MYNTRA MAUS
Festive ecommerce season off to strong start, Flipkart DAUs hit new high: BofA report
India's 2026 festive ecommerce season has initiated with strong performance from online retail platforms. Flipkart saw a significant increase in daily active users during its Big Billion Days sale. Non-metro shoppers contributed greatly to this demand, accounting for about 60 percent of total activity. Myntra retained its position as the largest fashion platform, experiencing notable increases in user engagement.
Flipkart Internet’s revenue falls 19% YoY to Rs 16,295 crore in FY26
Meanwhile rival Amazon India’s marketplace entity Amazon Seller Services reported a 15% increase in operating revenue to Rs 34,966.8 crore in fiscal 2026. Its net loss stood at Rs 389.9 crore, down 3.4% from Rs 408 crore in FY25.
Flipkart, Amazon look beyond ecommerce as user share slips
Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute delivery platforms. Their combined monthly active user share fell from 67% in 2022 to 53% in August 2026, while quick commerce apps’ share rose to 16%.
Brands latch on to Snapchat lingo with Gen Z in mind
Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to target Gen Z, or people in the age group of 12 to 27 years.
Myntra secures $54 million fund infusion from parent Flipkart
Myntra has been attempting to enhance its portfolio of international brands collections, with premium offerings showing fast growth. This as online fashion in the lower-price segments has lately witnessed a softness in demand.
Flipkart leads ecommerce with 48% share, Meesho fastest growing platform: report
According to the report, Flipkart's user base grew 21% year-on-year (YoY), Meesho accelerated at 32% while Amazon lagged at 13% user growth primarily due to relative premium offerings as compared to peers.
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Indian app economy remains robust in March, RIL apps show strong growth: BoFA
Reliance Industries Limited’s (RIL’s) apps across video streaming, quick delivery grocery and fashion e-commerce showed growth driven by events like the Women’s Premier League (WPL) and sales.
Mensa buys MensXP, iDiva and Hypp from Times Internet for undisclosed sum
Mensa Brands has acquired online lifestyle publications MensXP and iDiva, and influencer marketing management firm Hypp from Times Internet. The terms of the deal were not disclosed.
Shots fired in BharatPe saga; Flipkart goes live
BharatPe’s controller Madhuri Jain, who is also cofounder Ashneer Grover’s wife, has sent a letter to A&M saying she is considering legal action over the leaked report.
Mobile apps’ usage spikes in lockdown
Monthly downloads of video-calling application Zoom, which is also being used by schools to conduct classes, have increased 17 fold from 500,000 in February to over 8.7 million in March. Gaming and entertainment applications are not far behind either.
'We learnt about app metrics from startups we invested in'
Sachin Bansal and Binny Bansal are among the most active investors in startups. They have invested in more than 20 early-stage ventures.
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