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    SILVER SALES INCREASE

    Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giants

    Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviours.

    Diwali 2026 Gift Ideas: What India Is Actually Buying This Year — From Gourmet Hampers to Smart Gadgets

    In 2026, Diwali gifting trends are shifting towards practical and personalized choices, moving away from the classic sweets. Gifts in demand now include gourmet food, home décor, electronics, and items reflecting personal style. Additionally, many are opting for wellness products and experiential gifts. It’s important to align gifts with the recipient's tastes and budget, as meaningful selections carry more weight than opulent choices.

    14,000+ gold, silver coins delivered per hour: Instamart, Zepto, others record rising orders as Diwali shopping shifts to q-comm

    During the recent Dhanteras and Diwali events, consumers turned to quick-commerce platforms for their festive shopping needs. Significant increases were noted in purchases of gold, silver coins, and traditional items. Quick-commerce platforms reported high demand for kitchen appliances, clothing, and home decor. A marked shift was seen in consumers' willingness to shop during unconventional hours for festive essentials.

    Lower prices add glitter to Dhanteras gold sales

    Fresh impetus to festive buying was seen as gold prices corrected, boosting jewellery sales on Dhanteras. Sales volume increased by 8-10% and value growth reached 18-20% compared to last year. Consumers in both metros and smaller cities showed significant demand for lightweight jewellery, coins, and smaller-ticket purchases. Jewellers reported a surge in footfalls and sales, particularly in traditional and diamond pieces.

    Jewellers report brisk Dhanteras sales as gold price drop lures buyers; volumes seen flat

    Volumes, however, are likely to remain roughly flat from a year earlier because prices are still well above last year's levels, said Rajesh Rokde, chairman of the All India Gem and Jewellery Domestic Council (GJC).

    Dhanteras gold rush stretches quick commerce delivery fleets, stores

    Heavy demand across platforms such as Blinkit, Instamart, and Zepto also led to dark stores in multiple pincodes in Delhi, Mumbai, and Bengaluru temporarily pausing services on Friday due to a paucity of delivery executives.

    The Economic Times
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