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    Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTube

    Instagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content and compete with YouTube and OTT platforms for viewers and advertising budgets. The move could bring podcasts, comedy specials and episodic shows to the platform, with creators using Reels to attract viewers to longer videos. Instagram is also working on a TV version of Reels to tap into connected TV (CTV) audiences. No India launch timeline has been announced.

    Saregama plans Rs 1,200 crore content spend for FY28-FY30

    Saregama India plans to invest around Rs 1,200 crore in new content over FY28-FY30, assuming annual budget increases of 10%. The company expects earlier music acquisitions to drive margin expansion, while maintaining 20-23% revenue CAGR guidance for its music business. It is also expanding subscriptions, artist management and live events.

    Get GTA 6 for free: Game developer announces unique giveaway on November 19; check who can participate

    Komplett is rolling out an exciting promotional giveaway featuring a free copy of GTA 6, but there's a unique twist—it’s exclusively for babies born on November 19, 2026, coinciding with the game's highly-anticipated release. Rockstar Games has officially set this date after a lengthy development for perfection. Pre-orders are now available in India on major gaming platforms, marrying the thrill of gaming with the joy of welcoming new life.

    Google loses nearly half a trillion in market value: What went wrong with Alphabet?

    Alphabet lost $482 billion in market value after its shares plunged nearly 13% following disappointing third-quarter results. Despite 103% growth in Google Cloud and more than 1 billion Gemini users, weaker search revenue and negative free cash flow raised fresh concerns about AI spending and Google’s advertising business.

    As US midterms enter last lap, Indian "consultants" suddenly thrust into spotlight

    Indian "consultants" are under scrutiny for allegedly engaging in election manipulation on a global scale. These activities reportedly range from creating false narratives on social media networks to shape voter perceptions. Reports say these firms have operated in multiple countries, including the US.

    From unpaid salaries to refund demands: China man charges Rs 2,600 to argue with bosses, businesses on behalf of customers; videos go viral

    A man in Guangzhou, China, is offering to argue on behalf of people who struggle with confrontations for 188 yuan (around Rs 2,600). His service covers disputes over unpaid wages, refund requests, poor services and cosmetic surgery results. Videos of his unusual work have drawn attention online, with users sharing the complaints they would want him to handle.

    The Economic Times
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