PERFUME
Festive online sales hit Rs 1.4 lakh crore, up 17%, but miss forecasts
The season had been expected to hit a record Rs 1.50-1.55 lakh crore in GMV, up 25-29% from last year. GMV is total value of goods sold by marketplaces before discounts and returns. The festive sale period started on October 8 with the flagship events of Amazon and Flipkart followed by multiple micro-events until Diwali, which fell on November 8.
Quick commerce delivers huge festive triumph for D2C brands
Beauty brand Pilgrim and healthy snacks brand Open Secret both doubled their sales year-on-year (YoY) during the festive period, driven by purchases on quick-commerce platforms.
Scene box office collection Day 3: Suriya scores a Diwali blockbuster as film crosses Rs 100 crore mark worldwide
Suriya's new film Scene has made a remarkable debut at the box office, surpassing Rs 100 crore within just three days. With rave reviews and impressive earnings both in India and abroad, the film has struck a chord with audiences. In a heartfelt note on social media, Suriya thanked his fans for their unwavering support.
Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giants
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviours.
Diwali 2026 Gift Ideas: What India Is Actually Buying This Year — From Gourmet Hampers to Smart Gadgets
In 2026, Diwali gifting trends are shifting towards practical and personalized choices, moving away from the classic sweets. Gifts in demand now include gourmet food, home décor, electronics, and items reflecting personal style. Additionally, many are opting for wellness products and experiential gifts. It’s important to align gifts with the recipient's tastes and budget, as meaningful selections carry more weight than opulent choices.
14,000+ gold, silver coins delivered per hour: Instamart, Zepto, others record rising orders as Diwali shopping shifts to q-comm
During the recent Dhanteras and Diwali events, consumers turned to quick-commerce platforms for their festive shopping needs. Significant increases were noted in purchases of gold, silver coins, and traditional items. Quick-commerce platforms reported high demand for kitchen appliances, clothing, and home decor. A marked shift was seen in consumers' willingness to shop during unconventional hours for festive essentials.
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IPO-bound BRND.ME’s Villain enters new category to tap a multi-billion fragrance market
BRND.ME is diversifying its Villain fragrance brand into the unisex market. The release of two new Eau de Parfums, named Muse and V-Code, marks a significant milestone in meeting the preferences of the younger Gen Z audience that favors inclusive scents. Supported by strong distribution and a powerful online presence, this expansion signifies BRND.ME's ambitious plans for an IPO and further global reach.
ETtech Explainer: How House of Nykaa is emerging as a growth and margin driver
On Wednesday, Nykaa announced plans to acquire an 82% stake in Simply Nam for up to Rs 33 crore, bringing the brand into its House of Nykaa portfolio as it looks to tap into consumer segments beyond its core marketplace business.
Cristiano Ronaldo Retirement: A look at football legend's immense wealth, sponsorships and net worth
Cristiano Ronaldo has announced that the soccer player is retiring from international football on Thursday. The 41-year-old forward told in a video message on social media that he is retiring from wearing the number 7 jersey for his country Portugal. The footballer has a rags to the riches story. He came from poverty in Madeira and now has an impressive fortune of $1.4 billion.
Massive fire breaks out at a factory in Ghaziabad; six fire tenders douse blaze; no casualties reported
A massive fire broke out in a factory located in the Tronica City Industrial Area of Ghaziabad. Firefighters took nearly three and a half hours to control the blaze. The fire began on the first floor, which was used for packaging operations. Fortunately, there were no reported injuries or casualties during the incident. The cause of the fire remains under investigation as firefighters ensured the flames did not spread further.
Micro occasions fuel demand surge across quick commerce, beauty services
On Myntra Now, overall orders rose about 70% on October 29 compared to regular days. “We saw intent for Karva Chauth starting from October 28, with demand spanning ethnic wear, beauty, and accessories,” said a Myntra spokesperson, adding that in the two days leading up to the festival, demand for kurtas, kurta sets and sarees rose 2.5 times, while red lipsticks saw a 2.1x increase across Delhi-NCR, Lucknow, Jaipur, Pune, Bengaluru, and Mumbai.
Gen Z rewrites festive gifting with AI-assisted picks, artisanal hampers and self-gifting
Gen Zers are embracing self-gifting while shopping for family and friends. Personalised gifts reflecting interests and lifestyles are becoming the norm during festivals. There is an increasing focus on supporting small businesses and understanding product provenance.
Samntha Ruth Prabhu reflects on the success of her Rs 120 crore perfume brand: ‘Success hasn’t taught me much…’
Samantha Ruth Prabhu, whose perfume brand earned over Rs 120 crore, recently shared how suffering from an immune condition caused her to be more aware of the products she used and how it led her to alternative sources of perfume.
Godrej Consumer bets on new categories amid commodity inflation
Godrej Consumer Products is entering new categories such as stain removers and premium hair color. The company has introduced Godrej Zap and Hair Lab as part of this expansion. It reported significant sales growth in existing categories, particularly in home care and personal care. Rising commodity prices have led to necessary price increases across the portfolio.
Godrej Consumer Q2 Results: Profit rises 14% YoY to Rs 523 crore, revenue jumps 19%; co declares Rs 5/share dividend
Godrej Consumer Products posted 13.8% profit growth to ₹522.92 crore and 19% revenue growth to ₹4,413.09 crore in Q2 FY27. Strong international performance, expanding home care brands and a ₹5 interim dividend supported its outlook for sustained growth.
Gold purity test ahead of Dhanteras and Diwali: 5 tips to spot whether gold Jewellery you bought is worth it
With the festive season nearing, it’s the perfect time for many to buy gold jewellery. However, ensuring the gold’s purity is crucial before investing. Methods like looking for a BIS hallmark and a unique HUID number are essential. Home tests such as the ceramic streak test and vinegar test can lend extra credibility, but nothing beats professional testing for confirming gold purity.
Karwa Chauth gift ideas for wife: Want to make her feel special? Check 12 thoughtful presents that go beyond flowers and chocolates
Karwa Chauth Gift Ideas: Looking for the perfect Karwa Chauth gift for your wife? From personalised jewellery and skincare hampers to romantic dinners, thoughtful keepsakes and weekend getaways, there are plenty of ways to make the occasion special. Whether you prefer a meaningful handmade present or a practical gift she can use every day, these unique Karwa Chauth gift ideas can help you choose something she will cherish.
Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categories
Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from non-metro markets rose 74% during the festival period. Additionally, visits increased by 25% compared with the last edition of the event. The festival significantly boosted sales for many sellers on the platform, with one in four sellers doubling their sales.
IKEA sells Indian steel thali for Rs 760; Harsh Goenka jokes next they will call belan a ‘aerodynamic dough-flattening wand’ and price it at Rs 4,500
From Kolhapuri chappals and dupattas to stainless-steel plates, Harsh Goenka has taken a satirical swipe at the trend of presenting familiar Indian essentials as premium lifestyle products. The latest discussion began after US influencer Amanda Monsen showcased IKEA plates as “chic chrome plates”, with the products reportedly priced at around Rs 760 each.
Mobile phones, Apple AirPods ordered online were stolen, sold on road without bills; delivery agent arrested with goods worth Rs 4.6 lakh
A 26-year-old Flipkart delivery agent in Gujarat was arrested after Bhavnagar police recovered goods worth Rs 4.60 lakh, including 13 mobile phones, Apple AirPods, watches and perfumes. Police allege he stole customer parcels in Surat around 15 days earlier and was caught selling the products without bills.
Twilit scents of the seasons: Shiuli & chhatim are as evocative of autumn as mogra is of summer
As autumn arrives in Kolkata, evenings become fragrant with scents from various flowers and trees. The shiuli and chhatim trees symbolize the arrival of Maa Durga's festival, which holds significant cultural importance. Historical references highlight the association of certain scents with the changing seasons and cultural rituals in India. Gardens filled with night-blooming flowers have traditionally delighted senses, captivating both royalty and commoners.
'₹2.5 lakh shoes, suits worth lakhs': BJP slams Punjab CM Bhagwant Mann
BJP spokesman Pradeep Bhandari said, "Bhagwant Mann had gone to Paris for a vacation. He brought with him shoes worth ₹2.5 lakh, suits worth lakhs of rupees for his wife and expensive perfumes without declaring them to Customs."
Karwa Chauth Gift Ideas 2026: 25 Gifts for Wife, Husband and In-Laws Under ₹1,000 to ₹10,000
Karwa Chauth Gift Ideas 2026: Looking for a thoughtful Karwa Chauth gift for your wife, husband or in-laws? From jewellery, perfumes and watches to personalised keepsakes, festive hampers and dining experiences, there are plenty of options across budgets. Whether you want a small token of affection under ₹1,000 or a special present worth up to ₹10,000, here are 25 Karwa Chauth gift ideas for different relationships, preferences and budgets.
Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain ground
Gen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’s Beauty report, which covers consumption trends from August 2025 to August 2026.
UAE VAT changes to increase costs and compliance burden for Indian businesses
While the rules apply to all businesses operating in the UAE, Indian companies account for about 20-25% of total businesses, with over 265,000 operating as of June 2025, making the changes particularly relevant for them. "Indian-owned businesses in construction, hospitality, manufacturing, logistics, and retail sectors could face a greater impact because of their substantial expenditure on employee accommodation, transport, connectivity and workforce-related services," international tax advocate Priyanshi Chokshi said.
Employee says micromanaging boss won't allow coffee at work, keeps changing office clock
An employee’s account of a manager repeatedly changing workplace rules has triggered debate over professional boundaries and excessive supervision. Along with restricting coffee consumption, the boss allegedly keeps resetting the office clock three minutes ahead. Online commenters have urged the worker to document the incidents, stand up to unreasonable demands and explore other employment options.
Iranian fishermen searching for fish find floating iPhones, luxury perfumes in Hormuz
A cargo vessel’s sinking in the Strait of Hormuz has left questions over maritime safety after Iranian fishermen recovered goods from the surrounding waters. All 21 crew members of the GFS Pride escaped, but competing explanations for the incident, including a mine or a possible missile or drone strike, remain unconfirmed.
Maison D’Arome wants India to say oui to luxury perfumes without the heavy price tag
Maison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances are crafted with high-quality ingredients. The Indian perfume market is projected to experience significant growth driven by urbanization and rising incomes. Maison D'Arome plans to expand its portfolio and enhance its presence through retail partnerships. The company's founder emphasizes that luxury should be accessible without compromising quality or experience.
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