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    ET Prime Special Series: Multibagger or IBC – Part 84: Can rising demand for decorative features drive this auto ancillary's growth?

    A car can change its engine and still look almost the same. It can also keep the same engine and look so different that buyers happily pay more for it. That is the peculiar corner of the automobile industry this story explores. For one listed supplier, the shift to EVs may be less threatening than it sounds. The bigger question is whether changing consumer preferences can help it build a more valuable business.

    Ex-Ultrahuman executive launches AI ring startup Aina for agentic interactions

    The startup said it is positioning the device as an alternative interface to smartphones for everyday interactions with AI systems. It has spent the past 15 months developing the product and is now opening pre-orders globally, with prices starting at $399 (about Rs 36,000), the startup said in a statement.

    Mahindra Scorpio N Edition One spotted: Check exterior, interiors, price, engine and more, see photos

    Mahindra's Scorpio N Edition One has surfaced at a dealership with a black exterior, a redesigned horizontal grille and a distinctive wine-red cabin. The special edition appears to retain the SUV's existing petrol and diesel engine options, with manual and automatic gearbox choices. Its price and launch details are yet to be announced.

    VinFast VF MPV 7 seven-seater price slashed by Rs 4 lakh; here's how much buyers will now have to pay

    VinFast India recently announced a price reduction for the VF MPV 7 electric vehicle. The price has been lowered from Rs 24.49 lakh to Rs 20.39 lakh. This seven-seater MPV features a 60.13kWh battery pack and provides a range of 517km. Additionally, the vehicle includes numerous safety features such as airbags and electronic stability control. Customers can now find the updated pricing on VinFast's official website.

    TIME’s Best Inventions of 2026: This wheelchair drives like a self-driving car, with sensors, voice commands, and collision avoidance

    The Strutt ev¹ stands out as a revolutionary invention, featuring an intelligent co-pilot navigation system that empowers users with unmatched independence. This electric wheelchair operates autonomously and adapts to diverse settings. Equipped with state-of-the-art robotics, sensors, and voice-activated controls, it offers unparalleled accessibility. Priced at $7,499, the Strutt ev¹ is available online, complemented by a test drive option.

    Royal Enfield unveils three new motorcycles at EICMA 2026 to celebrate its 125th anniversary

    Royal Enfield unveiled three new motorcycles at EICMA 2026 to celebrate its 125th anniversary. The Himalayan 750 features a powerful engine and advanced riding technologies for greater performance. The Continental GT 750 offers a modern take on the classic cafe-racer design with enhanced functionality. Additionally, the Flying Flea S6, an electric model, is set for launch in summer 2027.

    The Economic Times
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