SPOTIFY INDIA
Rising AI costs force companies to cap spending, says Goldman Sachs
In ‘Connecting the Dots’ report, Goldman Sachs highlights how businesses are controlling AI bills by setting usage limits, removing tools that increase consumption and turning to smaller AI models.
GAIL launches Season 2 of ‘Wah Kya Energy Hai’ campaign with new anthem
GAIL (India) has launched the second season of its consumer awareness campaign called Wah Kya Energy Hai. The campaign includes four short films and a new anthem promoting cleaner energy options. These films feature the Mishra family navigating everyday situations while highlighting the benefits of compressed natural gas and other cleaner fuels. The newly released anthem showcases GAIL's energy infrastructure and initiatives in compressed biogas.
81% of Indian marketers prioritise reach, only 17% attention quality: Report
A recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention quality as important for their decisions. Measurement of attention remains a significant challenge, with 92% of marketers highlighting the lack of standardization. The report emphasizes the need for attention metrics to complement reach in advertising strategies.
Spotify to bring audiobooks to India in November, four years after US launch
Spotify will introduce its audiobook service in India on November 12, 2026, enabling local users to access new content. The service will be available primarily through an Audiobooks+ add-on for Premium and Free users. Initially, Indian users can access a global catalogue featuring over 350,000 titles in different languages. Spotify aims to increase its presence in India by leveraging local partnerships and payment integrations.
India may be best placed to fill a China-sized hole in fuel exports
India could emerge as a key swing supplier of refined fuels as China suspends October exports, helped by recovering Middle Eastern crude imports and lower Indian fuel-export taxes. With large refining capacity and an export-oriented industry, Indian refiners may be able to step up diesel, petrol and jet-fuel shipments to Asian markets facing tighter supplies.
In 2020, Brazilian musician Alok launched Instituto Alok to back Amazon conservation with 400,000 seedlings. Today, its projects have helped restore 3 million m² of native forest
Brazilian musician Alok is taking his environmental work beyond the stage through Instituto Alok, founded in 2020. The initiative supports Amazon forest restoration while working closely with local communities. In the Marajó region, one project has restored 291.5 hectares, nearly 3 million square metres, and planted more than 245,000 seedlings. Its community-led approach shows how Amazon conservation can also support families and create a more sustainable future.
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'If I said yes...': Why a Delhi IIT graduate from Bihar left a campus job to turn singer-songwriter. Who is Deepanshu Raj (Iqlipse Nova)?
IIT Delhi graduate Deepanshu Raj, better known as singer-songwriter Iqlipse Nova, shared why he rejected a campus placement in 2021 to pursue music and content creation. He feared a corporate job could turn into a routine that pushed his passion aside. Despite uncertainty and questions from others, Raj chose music, believing some dreams are bigger than fear. His journey highlights the importance of taking risks to pursue what truly matters.
Spotify draws its AI line at deception, not how the music was created
Spotify will not ban AI-generated music but will focus on preventing impersonation. The company introduced AI Credits for artists to disclose AI usage in songs. New AI Persona badges will identify profiles that appear to be AI-generated. This approach aims to inform listeners and protect genuine artists from deception.
Indian artists' Spotify royalties rise 29% in 2025; Telugu leads with 120% jump
Indian artists saw a 29% rise in Spotify royalties during 2025. Telugu music experienced over 120% growth, with other regional languages also growing. More Indian artists are earning significant income, with a 21% increase in those earning over one crore rupees. International listeners discovered Indian artists more, contributing significantly to their earnings.
Tata Play partners Spotify to offer four-month Premium trial
Tata Play and Spotify have partnered to offer a complimentary music trial. Eligible Tata Play Binge subscribers can receive four months of Spotify Premium. This collaboration aims to expand music offerings and customer reach for both companies. The service provides ad-free listening and access to millions of songs. This partnership complements Tata Play's existing television and OTT aggregation services.
Spotify Premium users in India now get travel, shopping discounts and exclusive music events
Spotify Premium subscribers in India now receive exclusive lifestyle benefits. These rewards include discounts from popular brands like MakeMyTrip and Nykaa. Premium members can also access invite-only music events and listening sessions. This initiative transforms Spotify Premium into a membership with added lifestyle advantages.
Spotify aiming for a 'ChatGPT moment' in music and India is central to the plan
Spotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversational listening, and interactive audio experiences. This move aims to differentiate Spotify in a competitive streaming market. India is highlighted as a key growth market for Spotify's AI ambitions and subscriber base expansion.
Spotify India turns profitable in FY25 on subscription surge
Spotify India has achieved a significant financial turnaround. The music streaming platform reported a net profit of Rs 75 crore for FY25, a substantial improvement from the previous year's loss. This success stems from robust revenue growth and a sharp decrease in advertising and marketing expenditures.
Spotify’s I-Pop Icons Live event showcases top Indian artists
Spotify celebrated India's I-Pop stars with its first I-Pop Icons Live event. The platform showcases the rising popularity of artist-centric pop music across various languages. I-Pop artists are dominating Spotify charts, with dedicated playlists and hubs supporting their growth.
Spotify India loss narrows, revenue strikes a high note
Spotify India reported a net loss of ₹143 crore for 2023-24, a 58% decline compared to the previous fiscal. Operating revenue surged 93% to ₹321 crore. Subscription revenue increased by 90% to ₹167 crore, and advertising revenue soared 114% to ₹135 crore. The platform's monthly active users are 70 million, with increased engagement.
Spotify India narrows net loss in FY23
Spotify India LLP's net loss declined 26% to ₹344 crore in FY23. Revenue rose 86% to ₹167 crore while expenses fell 9% to ₹504 crore. Subscriptions increased 66%, ad revenue 91%. Entered India 2019, contends with JioSaavn, Amazon Prime Music, and Apple Music. Globally, Spotify has 615 million users. Data from Tofler; FY24 unfiled.
No drastic impact on revenue, user base due to feature restrictions: Spotify India MD
Amarjit Singh Batra, managing director of Spotify India, said this during a fireside chat at the India Digital Summit 2024 in Mumbai. Reflecting the dissatisfaction of users with the restrictions, the Spotify app, previously rated over 4 stars on the Google Play Store, has now dropped to 2.3 stars.
Spotify users facing massive crashing issues on Android
The problem leaves the app unable to open, with it crashing within a second or two of trying to first open it. However, the problem appears to be restricted to the most recent Spotify for Android beta update, version 8.9.2.169, the report mentioned.
'Chaleya' from 'Jawan' hits a sweet note on Spotify India, clocks 2.4 mn streams to become most-played song in a single day on music platform
Shah Rukh Khan's latest blockbuster, 'Jawan', is not only a success at the box office but also in the world of music streaming. The film's chart-topping song, 'Chaleya', has become the most streamed song in a single day on Spotify India, with over 2 million streams.
It’s a challenge to get Indian users to pay for music: Spotify India MD Amarjit Singh Batra
Amarjit Singh Batra, MD of Spotify India and general manager, SAMEA (South Asia, Middle East, Africa) fielded questions about the business of audio streaming in an exclusive chat with ET’s Shephali Bhatt.
Why subscription-focused Spotify wants to double down on advertising revenues in India
India among top five markets in terms of user base, engagement: India MD Amarjit Singh Batra
Spotify launches new programme for emerging podcasters in India
Spotify launched 'RADAR Podcasters' programme in 15 global markets, including India. It takes its name and format from 'RADAR', which supports up-and-coming artists.
Here’s how brands can do more with their TVC on Spotify
Spotify solutions ensure that brands do not have to spend extra on production costs. The combination of video and audio enhances ad recall by 90% and results in a 2.2x increase in brand awareness.
Hyundai partners with Spotify India on ‘Discover Weekly’
The customised in-playlist messaging consisted of audio spots that were curated to pique the users' interest in what it would be like to drive the Hyundai i20 N Line and look at the world as their playground.
This festive season, tell your brand story with Spotify
Spotify enables brands to engage with their audience in moments that matter. This festive season, the vital moments include shopping, nostalgia, parties, and cooking or dining with family.
India powers Spotify's growth as it closes in on 350 million monthly active users
The company adds 24 million monthly active users in Oct-Dec 2020, taking its total for the year to 74 million; one in four users now consumes podcast content, Spotify says.
Spotify looks to grow its paid subscriber base in India
Spotify is eyeing India as a key market to test several of its product features, similar to other tech giants.
2020, year in music: Spotify reveals top artists of the year, Arijit Singh takes #1 spot, BTS also feature
To rewind the year in music, Spotify India has come up with Wrapped 2020.
Spotify India turns hilarious 'Good Day' joke into reality with new logo, Good Day thanks brand for sharing the 'Spot'light
A 'good will' gesture? You bet!
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