ONDC MERCHANTS
How intelligent commerce is shaping the next frontier of merchant payments
For a decade, the task in India’s merchant payments was to get every shop and website to accept digital money. The value, leaders argued, at GFF 2026, is now moving to identity, risk, credit and growth, and to preparing the checkout for AI agents that may soon shop on consumers’ behalf.
Women entrepreneurs can power Asia’s digital trade boom
Women entrepreneurs across Asia are increasingly turning to digital trade, enabling them to reach markets far beyond their local confines. This transition allows them to bypass traditional mobility challenges and limited funding opportunities. A variety of initiatives are in place to bolster women-led enterprises through training and improved financial access.
Magicpin to invest Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC
Magicpin committed Rs 100 crore to onboard 1 lakh restaurants and cloud kitchens on ONDC, offering zero commission and free home delivery. This investment seeks to boost online food delivery adoption and benefit ONDC and customers alike.
Expecting 30-40 million monthly transactions by March 2025: ONDC CEO T Koshy
ONDC targets 30-40 million monthly transactions by March 2025, up from 10 million in June and 7 million in March 2024, said CEO T Koshy. At the CII event, the MSME Growth Summit discussed Digital Saksham and MSMEs' economic contributions. ONDC aims to democratize e-commerce, expecting 5-6 lakh merchants by fiscal year's end.
ONDC to add banks, fintechs to take credit services to last mile
The homegrown Open Network for Digital Commerce (ONDC) will soon integrate banks such as HDFC Bank, IDFC First Bank and Karnataka Bank, alongside fintech companies like Fibe, sources told us. This comes as the network began early pilots for credit disbursal through its platform, by partnering with Tata Group superapp Tata Neu and Paisabazaar.
ONDC is bulking up financial services play with consumer-facing apps
Tata Group's super app Tata Neu and credit marketplace Paisabazaar are conducting pilot studies for credit disbursals through the ONDC network, with lenders like DMI Finance and Aditya Birla Finance already integrated.
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$250K funding for ONDC hackathon topper firms
The Build for Bharat initiative was started in New Delhi in December last year in collaboration with the government’s Startup India platform, Google Cloud India, Antler in India, Protean and Paytm. It was organised in more than 50 cities with experts, leaders, venture capitalists and incubators onboard.
PhonePe targets more merchant revenue from payment gateway business
After person-to-person and QR-code-based payments, PhonePe wants a slice of the online commerce market where its rivals are absent currently due to a regulatory embargo
ONDC seller apps seek unique ID for network’s vendors
Seeing the same store being listed multiple times on the buyer app is not a great experience from a user perspective, they say.
Dunzo seller app joins ONDC; aims to onboard 20,000 merchants in 45 days
Dunzo Cofounder Dalvir Suri said since the onboarding on the ONDC, there has been a three-time increase in the number of daily orders for merchants.
Transactions in the ONDC seeing growth across the board
Akshay D’ Souza, Bizom’s Chief of Growth and Insights said that while initially these companies were just testing the waters of ONDC an increase in both the order volume as well as improvements in the service level had been observed recently. This, according to him, has resulted in an increase in the number of both the suppliers and brands that were adopting the service.
Ecommerce platform ONDC may have 200,000 daily transactions by December 31: ICICI Securities report
The Open Network for Digital Commerce (ONDC) is expected to scale up to 200,000 daily transactions by the end of calendar year 2023, said a report from financial services firm ICICI Securities, citing ONDC CEO Thampy Koshy and Senior VP Rahul Handa.
Large companies may corner big share of business on ONDC: Bernstein
Customer acquisition costs will be lower for such apps, and fintech companies can also present direct interventions such as lending to customers to keep them engaged on the platform, the research firm said.
Shiprocket seller app to facilitate ONDC onboarding, integration for BHARAT's merchants
Shiprocket aims to provide a seamless onboarding and post-support experience to sellers on ONDC.
ONDC can’t scale up using discounts: CEO Thampy Koshy
ONDC MD & CEO T Koshy speaks to TOI about the growth strategy, big e-commerce firms joining the network. Excerpts:
ONDC can’t scale up using discounts: CEO T Koshy
ONDC, which has spent a few crores of rupees on discounts, believes the network cannot scale up on doles and they will be discontinued after a few months. ONDC MD & CEO T Koshy speaks to TOI about the growth strategy, big e-commerce firms joining the network.
Indian government's e-commerce network ONDC expands into 236 cities, CEO says
The Indian government's non-profit open e-commerce network, ONDC, has grown to 236 cities while bringing on 36,000 merchants to its platform in the past year. The platform, which enhances the digital commerce process for small business and retail shops in India, is slowly recording an uptick in transactions. ONDC, which was launched to drive competition and startup innovation, aims to raise e-commerce to 25% of India's consumer purchases in the next two years, up from almost 8% currently.
Government working to bring in e-commerce policy, rules under consumer protection act on same page
Secretary of the Department for Promotion of Industry and Internal Trade (DPIIT) Rajesh Kumar Singh said that once the e-commerce policy will be finalised, it will be put up in the public domain for views. "We are holding discussions to harmonise e-commerce policy and e-commerce rules under the consumer protection act...While doing so, we will try to ensure that whether a regulator or some other way...rules that will ensure that the customer is the king," Singh told reporters here.
ONDC logs slow ecommerce uptake, snags may hit expansion
Electronics, fashion items, smartphones and others are considered broadly the key drivers of online sales across marketplaces. While ONDC, as a network, has scaled to about 20,000 daily orders from around 1,000 in March, 97-98% of the orders have been for hyperlocal deliveries of food and grocery.
Magicpin scales up to 10,000 orders per day on ONDC network
Magicpin had in early April announced that it had on-boarded over 25,000 food merchants from its network of local restaurants while making it the largest restaurant aggregator/supplier on ONDC. These merchants are now available on other start up participants such as PayTm and PhonePe’s Pincode, Spice Money, Mystore, Craftsvilla, Meesho etc as well.
A year on, ONDC clocks more than 11,000 retail orders per day
ONDC went beta live in some pin codes of Bengaluru on September 30, and has since expanded across Bengaluru and added Meerut to the beta phase.
RIL, Delhivery and Indiamart: How ONDC may impact these 3 stocks
In the medium term, the impact of ONDC could be negative for Indiamart if ONDC's B2B operations gain traction. It could directly compete with IndiaMart.
SaaS firm Plotch to bring 10,000 small sellers on ONDC
The company has recently facilitated the launch of e-commerce major Meesho and IDFC First bank on the ONDC platform through its full-stack SaaS solution.
ONDC targetting 5,000 transactions a day by March-end from current 200
ONDC is seeing significant adoption, with multiple enterprises coming together. More than 18,000 merchants across product categories of groceries, food and beverages, and home decor are live on ONDC in more than 150 towns and cities.
E-commerce player CoutLoot joins Government’s ONDC platform
ONDC is a freely accessible and inclusive platform that aims to democratize e-commerce. It is not owned or controlled by any single entity. It is also expected to benefit small merchants with more advanced technologies and better business mechanisms.
ONDC charts new strategy as it races against time to meet deadline
ONDC, the government-backed e-commerce platform, has put in place both a horizontal as well as a vertical growth strategy to scale up. Currently, ONDC is live in categories including grocery, food and beverage, and home and décor.
Government will soon roll out ONDC to the public after testing in select cities
These are locations where ONDC has started doing live transactions, albeit with invited users. It is not open to the public yet.
Google is in talks to join govt’s open etail network
At present, Google's talks are “exploratory” and have spanned across different businesses within Google including search and payments, according to one person cited above who said, “there is a definite interest” in engaging with the ecommerce network.
Flipkart, RIL, Amazon may join India’s open ecommerce network ONDC
Logistics providers Ekart, Dunzo sign up on network; PhonePe in final stages of integration
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