WORKFLOW INTEGRATION IN AI
Bigger cheques, fewer winners in India’s AI boom
Indian AI startups raised $1.6 billion in funding during the first nine months of 2026. While AI infrastructure attracted significant investments, application startups faced declining funding and challenges in securing customers. Large transactions constituted most of the total funding, highlighting a disparity in investment distribution.
Sundar Pichai pens welcome note to Mark Zuckerberg, says 'excited to serve Google Cloud customers'
Google CEO Sundar Pichai welcomed Meta CEO Mark Zuckerberg's announcement that three of the company's AI models are now available on Google Cloud's Model Garden. The models feature multimodal capabilities and context windows of up to 1 million tokens, marking a collaboration between the two tech giants.
Rippling steps up AI hiring in India, looks to expand enterprise push
The firm is hiring principal engineers, senior staff engineers and senior directors among others as the lab focuses on developing core components of Rippling’s global AI platform, Parandekar told ET in an exclusive interaction.
Anthropic launches Claude Whiteboards, Sheets and Data to expand AI-powered workplace tools
Anthropic has introduced Claude Whiteboards and Claude Sheets to enhance collaborative brainstorming and spreadsheet creation. Claude Data has also been launched to provide advanced data analysis capabilities for businesses. These tools aim to streamline teamwork by keeping all activities within the Claude platform. Users can expect integrations with various third-party applications to enhance their workflows. The company envisions Claude as a comprehensive tool for collaborative workplace productivity.
Adobe MAX 2026: AI Agents Come to Photoshop, Premiere Pro and Illustrator in Major Creative Cloud Overhaul
Adobe has now unveiled a major AI overhaul at MAX 2026, that brings intelligent AI agents to Photoshop, Premiere Pro, Illustrator and other Creative Cloud apps. The new tools can execute complex creative tasks, automate repetitive workflows and work with third-party AI assistants, while Adobe expands Firefly and GenStudio with new capabilities for creators and businesses.
Disney taps Adobe to build custom AI for its theme parks, studios and ESPN
Disney has partnered up with Adobe on a multi-year deal in order to develop custom AI models trained on its characters, visual styles and fictional worlds. The technology will be explored across Disney’s theme parks, cruise line, film studios and ESPN, with applications ranging from concept art to sports content production.
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Linguistic barriers & legacy tech slow India’s VoiceAI shift
India’s broader conversational artificial intelligence market, spanning voice and text-based applications, is estimated at $500-550 million and has an addressable opportunity of about $4 billion over the next decade, growing at 23-25% annually, Deloitte India estimates.
From streaming to software, microdrama startups rewrite their growth pitch
Peak XV Partners-backed Dashverse has discontinued its consumer platform DashReels and is looking to raise $30-40 million, largely for Frameo AI, its video production software for businesses. Eloelo, which raised $80 million this week led by Hornbill Capital and NBCUniversal, is investing in Dolphin AI, its new production suite, alongside content creation and international expansion.
AI Can Measure How ESG Really Impacts the Bottom Line
Advances in large language models are making rigorous sustainability analysis dramatically faster and cheaper, allowing investors and other stakeholders to connect companies’ disclosed environmental and social risks directly to financialperformance in a matter of hours rather than weeks. Applying a simple methodology to ExxonMobil, the authors used AI to map sustainability-related issues to specific financial statement line items and estimate their impact on earnings and value, demonstrating both the promise and the limitations of AI-assisted analysis. As these capabilities become widely accessible, the competitive advantage long held by ESG ratings agencies, standard setters, and sustainable fund managers may erode, shifting attention from proprietary scores toward transparent assumptions and financial consequences. Human judgment remains essential to validate AI-generated outputs, but the broader trend is clear: sustainability analysis is becoming more democratized, financially grounded, and adaptable, with significant implications for how investors, regulators, and other institutions assess corporate performance and value creation.
U.S. and Japanese Companies Struggle with Different Parts of AI Adoption—and Offer Different Lessons for Making It Work
Companies in both the U.S. and Japan are struggling to deploy AI, but often in very different ways. In the U.S., deployment is wide but shallow, meaning companies struggle to create real value with AI. In Japan, deployment has moved slowly, but where it has happened, it’s often deep and fruitful. Understanding what’s happening in both contexts offers important lessons for companies trying to develop an AI strategy and demonstrate ROI on their AI investments.
How businesses are using generative AI to create content at scale
The integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are witnessing enhanced business success and operational efficiency through these tools. Nonetheless, human intervention is vital to uphold brand consistency and quality in the final results. At the ET AI Awards 2027, outstanding organizations leveraging generative AI in their creative practices will be celebrated.
India’s small companies need to see AI as more than an artificial promise
India MSME news: India's micro, small and medium enterprises are exploring the adoption of artificial intelligence to enhance productivity. AI is expected to generate significant economic value for these enterprises in manufacturing and services sectors. Various challenges remain regarding the integration of AI into existing workflows and overcoming cost barriers. Collaborative efforts among industry bodies, technology providers, and the government are essential for facilitating this transition.
A desi AI kill chain? Indian military steps towards battlefield AI
India's armed forces are working alongside Sarvam AI to establish a unified framework for military operations. The initiative focuses on improving battlefield intelligence, refining target acquisition, and streamlining decision-making across all service branches. Emphasizing a blend of cutting-edge technology and human judgment, this project signifies India’s dedication to enhancing its sovereign AI resources in the defense arena, with promising implications for operational effectiveness and data management.
Hospital balance sheet: How AI could cut costs and improve efficiency
As hospitals grapple with soaring costs in drugs, supplies, and labor, the integration of AI emerges as a vital necessity.
The next AI advantage for India's developers: Turning code into companies
In India's rapidly growing builder economy, AI is revolutionising software creation, allowing developers to generate code and build prototypes in minutes. But speed is only half the battle-code to deployment is the other half. Through tools like GoDaddy's Developer Platform, the real opportunity is achieving this next half of the challenge seamlessly and turning fast-built applications into viable, long-lasting products and thriving companies.
Redefining corporate leadership and enterprise growth with CFOs and CHROs
The role of CFOs and CHROs is shifting from basic management to high-level strategy. Today’s business leaders need to stay flexible and bridge the gap between their workforce’s potential and smart financial decision-making to drive real, lasting growth.
AI could wipe out $200 billion of IT services work by 2030: BCG
BCG’s Sreyssha George says Indian IT firms will have to rethink how they price work, hire freshers and pay AI talent, as clients move from paying for headcount to paying for outcomes.
Research: How AI Agents Broaden the Scope of Knowledge Work
AI agents don’t just speed up knowledge work; they change its nature. In a field study of Perplexity’s conversational assistant and autonomous agent, researchers found that not only did the agent perform more autonomous work, cut task time, lowered cost, and left users more satisfied, but it also expanded the scope of work people attempted—crossing occupational boundaries, tackling more complex, multi-step projects, and generating tasks that rarely appeared with a standard assistant. As workers shift from operators to supervisors, leaders must redesign roles, workflows, and oversight to harness agents’ potential while governing their expanded autonomy.
Google Cloud showcases AI tools to help Indian SMBs boost productivity, automate operations
The demonstration took place at Cloud Day India 2026 in New Delhi, which was attended by more than 600 business and technology leaders. The event was held under the theme 'Any size. Every scale. AI that works for you'.
Indian IT firms poised to benefit from enterprise AI adoption as infrastructure costs rise: Report
Indian information technology (IT) companies are well-positioned to benefit from the growing adoption of artificial intelligence (AI) by enterprises, as rising infrastructure investments and funding requirements increase financial risks for companies building and operating AI computing capacity, according to a research report by Anand Rathi.
India Inc wants AI talent to transform manufacturing space
Manufacturing firms are increasingly focusing on integrating artificial intelligence into their operations for efficiency. Companies such as Honeywell Technologies and RPG Group are actively searching for AI and digital leaders. These leaders are expected to bridge the gap between technological advancement and manufacturing processes. Companies are also searching for talent in overseas markets, particularly among Indian-origin executives.
Nearly 60% of firms yet to move AI beyond pilots as deployment remains key challenge: Report
Nearly 60 per cent of organisations surveyed remain in the exploration or pilot stages of artificial intelligence (AI) adoption, with only around 40 per cent having moved to production or scaling, highlighting the challenge businesses face in deploying AI across their operations, according to a report by Citi Institute.
Delhi's draft IT policy targets 200 GCCs, tech districts, 100 pc online govt services
The Information Technology (IT) Department of the Union Territory government has prepared a draft IT policy for 2026-2031, which will come into force after necessary approvals.
Epic Games offers up to Rs 47 lakh for AI-powered games in four-day competition
Epic Games’ 2026 AI Mega Jam will run from November 12 to 15, offering cash prizes and continuation grants of up to $50,000 for developers building games with Unreal Engine or Unreal Editor for Fortnite. Participants can use AI tools and agents throughout development, while an in-person event in San Francisco will feature teams from major technology companies.
Bridging the AI production gap: Over 100,000 Indian engineers trained to Build with Gemini
India is seeing a significant shift in its technology workforce towards enterprise AI integration and solutions. The Build with Gemini initiative has trained over 100,000 developers and architects across several major organizations. This transition emphasizes the need for professionals skilled in engineering AI for production. Global System Integrators are crucial in facilitating this workforce transformation. The evolution aims to position India as a key player in AI architecture and engineering.
AI is rewriting the rules of investment for India's big-ticket players
Private equity investors in India are integrating artificial intelligence into their investment analysis and strategies. AI is being utilized to assess how it will impact revenues and competitive positions of companies. Investors are now focusing on AI capabilities and their potential to create value in various sectors. Additionally, AI is influencing negotiations by uncovering weaknesses quickly and enabling better assessments of business strength.
AI in supply chain management: How enterprises are rethinking warehousing, forecasting and delivery
AI is changing supply chain management by helping businesses forecast demand, position inventory, automate warehouses, and improve delivery planning. As quick-commerce companies build operations around speed, established enterprises are exploring how similar capabilities can improve efficiency across complex networks. The challenge is connecting systems and translating better predictions into measurable operational gains.
Research: Why Some Junior Employees Work Well with AI—and Others Don’t
Organizations need to understand how individuals create value beyond the AI baseline in real organizational settings, particularly in higher-stakes professional work requiring judgment, domain expertise, and decision-ready outputs. KPMG and researchers from the University of Texas conducted a large-scale field study with 523 early-career professionals where participants completed business-specific tasks using an AI agent built for the domain. This research can help answer two questions: 1) What enables early career employees to add value in AI‑enabled workflows? And 2) how can those capabilities be intentionally developed in ways that sustain continuous improvement as AI continues to advance? The findings sorted participants into three groups: AI apprentices, AI delegators, and AI amplifiers. A surprise in the findings was that foundational skills such as critical thinking abilities, AI literacy, and domain knowledge weren’t clear signals for who fell into which group. This can help leaders rethink how to design entry-level work and how to hire for these jobs.
PSBs step up AI adoption, cyber resilience under EASE₹ise 8.0 reforms
Public sector banks in India are focusing on adopting artificial intelligence and enhancing cyber security measures. They are modernizing their banking systems to ensure better customer service and financial inclusion. The efforts outlined in the EASE₹ise 8.0 Annual Report aim to strengthen the resilience of these banks. Additionally, banks are developing frameworks to assess climate-related risks and improve accessibility for various groups.
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