, it is best suited to buyers who can comfortably afford its price and genuinely need a larger display.
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EssilorLuxottica's smart glasses boom runs into tougher regulatory scrutiny
Smart glasses that resemble ordinary eyewear are under increased scrutiny from European regulators and advocacy groups, leaving investors questioning whether sales can keep booming as Ray-Ban maker EssilorLuxottica
Is your phone reading your mind? How do you see ads for things you were thinking about just minutes ago
An ad appears for something you recently discussed, and your phone suddenly feels suspicious. Digital tracking can explain some of these moments. Psychology helps explain why certain matches feel unforgettable.
From Rome to Washington, why governments are pulling DeepSeek off official systems
At least eight governments, now including the US, have restricted the Chinese AI company's products. Most cite the same concern – user data stored in China, where the law gives the state wide powers to access it.
Britain seeks to break Apple's grip on contactless payments
The Competition and Markets Authority said its proposals would result in "substantially lower access fees" and easier access to Apple's contactless technology, opening the market to competition from digital banks and other providers.
AI agents are only as good as the personal information you share, and that raises privacy concerns
Many have welcomed AI agents into their online lives, and raved about how personalized assistants like Muse can handle everyday tasks with ease - from snagging a dinner reservation or planning a trip, to organizing email inboxes. But like other AI bots, the agents are only as good as the information they have access to. They perform better the more they know about a user - and perhaps also that person's friends, family and even colleagues. That raises privacy concerns.
White House Ballroom secret donor list revealed by The Washington Post-Who are the controversial donors backing Trump's $333 million project
Nvidia and Apple each pledged $25 million towards a controversial ballroom project at the White House. Reports indicate that over $333 million has been raised from various private donors, including anonymous contributions. Legal and public opposition has arisen regarding the project's impact on the historic East Wing of the White House. The White House has defended the fundraising and criticized the disclosure of donor identities by the press.
Apple names Meta veteran Scott Tucker as litigation chief in legal team shake-up
Apple has hired former Meta litigation chief Scott Tucker as vice president of global litigation and financial services, strengthening its legal leadership amid mounting antitrust, patent and other lawsuits. The appointment is part of a broader reorganisation under General Counsel Jennifer Newstead, as the iPhone maker faces legal setbacks threatening its services business.
Apple iPhone Duo release date: $1,999 foldable phone preorders sell out in US, deliveries pushed to 2027. Check date and other details
Apple iPhone Duo release date: Apple's first foldable iPhone, priced at $1,999 in the US, has sold out of initial preorder slots within minutes of orders opening on October 16. Delivery estimates have now been pushed to late January 2027 for some buyers, despite the phone's official launch being scheduled for October 23.
Apple iPhone duo release date, pre order starts today: Check features, prices, available date
Apple iPhone duo pre-order: Apple said the iPhone Duo, available from October 23, features the A20 Pro chip to drive its displays and also a new C2 modem chip designed by Apple.
Meta’s Muse Spark Open is free to download, but comes with strings attached
The main commercial restriction applies to companies that offer AI models as a service, giving customers model outputs through an application programming interface (API) or a similar interface.
The rise of AI personal assistants and the battle for users' trust
Meta Connect recently unveiled Muse Charm, which serves as a personal AI assistant for users. This device can interact with emails, calendars, and other services to streamline life tasks. It represents a shift from traditional devices to persistent AI help that anticipates users' needs. While user trust and privacy concerns persist, tech companies are racing to develop autonomous agents. The future may see these assistants represented in various hardware forms.
Apple Watch Ultra 4 review: Who really needs to upgrade?
The Apple Watch Ultra 4 is a meaningful upgrade mainly for users coming from older Apple Watches or the original Ultra, offering better battery life, a redesigned sensor system, brighter 3,000-nit display, new health features and the S11 chip. However, Ultra 2 and Ultra 3 owners have little reason to rush, as many core features remain similar and software support continues.
Snapdragon X2 Plus puts AI at the heart of Lenovo’s new Yoga Slim 7x
Qualcomm’s mainstream AI silicon meets Lenovo’s flagship thin-and-light design and Microsoft’s Copilot+ PC software, sharpening the case for Arm-based Windows PCs. The result is a slick, smart, and savvy Lenovo Yoga Slim 7x.
Apple to launch doorbell, lock, thermostat developed with LG
The products will be part of an ecosystem of devices that work with Apple’s new smart home hub, as well as an upgraded HomePod mini and fresh TV set-top box, according to people with knowledge of the matter. The new Apple devices are set to be introduced on Oct. 13.
Apple doorbell, Apple security camera, Apple lock: 7 smart home devices expected to be unveiled through LG collaboration on October 13
Apple smart home hub devices launch: Apple is preparing to roll out seven new smart home products built together with LG Electronics, covering a doorbell, cameras, a smart lock, a thermostat and a temperature sensor, according to Bloomberg's Mark Gurman. The devices will carry LG branding even though Apple shaped much of the design, and they are expected to work alongside a new Apple smart home hub set to debut on October 13.
Apple's smart home refresh is coming: a screen-equipped hub, new HomePod mini and Apple TV, and a camera that records nothing
Apple is set to ramp up product launches throughout the year. The forthcoming event on October 13 will feature a smart home hub integrated with Siri AI. Additional announcements may include a new HomePod mini and improved Apple TV, plus a potential reveal of a new MacBook Pro and revamped iMacs later this month.
The Comeback of the Physical Store—and What It Means for Your Business
Brick-and-mortar retail is not declining but evolving, as stores take on new roles as logistics hubs, experiential destinations, and powerful drivers of demand and brand equity. Rising digital acquisition costs and operational challenges are pushing companies to integrate physical and online channels, using stores to improve fulfillment, customer engagement, and marketing effectiveness. The broader lesson for leaders: assets once viewed as liabilities can become competitive advantages when their role is reimagined and aligned with changing economics and customer behavior.
SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion
Independent advertising technology platforms are set to leverage SDKs to dominate the $400 billion in-app advertising market. Growth in this sector is characterized by a shift from traditional web-based advertising methods to SDK-driven strategies. Key companies like AppLovin and InMobi have established extensive SDK footprints, enhancing their competitive advantage. As AI products scale, the importance of advertising will increase to cover operational costs.
Hey Siri, how did Apple’s early lead in AI turn into a race to catch up?
Apple helped popularise voice assistants, then fell behind as rivals raised the bar. Fifteen years after Siri’s iPhone debut, a long-delayed overhaul puts its comeback to the test.
Apple to tighten Mac data controls in guard against AI agents
The iPhone maker will introduce additional controls to ensure that users who want to grant an app “Full Disk Access” — meaning full access to their system files, mail, messages and browsing history — can only do so “with very explicit user action,” it said in a statement Friday.
Apple says it will flag AI requests for Mac data after Meta's Muse draws complaints
Apple announced plans to change its Mac OS to provide better security against AI agent access. This decision comes after complaints about Meta's Muse accessing private user data without consent. Users were concerned that some developers misuse the Full Disk Access feature to access sensitive information.
Apple Pay launches in India: Here's everything you need to know
In an exciting development, Apple has rolled out its payment service, Apple Pay, in India through a collaboration with Axis Bank. Users holding Axis Bank cards can easily enact contactless transactions. The process of adding cards is straightforward with the Wallet app or the Axis Bank app, with no need for PINs or OTPs.
Apple Pay comes to India with Axis Bank Visa, Mastercard credit cards
Apple Pay has officially launched in India, allowing users to make contactless payments using Axis Bank credit cards. Users can add their Visa and Mastercard credit cards to Apple Pay to facilitate these payments. The service provides a secure and private method for transactions without requiring PINs or OTPs. This launch marks a significant expansion in digital payment options available to Indian consumers.
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