ONDC ECOMMERCE
ONDC partners list hits and misses as it wraps up second year of operations
ONDC, two years in, faces mixed reactions: some praise its potential to democratise ecommerce, while others cite slow growth, low orders, and challenges in scaling, particularly outside food and beverage categories, despite government backing and minimal advertising.
ONDC corners 3% order volumes of Swiggy, Zomato: sources
As per sources, ONDC facilitates 60,000 orders per day in the food domain, capturing 3% of the total order volumes managed by Swiggy and Zomato across India individually who receive 20 lakh orders each. Its total order volumes touched around 4 lakh orders in a day which includes mobility bookings as well.
Paytm app launches auto-rickshaw booking feature via ONDC
Paytm introduces auto-rickshaw booking on its app through ONDC and Namma Yatri for users in NCR, Bengaluru, and Chennai. ONDC tab includes food, groceries, and rides. Pai Platforms facilitates the service with significant mobility transactions.
ONDC’s first buyer side logistics app to fix a big gripe
MP2 Innovations, led by Mahesh Herle, enhances ONDC by providing a seamless logistics solution for ecommerce players, aiming to address operational challenges and improve delivery experience. Integration with major ecommerce platforms is crucial for ONDC's growth.
PhonePe’s Pincode exits non-food categories in ecommerce business rejig
PhonePe is restructuring its ONDC strategy by exiting several non-food categories. The Walmart-owned company unveiled its ecommerce venture Pincode on ONDC in 2023 offering grocery, food delivery, medicines, fashion and electronics among other categories on the network.
ONDC completes more than 7.1 million cumulative orders in February since inception a year ago
ONDC crossed 6.75 million cumulative orders in January. The network now has more than 370,000 sellers and service providers, from top brands to farmers and taxi drivers.
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ONDC crosses record 5.5 million transactions in December
Of the 5.5 million transactions made via ONDC in December, 3.4 million (63%) were in the mobility category while two million (37%) were in the retail category.
PhonePe targets more merchant revenue from payment gateway business
After person-to-person and QR-code-based payments, PhonePe wants a slice of the online commerce market where its rivals are absent currently due to a regulatory embargo
Paytm planning deeper push for ONDC, targets 10 million merchants: CEO Vijay Shekhar Sharma
ONDC's chief business officer Shireesh Joshi told ET that the network was recording over 1 lakh transactions regularly per day.
ONDC logs meteoric rise; challenges are climbing fast too
ONDC – one of the biggest bets by New Delhi as far as its array of digital public goods are concerned – was floated with an aim to decentralise ecommerce in the country and bring more small sellers and buyers from across the nation to the digital medium.
Big offline mobile retailers eyeing ONDC storefronts
A pan-India retailer association met top ONDC officials to understand how the platform works, and how they could be a part of it. Discussions are still in the early stages.
Plotch partners with Google Cloud to help ONDC network integration
Called Nodebox, the solution is powered by Google Cloud’s open source solution and bundled with Google Cloud infrastructure.
ONDC launches B2B ecommerce, SignCatch and Rapidor join network
While SignCatch licences its platform-as-a-service (PaaS) solutions to brands, distributors, retailers, Kochi-based Rapidor is a platform that enables B2B trade and transactions in closed loop networks.
Plotch ties up with IDFC First Bank to bring dedicated payment solution to ONDC
Plotch is a leader in ONDC enablement and has built-in technology support for businesses to launch their ecommerce buyer or seller app nodes on ONDC quickly.
Snags hit ecommerce orders on ONDC; IT firms hire more women in FY23
Government-backed Open Network for Digital Commerce (ONDC) is set for rough weather ahead as the platform faces roadblocks while scaling. This and more in ETtech’s Morning Dispatch.
ONDC logs slow ecommerce uptake, snags may hit expansion
Electronics, fashion items, smartphones and others are considered broadly the key drivers of online sales across marketplaces. While ONDC, as a network, has scaled to about 20,000 daily orders from around 1,000 in March, 97-98% of the orders have been for hyperlocal deliveries of food and grocery.
ONDC has potential to dilute market concentration
Platform fees for food delivery using ONDC are being reported at a fifth of those charged by the market leaders. This is a considerable reduction in the cost of intermediation. This also holds out the potential to break the dominance of Swiggy and Zomato, and eventually even that of retail platforms like Amazon and Flipkart.
Exclude ecommerce firms whose main platforms don’t onboard ONDC: Piyush Goyal
The minister also invited big and small retailers to join the network as it would help to create huge opportunities for everyone.
Commerce minister Piyush Goyal invites big, small retailers to join ONDC
ONDC aims to promote an open platform for ecommerce retailers that would help small players expand their business and reduce the dominance of giants in the sector.
PhonePe's ecommerce app Pincode live on ONDC network
The company launched Pincode – a hyperlocal ecommerce platform that enables online commerce between local offline stores and customers in the neighbourhood – in Bengaluru on Tuesday. Pincode will pilot in Bangalore with categories such as grocery, food, pharma, electronics and home decor, a statement from the company said.
For small stores to be big e-league
UPI has, however, exposed the limitations of technology to improve competition. The platform is overwhelmingly dominated by PhonePe and Google Pay despite regulators seeking enhanced competition. ONDC, too, requires supporting regulation to break market silos. By itself, it has the potential to democratise ecommerce. But liabilities need to be apportioned judiciously along the value chain.
SaaS firm Plotch to bring 10,000 small sellers on ONDC
The company has recently facilitated the launch of e-commerce major Meesho and IDFC First bank on the ONDC platform through its full-stack SaaS solution.
Amazon to integrate its last-mile delivery infra with ONDC
Amazon has over 11 lakh sellers with more than 50% from tier 2 cities. The company also plans to digitise one crore small businesses by 2025 and deliver across 100% of serviceable pin codes.
Logistics startup Grab.in integrates with government’s ONDC
While Reliance Retail-backed Dunzo is already on the ONDC as one of the logistics partners, Grab's entry marks Reliance's formal entry into the much-hyped network, pitched as a disruptor to break the dominance of ecommerce companies Amazon India and Walmart-owned Flipkart by bringing unorganised retailers online.
SoftBank, Sequoia, other VCs push ONDC to portfolio firms
The Indian Venture Capital Association (IVCA) also recently held a meeting with the ONDC team to understand how various startups could collaborate on the network.
Govt’s open ecommerce network not as easy to execute as UPI: Jefferies
Equity research firm Jefferies said in a recent report that compared to ONDC, the issues that the digital payments railroad, Unified Payments Interface (UPI), had faced were simpler.
ETtech Explainer | ONDC: India's bid to break ecommerce monopolies
The network, which aims to democratise ecommerce by putting more kiranas and unorganised retailers online, was launched as a test in Bengaluru and four other cities, with plans to expand to 100 locations across the country by August.
Alibaba, Ant Group exit Paytm Mall as company announces pivot to ONDC
This move enables the company to create a long-term sustainable business in partnership with ONDC, which aims to democratize the purchase and sale of goods in the Indian market, driving transparency and digital independence for small businesses in the country.
Flipkart, RIL, Amazon may join India’s open ecommerce network ONDC
Logistics providers Ekart, Dunzo sign up on network; PhonePe in final stages of integration
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