SNAPCHAT FILTERS
Snap sees opportunity as Indian advertisers look beyond Google, Meta: CBO Ajit Mohan
Advertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat has crossed 250 million users in India, while domestic advertisers have grown 10x in two years. Snap is also expanding its advertising and subscription businesses to diversify revenue.
From discovery to purchase: How creators shape Gen Z's festive shopping
About 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conducted by social media app Snapchat and market research firm GWI. The research, titled ‘Unlocking India's Gen Z Shopping Circles’ was conducted in June with 1,000 participants between the age group of 16-27.
Snapchat just landed on Apple Watch. Here is what you can do with it
Users can now access Snapchat on WhatsApp. The usage is limited purely to messaging.
'If Snapchat existed back then': AI creator’s hilarious and haunting Gen Z–style historical selfies leave the internet spellbound
An Instagram page @timeless_snaps uses AI. It reimagines historical figures with modern filters. Christopher Columbus, Princess Diana and Isaac Newton are some examples. The reels recreate historical moments with humor. Einstein, Titanic, and Julius Ceasar are also featured. The innovative blend of AI and history is popular. It redefines storytelling and memory. The creations remind us of technology and creativity.
Snap CEO Evan Spiegel mocks Mark Zuckerberg, says he’s ‘VP Product’ at Meta and not its CEO; here's the reason he cited
Snapchat CEO Evan Spiegel recently took a humorous step by changing his LinkedIn title to 'VP Product @ Meta' in a bid to mock the Mark Zuckerberg-led company's habit of reportedly cloning features of other social media applications
Brands latch on to Snapchat lingo with Gen Z in mind
Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to target Gen Z, or people in the age group of 12 to 27 years.
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Snapchat agrees to pay $35 million over illegal user data collection in US
Snapchat will be paying the amount for violating Illinois's biometric Information Privacy Act (BIPA).
Snap shutting down its camera app for desktop
Snap, the parent company of Snapchat, has announced that it will shut down its camera application for Mac and PCs on January 25.
Snapchat launches Diwali AR lenses and emoji stickers
Snapchat has introduced plenty of AR lenses and stickers to commemorate Diwali, the festival of lights, and all users can bask in its glory.
Snap pushes into augmented reality shopping, unveils flying camera
Snap announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, in a renewed push to grow its hardware business.
Show up as a dog or cat, inject fun into your meetings: Zoom rolls out virtual avatars
The new exciting feature is available with the Zoom 5.10 update.
Snapchat brings festive cheer to users with 'Holi Beard' lens, Gulaal Bitmoji & stickers
Users can try out the special lenses with a dedicated Holi song in their Spotlight videos.
Snap launches studio to help brands create augmented reality ads
The new studio, Arcadia, will help brands build AR experiences not just for Snapchat, but any other social media apps.
Snapchat puts the brakes on controversial 'speed filter', says users barely use the sticker
The feature let users click a picture of how fast they were driving and share with friends.
The big picture in the entire AR-filter craze
With AR filters catching advertisers' fancy, an ecosystem of specialised creators has emerged. But the growing popularity of AR filters could also mean an increase in the prevalence of deepfakes
Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUs
Globally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by users on the platform.
Snapchat goes the TikTok way, comes up with a curated video feed similar to Instagram Reels
Spotlight is aimed at broadening the connections among Snapchat users.
Snapchat debuts a TikTok competitor with Spotlight
Spotlight aims to encourage more users to create short videos with its augmented reality filters and effects.
To 'Fleet' or not? Twitterati not too excited by new feature, quick to do a Snapchat comparison
Some netizens were of the opinion that Twitter should not ‘blindly imitate’ other platforms.
Working professionals may soon be able to post appraisal updates on LinkedIn Stories
The company plans to attract millennial workers with this new feature.
Snap introduces landmarker lens experiences
Snap will enable the feature, users have to point the Snapchat camera to the monument on location.
Third-party apps make hay as Indians take to video apps
From filters to captions, these apps help users customise content in an intriguing manner.
Perception of beauty: How selfies, Snapchat filters may lead to body dysmorphic disorders
Body dysmorphic disorder is an excessive pre-occupation with a perceived flaw in appearance.
Tyroo is Snapchat’s monetisation partner here
Tyroo has also appointed former Bennett, Coleman & Co executive Akshay Mathur as its Chief Revenue Officer to drive growth through such partnerships.
Google’s own take on Instagram stories soon
The new feature is called “Reels,” and will allow creators to take advantage of a dedicated tab inside their channel’s page to put stacks of 30-second clips there to share with their audience.
Filters, lenses, face swap - here's how Snapchat is charming millennials, and more
Snapchat has made a mark with its 10 seconds worth of snaps feature.
Instagram takes on Snapchat with live video broadcasts & vanishing direct messages
Send anything you want, from inside jokes to your worst selfies.
Snapchat, notorious for not making money, may now finally make some
The messaging company recently announced that it will be opening the floodgates for advertisers who want to capture the attention of Snapchat's young users.
India's Internet user growth rate is four times of global rate: Mary Meeker's 2016 Internet Trends
It said that Internet users grew by 40% to 277 million users in India during the year, up from 33% in the previous year.
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