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    Amazon steps up creator investments as it looks to convert social media influence into sales

    Between January and September, creator content influenced 42 million customers on Amazon, of whom 28 million made a purchase. A total of 133 million products were purchased through creators during the period, said Nidhi Thakkar, head of social commerce for emerging marketplaces at Amazon. Influenced customers grew 50% year-on-year, while purchasing customers increased 92%. The figures were recorded before the Diwali shopping season.

    Gurgaon-based real estate company ordered to pay Rs 23 lakh compensation to buyers over delayed flat possession by Haryana RERA

    In a recent ruling, Rera instructed Pareena Infrastructure to compensate two homebuyers with Rs 23 lakh for the extended delays in delivering their flats. The builder is given a thirty-day window to complete this payment or incur interest penalties. The homeowners had requested compensation for both mental anguish and financial troubles linked to the delays, resulting in an award that included property appreciation, harassment, and legal fees.

    Spotify Wrapped 2025: Arijit Singh rules India's Top Artist list 7th year in a row

    Spotify's 2025 Wrapped reveals Arijit Singh as India's top artist for the seventh year, though his songs didn't top the charts. "Raanjhan" by Sachet-Parampara claimed the top song title, highlighting romance's continued popularity. The data showcases a blend of enduring voices and current trends in Indian music.

    WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025

    The TATA Women's Premier League (WPL) returns for its third season, showcasing top-tier women’s cricket. JioStar, the official broadcaster, secures sponsorships from 10 diverse brands. EVP Udit Sharma emphasizes the role of sponsors in promoting women's cricket. The tournament runs from Feb 14 to Mar 15, 2025, available on Star Sports, Sports18, and JioHotstar.

    ShareChat owner aims to double ad revenue in 2023

    Mohalla Tech saw an almost threefold increase in ad revenue in 2021-22 to ₹212 crore. The company, whose revenue more than quadrupled to ₹347 crore and losses increased 2.3 times to ₹2,988 crore, is attempting to reduce cash burn and increase monetisation.

    ShareChat launches certification programme for marketers, advertisers and brands

    The idea behind this free-of-cost, learning programme is to enable brands to leverage ShareChat and Moj’s network of more than 400 million monthly active users (MAUs) to reach millennials, and create campaigns that drive great results, the company said.

    The Economic Times
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