TAPROOT
Before 1850, Americans grew Dyer’s woad for blue dye; in the Great Basin, one infestation later grew from 12,000 to 150,000 acres in eight years
Dyer's woad, once used for blue dye, has become an invasive species in the American West. This plant produces a high number of seeds and thrives in disturbed soils, making it hard to control. Control efforts require extensive knowledge of its lifecycle and persistent manual and chemical treatment. A recent study highlighted its ecological threat to native plants and livestock forage in Northern Utah.
Good Morning America: Your Gardening tips are ready. Step-by-step guide to how and when is best time to divide garden perennials for better blooming
Gardening tips advice: According to experts, gardeners should divide late-summer and fall bloomers in the spring, just after they emerge from the ground, and spring- and early-to-mid-summer bloomers in the fall, when the plants no longer need their energy stores for active growth and flower production.
Crypto week at a glance: Crypto market stumbles and stabilizes, Bitcoin Taproot goes live
According to CoinMarketCap, the total crypto market capitalisation stood at $2.6 trillion this week. On the longer time frame, Bitcoin and Ethereum have gained in value two-fold and six-fold respectively this year, with both scaling records last week amid an intense demand for digital assets as inflation hedges.
Bitcoin goes through major upgrade. Here is what it means
The enhancement, called Taproot, is the most significant change to the bitcoin protocol since the SegWit (Segregated Witness) block capacity change in 2017.
Facebook launches new campaign 'More Together' in India
Focused on the Facebook app, a new consumer marketing campaign called 'More Together' shares stories that highlight the power of connections on the platform, the company said. This is the first such campaign launched by Facebook in India.
Dentsu Aegis Network expands Agnello Dias’ role; names him creative chairman for group
In 2012, DAN picked up majority stake in the company, and renamed it Taproot Dentsu.
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Taproot Dentsu beats Ogilvy India for Indian Premier League deal
Taproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
Rs 2,000-Cr ad spends set aside for IPL
The increase of 10-12% over last year’s Rs 1,750 crore in advertising revenue for Star India.
Cannes Lions: BBDO India, Taproot Dentsu film get shortlisted in Film Lions
BBDO India’s video for iCONGO titled ‘The World Wants More of A Good Thing’ and Taproot Dentsu’s film for Mumbai Mirror made to the shortlist.
Is Ogilvy & Mather working on BJP's 2014 poll campaign?
The ad - which describes the massive statue of Vallabhbhai Patel on the Narmada Dam, is the brainchild of O&M. But nobody from O&M wants to talk about it.
Congress picks Dentsu, Taproot & JWT for poll ad campaign
The party will be looking to the ad agencies to burnish an image that's been battered by corruption scandals and criticism over inaction on policy changes.
Cannes ad festival: India takes cannes by storm, doubles medal tally
India’s had a terrific run in the Press and Design categories at Cannes ad festival, bagging 11 and 12 trophies, respectively.
Taproot emerges as ‘Agency of the Year’ at AdFest 2013
Indian dark horse Taproot has emerged as agency of the year at the AdFest 2013, one of the most well regarded advertising festivals.
Leo Burnett brings young blood onto centre stage
Changes are under way across ad agency Leo Burnett's creative department. KV Sridhar formerly the national creative director at Leo Burnett India is now the chief creative officer of the Indian subcontinent.
Japan's Dentsu acquires 51% stake in ad agency Taproot; deal estimated at Rs 140 crore
Japanese advertising behemoth Dentsu has acquired a 51% stake in Taproot, arguably the most creative among the Indian independent advertising agencies.
Taproot launches new unit called TRIP (Taproot India Plus)
Based out of Mumbai the division called TRIP (TAPROOT INDIA PLUS) will be headed by Purushottam Joshi who is also a partner in the unit
Mumbai Mirror's advertisement 'I Am Mumbai' lives up to Josy Paul's Expectations at Cannes Lions 2012
Created by Taproot India and filmed by Abhinay Deo of Ramesh Deo Productions, the film features vignettes of individuals from Mumbai staging angry protests.
Global ad agencies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immediate sale.
Rise of independent ad agencies: Taproot India, Creativeland Asia get noticed by big brands
Ad executives today are driven by the prospects of making more money, enjoying more creative freedom and having a small setup sans varied levels of structure.
Ogilvy India tops creative Abby with 51 metals at Goafest
Ogilvy India and Times of India were the big winners at the awards. Ogilvy dominated the proceedings with a total of 51 metals that included one grand prix and 11 gold.
Coca-Cola splits advertising pie among Lowe Lintas, Weiden + Kennedy and McCann Erickson
Brand Coca-Cola now has two of the country's best-known names in creative advertising, Prasoon Joshi and R Balki, to create its campaigns.
JWT taps the problem at its root, Bobby Pawar to take over as chief creative officer
India's No. 1 agency, JWT, is counting on Bobby Pawar to stop the workflow towards Angelo Dias.
Don't poach our employees, JWT tells McCann Erickson
India's largest ad agency, JWT, has asked its fast-growing rival, McCann Erickson, to refrain from poaching its employees.
Airtel's fab four friendship band: The people behind the 'Har ek friend zaroori hota hai' campaign
'Har ek friend zaroori hota hai' advertisement is clearly the best Airtel has expressed itself in a long time. ET takes a look at the people behind the campaign.
Small agencies like Taproot, Creativeland, Scarecrow winning big brands such as Airtel, Audi, Nestle & Pepsi
The independent advertising agencies are wooing and winning some of India's biggest brands, and in turn being wooed by advertising's largest holding cos.
Taproot India makes in-road into Airtel
Taproot India, an independent advertising agency based out of Mumbai has made inroads into Airtel.
JWT Vs Taproot: ET story kicks up dirt
A Taproot spokesman said the company is developing a multimedia campaign for PepsiCo indipendently and there is “no collaboration” with JWT.
PepsiCo ropes in Taproot for World Cup campaign
PepsiCo has hired creative agency Taproot India to manage brand Pepsi’s campaign for the upcoming cricket world cup, ending JWT India’s exclusive hold on the beverage brand for two decades.
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