SNAPCHAT AUGMENTED REALITY
Snap bets on AR glasses in post-smartphone race
Snap, the parent company of social network Snapchat, on Tuesday launched its Specs augmented reality glasses, a major bet by a struggling company to stake out ground in the post-smartphone era. Unveiled at the Augmented World Expo in Long Beach, California, the Specs are the first standalone augmented reality glasses aimed at the general public, according to the company.
HYBE India launches Snapchat-based auditions for global girl group
HYBE India and Snap India are joining forces. They are launching an augmented reality audition process on Snapchat. Aspiring artists can now audition for a new global girl group. This initiative aims to reach talent across India and the diaspora. Educational content will also be available. This partnership expands access for young performers.
Snap layoffs: Company may cut up to 1 in 5 jobs; Perplexity integration called off
Snap Inc. is reportedly planning substantial job cuts, potentially impacting 15-20% of its workforce, as reported by Alex Heath. While some teams face significant reductions, the Specs unit, focused on AR smart glasses, is expanding hiring. Meanwhile, a planned $400 million integration with Perplexity AI has reportedly been aborted due to disagreements.
Highest number of lenses published on Snapchat come from India: Snap CTO
Snap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million AR lenses.
Snap to focus on growing ads business, augmented reality amid poor stock performance
Snap will focus on expanding its advertising business with an emphasis on augmented reality, CEO Evan Spiegel informed employees. The company faces competition from Meta and TikTok for ad revenue. Snap plans to launch new ad placements powered by machine learning and develop augmented reality glasses. The stock has fallen around 48% this year.
AI to cut barriers to creativity for developers, creators, says Snap CEO Evan Spiegel on India visit
Spiegel emphasised the role that AI is expected to play in image and video creation. He said AI has the potential to bridge the gap between the creative visions that individuals have and the capabilities of their mobile devices.
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Batman lenses: Snapchat CEO Evan Spiegel's new obsession
Spiegel shed light on the role of artificial intelligence (AI) in the development of the platform. He highlighted the challenges associated with generating 3D assets for augmented reality and the time-consuming nature of this process. To address this, Snapchat has made significant investments in AI to simplify the creation of 3D images and to develop more immersive AR lenses for creators.
Snap lays off 170 employees, shuts augmented reality division for enterprises
Social media company Snap Inc said on Wednesday it was closing its division focused on making augmented reality services for businesses.
Snap acquires Th3rd that creates digital 3D counterparts of people, products
Snap, the parent company of Snapchat, has quietly acquired 3D-scanning studio called Th3rd for an undisclosed sum.
Snap shutting down its camera app for desktop
Snap, the parent company of Snapchat, has announced that it will shut down its camera application for Mac and PCs on January 25.
Snapchat makes its Microsoft debut! Now see Snaps on your Windows PC
The application launched in 2011 was absent from the platform for a long time.
Snap pushes into augmented reality shopping, unveils flying camera
Snap announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, in a renewed push to grow its hardware business.
Snap to port its India localisation playbook elsewhere, says CEO Evan Spiegel
Spiegel said the social media major, which has set up a local team here, may look at strategic investments even as it continues to strike partnerships to push its augmented reality efforts.
Snap launches studio to help brands create augmented reality ads
The new studio, Arcadia, will help brands build AR experiences not just for Snapchat, but any other social media apps.
Snap Inc hires Jacqueline Beauchere as first global head of platform safety
Snap said that after a long search it hired Jacqueline Beauchere, who will represent its safety work to regulators, lawmakers and partners and help advise on new policies and initiatives. Beauchere was at Microsoft for more than 20 years including as its chief online safety officer.
Snapchat puts the brakes on controversial 'speed filter', says users barely use the sticker
The feature let users click a picture of how fast they were driving and share with friends.
Snap to buy augmented reality company WaveOptics for over $500 million
Snap, along with other tech giants like Facebook and Apple, are racing to build AR devices as the next technological frontier after the smartphone.
Snapchat parent makes a big augmented reality push
The Spectacles will have dual 3D waveguide displays that will allow wearers to overlay the company's augmented reality filters, called Lenses, onto the real world
Snapchat introduces feature to help users earn money; plans new augmented reality glasses
The new version of the Spectacles glasses will not be sold to the public. `
Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUs
Globally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by users on the platform.
Snapchat debuts a TikTok competitor with Spotlight
Spotlight aims to encourage more users to create short videos with its augmented reality filters and effects.
David Guetta named the world's No.1 DJ after votes from almost 1.3 mn people
It’s turned out to be pretty good year for DJ David Guetta.
Snapchat doubles down on India with new original series, games
Snapchat has witnessed nearly 150% year-on-year growth in its daily active users from India in the third quarter of 2020
Snapchat to add wellness features to the app, will help users deal with stress, anxiety and emotional issues
Snapchat's 'Here For You' initiative is aimed at helping people suffering from stress.
Your payment info, passwords are safe: OnePlus confirms data breach, says email addresses were compromised
There is little that OnePlus can do to mitigate the damage.
Snap introduces landmarker lens experiences
Snap will enable the feature, users have to point the Snapchat camera to the monument on location.
An unforgettable experience: This museum in NYC uses VR to give visitors an insight of others' thoughts
72% of people in this generation prefer to spend money on experiences than on material things.
Facebook is eating Snapchat's share; 'Stories' feature hits 300 mn users
Facebook 'Stories' would now begin delivering ads with visual messages.
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