SIRI INNOVATION
Apple's new CEO John Ternus to face first earnings test as memory costs surge
Ternus, who took the reins from Tim Cook in September, has overseen the introduction of Apple's first foldable phone, smart home hub and Apple's first touch-screen laptops. All of those products began shipping during the company's current fiscal first quarter, amid what Cook had called a "100-year flood" of rising memory costs.
Tim Cook hands Apple to Ternus: bigger and richer, but catching up in AI race
Fifteen years on, having taken the iPhone maker from a $350 billion company to a more than $4.5 trillion behemoth, Cook will pass the baton to Apple hardware chief John Ternus, who will be steering the company in the AI era.
Tim Cook hands Apple to Ternus: bigger and richer, but catching up in AI race
Tim Cook will step down as Apple CEO on September 1 after 15 years, handing over the role to hardware chief John Ternus, while becoming executive chairman. Under Cook, Apple’s annual revenue rose from $108 billion to $416 billion and profit grew more than fourfold to $112 billion, helped by services, wearables and a massive iPhone user base.
AI leaders on automation; PM Modi debriefs space startups
Business leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain crucial. This and more in today's ETtech Top 5.
Big payout alert: iPhone 16 users owed millions after Apple Siri lawsuit - are you eligible?
Apple has agreed to a $250 million class-action settlement in the United States over allegations that it misled consumers about Siri and Apple Intelligence features promoted for the iPhone 16 series. The lawsuit, filed in 2024 by Peter Landsheft, claims Apple advertised AI capabilities that were not available at launch, affecting buyers of iPhone 15 Pro and iPhone 16 models purchased between June 2024 and March 2025.
Apple agrees to $250 million settlement over AI Siri claims
Apple is stepping up to the plate with a $250 million settlement after facing accusations of misleading customers about Siri's artificial intelligence functionalities. The lawsuit posited that millions of iPhone owners were unaware of the limitations of the advertised features.
- Go To Page 1
Apple WWDC 2026 announced for June 8: Finally a smarter Siri on the block?
Apple’s WWDC 2026 will run online from June 8–12, with a special in-person event at Apple Park on June 8. This year, Siri is officially powered by Apple’s new AI engine, Gemini. The conference will feature software updates, AI innovations, developer tools, over 100 video sessions, interactive labs, and one-on-one meetings with Apple engineers. The event kicks off with the Keynote and Platforms State of the Union, streamed globally. Student developers will participate through the Swift Student Challenge, with winners invited to Cupertino.
Apple loses more AI researchers and a Siri executive in latest departure
Apple has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta Platforms and Google DeepMind.
Elon Musk calls AI tie‑up with Apple ‘unreasonable concentration of power for Google’
Apple has chosen Google’s Gemini models and cloud infrastructure to power its future foundation models Under this partnership, Gemini will power Apple Intelligence features, including a more personalised Siri, expected to launch this year as part of iOS 26.4, likely in March or April.
Apple teams up with Google for Siri AI as Gemini powers future Apple AI plans
Apple is working with Google to make its AI smarter using Google’s Gemini models and cloud. This partnership will help Siri and other Apple products get better AI features. Apple delayed its Siri upgrade to 2026 but is excited about new AI experiences. Google’s AI progress and market value growth show the company is leading in AI technology.
Apple and Google join forces: Siri to get a major AI upgrade with Gemini integration
Apple is set to revolutionise Siri with the integration of Google’s Gemini AI model, marking one of the biggest collaborations in tech history. The move could transform the iPhone experience, making Siri smarter, more conversational, and context-aware. Here’s how Apple plans to use Google’s advanced AI to redefine digital assistance and why this partnership could reshape the AI race in 2025.
AI and iPhones likely stars of Apple event
Apple is set to unveil its iPhone 17 lineup on Tuesday, with enhanced artificial intelligence features expected to take center stage. Apple introduced its "Apple Intelligence" AI features late last year, but the features underwhelmed users -- particularly the long-awaited improvements to its Siri voice assistant, which remained disappointingly basic.
Apple’s AI Crossroads: Will Mistral or Perplexity Propel Siri and Apple Back to the Innovation Forefront?
As the AI arms race heats up, Apple stands at a major inflection point: acquire disruptive AI startups Mistral or Perplexity to revamp Siri and its ecosystem, or stick to its tradition of in-house innovation. Internal debates are fierce, stakes are high, and the outcome could not only reset Siri’s fate but also redraw alliances across Silicon Valley, Europe, and the global search landscape.
Apple’s engineering chief opens up on Siri’s AI delay: Promises ‘a much bigger upgrade than envisioned’
Apple CEO Tim Cook addressed concerns about the company's AI progress, emphasizing a focus on impact over speed, similar to past successful product entries. Acknowledging Siri's delayed upgrade, Craig Federighi explained the decision to rebuild it entirely for Apple quality, a move accelerated by reassigning leadership to Mike Rockwell. Apple aims to integrate AI thoughtfully, prioritizing usability and reliability to potentially surpass competitors in the long run.
Apple eyes Mistral and Perplexity: is Siri set to crush Google and Samsung in AI?
Apple is exploring acquisitions of AI startups Mistral and Perplexity to supercharge Siri, aiming to compete directly with Google and Samsung. Could this move finally make Siri smarter and more responsive?
Apple bets big on AI robots and lifelike Siri in bold move to regain its tech mojo
Apple is gearing up for a significant AI comeback, introducing innovative products like a robotic tabletop assistant slated for 2027. This device, resembling an iPad on a motorized arm, aims to personalize smart home interactions. A revamped Siri, codenamed "Linwood," will power these devices, offering enhanced conversational abilities and a visual personality.
Apple unveils software redesign while reeling from AI missteps, tech upheaval and Trump's trade war
Apple highlighted plans for more AI tools designed to simplify people's lives and make its products even more intuitive. It also provided an early glimpse at the biggest redesign of its iPhone software in a decade. In doing so, Apple executives refrained from issuing bold promises of breakthroughs that punctuated recent conferences, prompting CFRA analyst Angelo Zino to deride the event as a “dud” in a research note.
Apple heads into annual showcase reeling from AI missteps, tech upheaval and Trump's trade war
As Apple heads into this year's showcase, the company faces nagging questions about whether the nearly 50-year-old company has lost some of the mystique and innovative drive that turned it into a tech trendsetter. Instead of making a big splash as it did with the Vision Pro headset, Apple this year is expected to focus on an overhaul of its software.
What's wrong with Apple?
Apple had hoped to revive its fortunes over the past year with a virtual reality headset, the Vision Pro, and an artificial intelligence system called Apple Intelligence. Sales of the headset have been a disappointment, however, and the signature features of the AI system have been postponed because it didn't work as well as the company had expected.
'Something is rotten': Apple's AI strategy faces doubts
The technology, to be released as part of the Apple Intelligence suite of iPhone software, was to catapult the much-derided voice assistant's capabilities beyond just giving the weather or setting a timer. Investors hoped the upgrade would launch the iPhone on a much-needed super-cycle, in which a new feature on the smartphone proves so tantalising that users rush to snap up the latest and most expensive models.
iPhone 16 and iPhone 16 Plus features: A18 chip, new Action button, 48MP fusion camera. Check latest specs
iPhone 16 Features: Apple's recent "It's Glowtime" event in Cupertino introduced the iPhone 16, featuring the new Apple Intelligence AI. CEO Tim Cook highlighted its significance, stating it marks a new era for iPhones. The event underscored Apple's commitment to generative AI, promising a more intuitive digital assistant for users.
Apple iPhone 16 launch live streaming: Date and time, know when and where to watch Glowtime event online
Apple Glowtime Event, iPhone 16 Launch Live Streaming : Apple is set to unveil its iPhone 16 models today, featuring generative AI capabilities, at the 'Glowtime' event in Cupertino. The new models will include 'Apple Intelligence' and an upgraded Siri. Custom AI-powered chips are also expected. Additionally, updates to the Apple Watch lineup may be announced.
iPhone 16 launch: When and where to watch Apple September event. Check details
Apple's highly anticipated 'Glowtime' event is set for today, September 9, 2024, at 1 p.m. ET. The event will feature the launch of the iPhone 16 series, including the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max, with upgrades like larger displays, enhanced camera features, and Apple Intelligence integration. Apple is also expected to introduce new Apple Watch models, including the Apple Watch Series 10 and Ultra 3.
Apple iPhone 16 to get AI-powered features like real-time language translation, document summarisation with iOS 18
While details are still under wraps, experts believe Apple is stepping up its game against competitors like Google and Samsung.
Google's Bard gets talking, reveals one trait that ChatGPT & Siri lack; suggests critical changes to Microsoft-backed AI chatbot
Since Bard is Google’s answer to Microsoft-backed ChatGPT, we asked the AI chatbot some important questions. Take a look:
Buy Apple HomePod (2023) for Rs 32,900 & get six months of free Apple Music with over 100 mn songs
The new HomePad comes packed with Apple's latest innovations and Siri intelligence.
Nuance Communications acquires Noida-based mCarbon Tech for $36 million
The deal is the latest example of consolidation taking place in the Indian startup ecosystem, which is expected to see an increasing number of buyouts over the next 12 months.
Apple's new products & the 'inspiration' behind them
Apple says it has 'reinvented' productivity with a new tablet and accessories, but check out where it has found its biggest ideas this time.
Apple Inc unveils the much awaited iPhone 6S and 6S Plus
There is no word about Indian pricing yet, though the iPhone 6s US pricing starts at $199 for 16GB, $299 for 64 GB and $399 for the 128GB variant on a two year contract.
Load More
