SOCIAL MEASURES IN BRAZIL
Research: Navigating the Business Risks of Changing Pro-America Sentiment
U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal. A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism. While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny. To avoid risk, companies must examine their exposure along two axes: domestic embeddedness and symbolic intensity. Leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties.
Brazil presidential election results: Five economic challenges facing re-elected President Lula
Brazil's economy is encountering significant challenges as President Lula starts his fourth term in January. Soaring public debt and rising mandatory spending limit budget flexibility, complicating fiscal management. High interest rates and persistent inflation hinder economic growth, impacting household and business debt levels. Lula's ability to implement reforms may be constrained by a conservative Congress, complicating his agenda.
Meta tells Brazil's electoral court it treats Lula and Flavio Bolsonaro equally ahead of Sunday vote
Meta has taken steps to comply with a court order for equal treatment of presidential candidates in Brazil. The electoral court directed the company to ensure balanced platform coverage before the upcoming runoff election. This follows allegations from President Luiz Inacio Lula da Silva's campaign regarding biased algorithms favoring his opponent, Flavio Bolsonaro. Meta has implemented measures to uphold electoral advertisement regulations amidst growing tensions.
Brazil elections: Lula, Bolsonaro face off in first debate ahead of Presidential runoff
Brazil's presidential election runoff includes a crucial debate between President Luiz Inacio Lula da Silva and Senator Flavio Bolsonaro. Lula's campaign has shifted, engaging younger influencers for improved social media strategies to connect with voters. Bolsonaro has criticized Lula's promises, accusing him of deceiving people for electoral gain. Recent polls show a tightening race, and both candidates are ramping up their efforts.
Brazil election: Lula closes gap with Bolsonaro ahead of runoff
Brazilian President Luiz Inacio Lula da Silva has seen a decrease in the lead of rival Flavio Bolsonaro. Poll results indicate that Lula is now at 49 percent compared to Bolsonaro's 51 percent. This shift follows Lula's efforts to enhance his social media presence and promote social measures. These developments are critical as the presidential runoff approaches on October 25.
Mexico to propose bill to curb violent social media content after school attack
The announcement comes after Thursday's deadly attack at a school in Mexico's northern Coahuila state, which left a vice principal dead and four people injured. Two 18-year-olds believed to be the attackers have been arrested.
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BRICS 2026: PM Modi wants bloc to look beyond its borders and serve wider Global South
Prime Minister Narendra Modi said BRICS should promote inclusive global growth, with solutions developed by the bloc made accessible to the wider Global South. He said confidence in BRICS had grown because the grouping listens to developing countries’ voices.
BRICS adopts New Delhi Declaration: Inside the 140-point document on Global South's ambitions
BRICS leaders adopted the New Delhi Declaration at the 18th summit, reaffirming their commitment to cooperation, multilateralism and a more representative global order. The document outlines India's 2026 chairship priorities, recognises partner countries' contributions and calls for greater participation of Emerging Markets, Developing Countries and Least Developed Countries in global governance.
In 2020, Brazilian musician Alok launched Instituto Alok to back Amazon conservation with 400,000 seedlings. Today, its projects have helped restore 3 million m² of native forest
Brazilian musician Alok is taking his environmental work beyond the stage through Instituto Alok, founded in 2020. The initiative supports Amazon forest restoration while working closely with local communities. In the Marajó region, one project has restored 291.5 hectares, nearly 3 million square metres, and planted more than 245,000 seedlings. Its community-led approach shows how Amazon conservation can also support families and create a more sustainable future.
Brazil fines TikTok $30 million in 'powerful signal' over child safety
Brazil's data protection agency on Tuesday fined TikTok nearly $30 million for failing to implement child safety measures in what it said was a "powerful signal" to social media companies. He said the fine of 153.7 million reais ($29.9 million) was a "powerful signal to other platforms regarding how seriously the ANPD takes this work" and that the agency hoped they "get the message".
Brazil fines TikTok owner ByteDance for unlawful processing of teenagers' data
ANPD said that the local unit of China's ByteDance had processed personal data of teenagers aged 13 to 18 without a valid legal basis. The regulator estimated that, during the period under review, TikTok may have processed the data of at least 8 million children, reflecting what it described as shortcomings in the platform's age-verification system.
Risk of death prediction: In 2020, researchers in Brazil published study predicting which middle-aged people would less likely to die within decade but viral tests results are changing. Here's why
"Sit-to-stand" tests come in several forms. The U.S. Centers for Disease Control and Prevention's 30-second chair-stand test is designed for patients older than 60, to see how many times they can stand up in that time period.
Brazil orders X to 'immediately' block Grok sexualised deepfakes
Brazil on Wednesday told Elon Musk's social network X to stop its chatbot from creating sexually explicit images, the latest country to pressure the billionaire to fix the artificial intelligence tool. Indonesia became the first country to block Grok entirely last month, while Britain and France said they would maintain pressure after the chatbot cranked out a flood of lewd photos of women and children.
Trump imposes 50% tariff on Brazil, Lula warns of 'reciprocal measures'
Donald Trump announced a 50% tariff on all imports from Brazil, citing unfair trade practices and linking the move to Brazil's treatment of Jair Bolsonaro. Lula da Silva responded by vowing reciprocal measures and disputing Trump's claims of unfair trade. The tariffs have caused the Brazilian real to fall and could significantly impact U.S.
Brazil's Supreme Court justices agree to make social media companies liable for user content
A majority of Brazil's Supreme Court justices support holding social media firms like Meta, X, and Microsoft liable for illegal user posts. The measure, still pending final votes, would allow lawsuits and fines, overturning current law. Congress could still intervene with new legislation to reverse the decision.
Brazil's top court says X paid pending fines to wrong bank
Brazil's Supreme Court postponed its decision to allow social media platform X, owned by Elon Musk, to resume services in the country, as the company did not transfer pending fines to the correct bank. X has been suspended since August for failing to comply with court orders related to hate speech moderation and proper legal representation.
Brazil judge orders X to reimpose block or face hefty fine
Judge Alexandre de Moraes said in a court order that a "recalcitrant" X had "unlawfully, persistently and intentionally" failed to respect judicial orders, and would face a daily fine of 5 million reais ($913,000 USD) until it again suspends its service.
Brazilians flock to Bluesky and Threads after X suspension
Millions of Brazilians, including the president, have flocked to social media platforms such as Threads or Bluesky, where Portuguese has become the most spoken language in the few days since Elon Musk's X was shut down in the country. Bluesky, a social media network created by Twitter co-founder Jack Dorsey, now counts 7.6 million users since the X suspension in Brazil.
Brazil judge orders shutdown of X social network; Elon Musk furious
A Supreme Court judge on Friday ordered the suspension of Elon Musk's X social media network in Brazil after the billionaire failed to comply with an order to name a new legal representative for the company. On Wednesday, Moraes told Musk "to appoint the company's new legal representative in Brazil within 24 hours" or face suspension.
How Brazil's experiment fighting fake news led to a ban on X
Brazil's yearslong fight against the internet's destructive effect on politics, culminating in the current blackout of X, shows the pitfalls of a nation deciding what can be said online. Do too little and allow online chatter to undermine democracy; do too much and restrict citizens' legitimate speech.
Covid forced BRICS development institutes to revise their long-term strategies
This conclusion was reached by the experts of the VEB.RF Institute (Russia's largest development institute) in a special report which was prepared for the meeting of the Board of the BRICS Interbank Cooperation Mechanism (BRICS ICM).
Amazon expands in Brazil, riding e-commerce boom set off by COVID-19 distancing
The new units are already operating in the states of Minas Gerais and Rio Grande do Sul and the capital city of Brasilia. They increase the number of Amazon logistics centers in Brazil to eight, expanding its reach to all corners of the vast country.
After US, Indian elections may be the next target of Russia: Oxford Professor
Philip N. Howard, a professor of Internet studies at the Oxford Internet institute, made the statement during a hearing of the Senate Intelligence Committee on foreign Influence on Social media platforms.
UN report says support the poor to beat poverty
According to FAO, social protection helped lift up to 150 million people out of extreme poverty in 2013 alone.
India ranks 102 out of 132 nations on social development index
The Social Progress Index is a measure of human well-being that goes beyond traditional economic measures such as GDP or per capita income.
India, Brazil and mobile users lift Facebook count to 1.15 billion
Buoyed by surging user base in emerging markets, Facebook's monthly active users rose by 21 per cent to 1.15 billion.
India, Brazil help Facebook expand user base to 1.11 bn
MAU's in India doubled to 78mn in Q1 2013 compared to Q1 2012, while the users in Brazil rose by 62% to 73mn during the same period.
Lessons from Brazil to get rid of poverty
In Brazil, income inequality, measured by Gini coefficient, declined from 0.553 in 2002 to 0.500 in 2011.
Facebook users in India have doubled in last one year
Social networking site Facebook finds India a major growth market, where the number of users have more than doubled in the past one year
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