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    THE INDIA STORY

    'Take India story to the world': PM Modi's message to Media; recalls early days with journalists
    Lights, camera... microdrama! Big showmen hooked on new gig in town

    India's microdrama industry is experiencing significant growth, attracting investments from major entertainment companies and creators. Aamir Khan Productions and Excel Entertainment are launching a microdrama venture to produce high-quality content. Partnerships with creators and telecom companies will enhance the platform's offerings as the market expands. Despite challenges in monetization and audience retention, viewership for microdramas continues to rise steadily.

    Farmer's son from small Tamil Nadu village builds Rs 1.5-crore software business after quitting nine-year Chennai IT career & starting with just two laptops

    Eswaran Arumugam launched his Tamil Nadu-based software venture, Yaa Creations, with just Rs 1 lakh borrowed from his brother and two laptops. The business faced several hurdles, including financial strain, disruptions caused by the Covid-19 pandemic and accumulated debt of Rs 5 lakh. However, he gradually turned things around and expanded operations. Today, the company, headquartered in Rasipuram in Namakkal district, employs 26 people, serves clients in seven countries and completed projects worth Rs 1.5 crore in 2025.

    5 reasons why your product should be nominated for the ET Product of the Year Awards 2026

    India's product landscape is rapidly transforming, driven by innovative solutions and upgraded offerings that cater to consumer demands. The ET Product of the Year Awards 2026 aims to shine a spotlight on products that have significantly impacted the market, emphasizing their success, user adoption, and overall customer value. Businesses are invited to submit nominations for products that debuted or evolved during the designated period to celebrate their accomplishments.

    BJP, RSS told 'lies' about Sonia Gandhi all her life; now she is telling the truth: Priyanka

    Priyanka Gandhi Vadra responded to BJP's criticism of her mother Sonia Gandhi's memoir, calling the accusations false. She emphasized that for years, the BJP and RSS spread lies about her mother without accountability. Vadra mentioned that Sonia Gandhi has the right to share her story and perspective in her book. She expressed satisfaction that people are engaging with the memoir despite the backlash.

    From November 13 to November 16 in 2026, Chhath Puja will be joyfully celebrated in multiple states throughout India. This significant four-day festival honors the Sun God, Surya Dev, and Goddess Chhathi Maiya through heartfelt offerings and prayers. Participants will partake in essential rituals such as the Sandhya Arghya and Usha Arghya, emphasizing family connections and communal unity in this cherished cultural celebration.

    The Economic Times
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