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    Lights, camera... microdrama! Big showmen hooked on new gig in town

    India's microdrama industry is experiencing significant growth, attracting investments from major entertainment companies and creators. Aamir Khan Productions and Excel Entertainment are launching a microdrama venture to produce high-quality content. Partnerships with creators and telecom companies will enhance the platform's offerings as the market expands. Despite challenges in monetization and audience retention, viewership for microdramas continues to rise steadily.

    Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTube

    Instagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content and compete with YouTube and OTT platforms for viewers and advertising budgets. The move could bring podcasts, comedy specials and episodic shows to the platform, with creators using Reels to attract viewers to longer videos. Instagram is also working on a TV version of Reels to tap into connected TV (CTV) audiences. No India launch timeline has been announced.

    At least 300 Italian schools evacuated after email bomb alerts

    At least 300 schools in Italy were evacuated on Wednesday after receiving the same bomb alert message, the education minister said. The security alert came amid rising

    Iran vows no enriched uranium will leave country, warns US against fresh strikes

    Iranian security chief Mohsen Rezaei stated that no enriched nuclear material will be allowed to leave the country. He emphasized that new US strikes would result in retaliation against US bases abroad. The Iranian Supreme Leader has mandated that uranium should not be sent outside of the country. Ongoing tensions have led to no current negotiations between Washington and Tehran.

    Daniel Radcliffe refuses to advise new Harry Potter Dominic McLaughlin, here's what he said

    Daniel Radcliffe has revealed why he may not watch HBO's upcoming Harry Potter series starring Dominic McLaughlin. Having already spent years in the wizarding world, he feels he has watched enough of it. He also said he has no advice for Dominic, adding that the young actor doesn't need guidance from him.

    Who is David Walliams? ‘Little Britain’ star faces sexual misconduct allegations as he denies wrongdoing

    David Walliams, a well-known writer and comedian, is facing allegations of inappropriate sexual behavior. These allegations emerged from an investigation conducted by The Guardian and ITV News. Several women reported inappropriate contact with Walliams during their teenage years, claiming he exploited his celebrity status. As a result, HarperCollins has ceased publishing his works due to concerns regarding his behavior.

    The Economic Times
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