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    Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTube

    Instagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content and compete with YouTube and OTT platforms for viewers and advertising budgets. The move could bring podcasts, comedy specials and episodic shows to the platform, with creators using Reels to attract viewers to longer videos. Instagram is also working on a TV version of Reels to tap into connected TV (CTV) audiences. No India launch timeline has been announced.

    Anbil Avan OTT release date: When and where to watch the Tamil romantic thriller starring Ashok Selvan and Preity Mukhundhan

    Ashok Selvan and Preity Mukhundhan's romantic thriller Anbil Avan is set to make its digital debut around six weeks after its theatrical release. The film will be available in five languages. Directed by debutant R. Karthikeyan, the story follows a newly married couple whose dream of starting a new life in a hill station takes an unexpected turn after they encounter a series of mysterious challenges.

    India vs New Zealand 3rd ODI Live Streaming: When and where to watch IND vs NZ match live on TV and online

    India will face New Zealand in the final ODI of the series on November 10, 2026. The match is scheduled to start at 7:30 AM IST after the toss at 7:00 AM IST. Fans can watch the match live on the Sony Sports Network or stream it on the SonyLIV platform. India, led by Shubman Gill, aims to secure the series after previous victories.

    Why New Zealand gets GTA 6 before the rest of the world, and the time-zone trick players are trying

    Fans of Grand Theft Auto 6 can look forward to a staggered global release starting from New Zealand. North American players can gain an edge by adjusting their Xbox settings to New Zealand time. Digital preloading kicks off on November 10 to ensure everyone is ready. Meanwhile, physical copies will hit stores on November 12, and Rockstar is actively fueling excitement with fresh game imagery.

    Digital gains fail to offset TV ad slump, sports costs squeeze broadcasters

    India's broadcasters continue to expand their digital and subscription businesses, which is not sufficient to offset declining ad revenues. The traditional television sector has been affected by decreasing pay-TV connections and a shift to digital advertising. Companies like JioStar, Zee Entertainment, and Sun TV Network reported mixed financial results amid these challenges. Subscription growth remained strong, but increased programming costs have impacted profitability significantly.

    Hanuman Ansh OTT release and platform confirmed: When and where to watch Neem Karoli Baba's highest-grossing biopic movie online

    Hanuman Ansh is set to be available for streaming after a blockbuster theatrical run. The film, which is based on Neem Karoli Baba's teachings, has enjoyed huge success in theaters. After earning Rs 342.44 crore net in India, the movie became a notable box office achievement. According to reports, the OTT release was delayed due to the film's extended theatrical run.

    The Economic Times
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