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How intelligent commerce is shaping the next frontier of merchant payments
For a decade, the task in India’s merchant payments was to get every shop and website to accept digital money. The value, leaders argued, at GFF 2026, is now moving to identity, risk, credit and growth, and to preparing the checkout for AI agents that may soon shop on consumers’ behalf.
Open digital infra has critical role to play in accelerating digitalisation of retail sector: DPIIT Secretary
ONDC (Open Network for Digital Commerce) DigiDukaan addresses procurement by digitising kiranas as buyers. Through a single digital interface, retailers can discover and order products across multiple brands, distributors and wholesalers, with greater visibility into pricing, trade schemes and product availability.
Women entrepreneurs can power Asia’s digital trade boom
Women entrepreneurs across Asia are increasingly turning to digital trade, enabling them to reach markets far beyond their local confines. This transition allows them to bypass traditional mobility challenges and limited funding opportunities. A variety of initiatives are in place to bolster women-led enterprises through training and improved financial access.
Apple Pay’s India launch shows how RBI’s outcome-based regulation lets technology evolve
Apple Pay was launched in India after significant regulatory developments by the Reserve Bank of India. This new payment option allows users to pay securely without needing an OTP, which can facilitate fraud. The RBI has shifted towards regulating outcomes rather than prescribing specific technologies for digital payments. While Apple Pay currently does not support RuPay or UPI, it shows how regulation can foster innovation.
Be agent provocateur: India's internet needs an AI makeover
As India's digital ecosystem experiences rapid transformation, it is imperative to enhance support for the growing presence of AI agents in business and services. By tackling the obstacles within the navigational framework, costs for these agents can be significantly lowered. Revamping e-commerce catalogs and improving data availability will optimize purchase processes.
Why the next AI race is about outcomes: Experts Weigh in on the future of AI
Businesses are adjusting their artificial intelligence strategies to prioritize measurable impacts and self-sufficient decision-making. The rise of agentic AI demands innovative pricing frameworks tied to delivered value and achieved results. Causal AI enhances understanding of the factors influencing outcomes and alternative pathways. Emphasizing decentralized AI innovation and interoperability is key to wider industry acceptance, while trust, privacy, and human oversight remain paramount as AI gains independence.
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When engineering productivity becomes a business priority: What the Atlassian-ET conversation reveals
As enterprises rethink technology, engineering productivity is moving beyond the technology function and into wider business strategy. Atlassian’s engagement with ET shows how focused industry conversations can bring technology leaders together around questions of AI, workflows, service management and the future of enterprise work.
Taking cue from India, Indonesia adopts Open Digital Network
Indonesia has launched its own digital commerce network, the Indonesia Open Network or ION. This initiative draws inspiration from India's successful Open Network for Digital Commerce or ONDC. ION aims to significantly reduce transaction fees for businesses. This move is expected to foster more inclusive digital commerce across the Indonesian archipelago.
ONDC retail order numbers decline as financial incentives fade
ONDC initially provided financial incentives to onboard sellers, drive transactions, and fund customer discounts and offers. However, it has been gradually reducing this assistance over the past few months, with the monthly incentive cap dropping from Rs 3 crore in July to around Rs 30 lakh now.
Zupee partners with ONDC to expand online gaming user base
"We are delighted to partner with ONDC and be listed on the platform. This collaboration strengthens our efforts to bring the joy of playing culturally relevant Indian games, responsibly, to a larger audience," said Dilsher Singh Malhi, founder and CEO of Zupee.
Spiritual services provider Vama joins ONDC
Vama.app has 400,000 monthly users and expects to double this with ONDC. Wavemaker Partners-backed Vama.app, which is onboarding ONDC as both a buyer and seller platform, plans to broaden its reach by offering its services to a wider audience through the network.
Magicpin to invest Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC
Magicpin committed Rs 100 crore to onboard 1 lakh restaurants and cloud kitchens on ONDC, offering zero commission and free home delivery. This investment seeks to boost online food delivery adoption and benefit ONDC and customers alike.
ONDC’s first buyer side logistics app to fix a big gripe
MP2 Innovations, led by Mahesh Herle, enhances ONDC by providing a seamless logistics solution for ecommerce players, aiming to address operational challenges and improve delivery experience. Integration with major ecommerce platforms is crucial for ONDC's growth.
Government launches pilot in Himachal Pradesh to onboard fair price shops on ONDC
The Department of Food and Public Distribution under the commerce ministry has launched the pilot on ONDC in Himachal Pradesh. The ONDC pilot enables consumers in remote locations to access groceries and other essential products through the platform, while also helping fair price shops to increase their utilisation and revenue from market goods
Meta announces partnership with ONDC to support small businesses in India
ONDC will help the businesses become seller apps and onboard onto their network.
ONDC partners with Proxtera as first international buyer app for overseas B2B exports
Proxtera is a meta-hub that connects B2B platforms and SMEs for trade and financing. It is part of the Business sans Borders (BsB) initiative of the Monetary Authority of Singapore (MAS) and the Infocomm Media Development Authority (IMDA).
HSBC India launches 'ONDC in a box'
HSBC India has launched 'ONDC in a Box', making it the first foreign bank in India to offer an ONDC-enabled proposition. The Open Network for Digital Commerce (ONDC) enables buyers and sellers to transact on an open, interoperable network without needing to be on the same platform. HSBC India's proposition includes banking services, ONDC modules, and digital payment solutions. The ecosystem partners, Protean eGov Technologies and Shayr Omnichannel, offer front-end applications and multi-channel integration.
Early-stage VC fund Antler India launches ONDC-focused platform for founders with FIDE, Nandan Nilekani
The platform is also offering “pre-team” and “pre-idea” founders the opportunity to work with operators and network participants such as Namma Yatri, Plotch.ai, SellerApp, Magicpin.
Tomatoes to be sold at Rs 70 per kg in Delhi on ONDC
Tomatoes will be sold by the National Cooperative Consumers’ Federation (NCCF) for the next 10-15 days, ONDC managing director and CEO T Koshy said in the national capital on Friday.
ONDC to sell tomato at Rs 70 a kg
Tomato will be sold for next 10-15 days and can be bought through buyer apps - Paytm, MagicPin. The NCCF has become a seller app on the ONDC and will make the tomatoes available at the subsidised rate through it.
IDFC First Bank joins Plotch's ONDC accelerator to offer banking support to companies
Founded by the husband-wife duo and founders of the ecommerce platform Craftsvilla, Manoj, and Monica Gupta, Plotch.ai is an AI-enabled ecommerce SaaS product focusing on the digital transformation of commerce-led businesses.
Shiprocket seller app to facilitate ONDC onboarding, integration for BHARAT's merchants
Shiprocket aims to provide a seamless onboarding and post-support experience to sellers on ONDC.
Control is back in your hands: NRAI advises restaurants on ONDC
The ONDC platform has started by offering prices 30-80% lower to consumers and charging significantly lower commissions from restaurants, compared to established food delivery platforms Swiggy and Zomato. In addition, it provides restaurants access to consumer data which can help them to customise offers and promotions.
ONDC logs slow ecommerce uptake, snags may hit expansion
Electronics, fashion items, smartphones and others are considered broadly the key drivers of online sales across marketplaces. While ONDC, as a network, has scaled to about 20,000 daily orders from around 1,000 in March, 97-98% of the orders have been for hyperlocal deliveries of food and grocery.
New Delhi is planning to take on Ola, Uber with an ONDC twist
The government launched the Open Network for Digital Commerce (ONDC) last year to enable small merchants and local stores across the country to access processes and technologies typically deployed by large e-commerce platforms like Amazon and Walmart. ONDC is in talks with more companies in the sector across several cities to bring them on board over the next few months
Yes Bank partners with SellerApp to facilitate adoption of ONDC
ONDC, led by Koshy, is onboarding partners on both buyer and seller side as it had announced plans to be in 75 cities this month and expand into categories like electronics, fashion and others.
SIDBI, ONDC ink MoU to accelerate e-commerce for small industries
The MoU, signed by Sivasubramanian Ramann, CMD, SIDBI and T Koshy, MD&CEO, ONDC, provides for several collaborative efforts by SIDBI and ONDC in helping MSMEs access open network e-commerce platform proposed by ONDC.
Reliance-backed Dunzo’s B2B logistics arm joins ONDC
Dunzo for Business (D4B) has a fleet of over 75,000 delivery partners, connecting over 20,000 merchants to customers.
Logistics startup Grab.in integrates with government’s ONDC
While Reliance Retail-backed Dunzo is already on the ONDC as one of the logistics partners, Grab's entry marks Reliance's formal entry into the much-hyped network, pitched as a disruptor to break the dominance of ecommerce companies Amazon India and Walmart-owned Flipkart by bringing unorganised retailers online.
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