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    Research: Navigating the Business Risks of Changing Pro-America Sentiment

    U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal. A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism. While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny. To avoid risk, companies must examine their exposure along two axes: domestic embeddedness and symbolic intensity. Leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties.

    Lula da Silva: A metalworker who rose from poverty to reclaim Brazil's presidency

    Luiz Inácio Lula da Silva has secured a fourth, non-consecutive term as Brazil’s president, defeating Flávio Bolsonaro in a fiercely contested election. The victory strengthens the left’s position in Latin America amid Donald Trump’s growing influence, marking another remarkable comeback for the former metalworker who overcame corruption convictions and imprisonment.

    Trump critic Lula wins reelection in Brazil, securing fourth presidential term

    Brazil's President Luiz Inacio Lula da Silva secured his fourth term in a close election against Flavio Bolsonaro. The election was marked by confusion at polling places due to a last-minute decision to extend voting. Lula's victory represents a significant moment for leftist leadership in Latin America. Challenges related to the cost of living and security were crucial in the election.

    'I feel so happy!': Ecstasy, relief among Brazil's Lula supporters

    Thousands of Brazilians celebrated Luiz Inacio Lula da Silva’s presidential election victory over right-wing rival Flavio Bolsonaro in Sao Paulo, waving national flags and chanting slogans. Lula secured 51.8% of the vote against Bolsonaro’s 48.2%, with supporters hailing the result as a victory for democracy, workers and minorities.

    Brazil elections: Lula, Bolsonaro face off in first debate ahead of Presidential runoff

    Brazil's presidential election runoff includes a crucial debate between President Luiz Inacio Lula da Silva and Senator Flavio Bolsonaro. Lula's campaign has shifted, engaging younger influencers for improved social media strategies to connect with voters. Bolsonaro has criticized Lula's promises, accusing him of deceiving people for electoral gain. Recent polls show a tightening race, and both candidates are ramping up their efforts.

    Trump's tariffs fuel factory job losses, threaten Republican support ahead of US midterms

    Job losses in battleground states have led to political shifts among workers who previously supported Republicans. This includes individuals affected by President Trump's tariffs, which some blame for layoffs and company closures. Many voters are expressing dissatisfaction with the economic impact of these trade policies. Democratic candidates are likely to benefit from this backlash against tariffs in forthcoming elections.

    The Economic Times
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