MYNTRA
Longer Diwali breaks: companies give employees more time to celebrate
Many companies are providing extended breaks for their employees during Diwali to promote well-being and family connections. Embassy Group is giving its employees a nine-day break, emphasizing a people-first culture. CashKaro is offering six days off to help employees recharge after the busy festive season. Myntra plans to recognize employee contributions with two additional holiday days following its sales period.
Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giants
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviours.
Bata puts its best foot forward on profits as inventory shrinks, distribution expands
Bata India is banking on distribution expansion and tighter inventory management to drive growth, as adjusted profit before tax surged 31.4% year-on-year in Q2 FY27, outpacing revenue growth of 7.5%. The footwear maker has expanded its key retail outlet network 2.6 times and targets 5,000-plus outlets by Q3 FY27.
STT Global’s India biz on the block; micro occasions power qcomm
KKR, Singtel, and the Tatas are preparing to sell STT GDC India, a major data centre platform. This and more in today’s ETtech Top 5.
Micro occasions fuel demand surge across quick commerce, beauty services
On Myntra Now, overall orders rose about 70% on October 29 compared to regular days. “We saw intent for Karva Chauth starting from October 28, with demand spanning ethnic wear, beauty, and accessories,” said a Myntra spokesperson, adding that in the two days leading up to the festival, demand for kurtas, kurta sets and sarees rose 2.5 times, while red lipsticks saw a 2.1x increase across Delhi-NCR, Lucknow, Jaipur, Pune, Bengaluru, and Mumbai.
byteXL strengthens leadership team to fuel AI and skilling push
byteXL has appointed four senior executives across operations, business, strategy and finance as it prepares to scale its institutional network from 40 to 120 colleges and reach 500,000 students over the next two years. The company is also expanding programmes in AI, GCCs, electric vehicles, semiconductors and precision engineering as it shifts towards a deeper technology focus.
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Why Walmart would rather keep Flipkart private, for now
Over the past few weeks, much has been written about former employees of the online commerce company writing to Walmart's board, asking for liquidity on the stock options they were granted 10 to 15 years ago. On October 1, at least eight former senior executives, among them former Myntra CEO Mukesh Bansal and former chief business officer Ankit Nagori, wrote to Walmart chairman Gregory Penner, other board members and Flipkart Group CEO Kalyan Krishnamurthy, seeking a complete exit for all former employees holding vested options.
Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categories
Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from non-metro markets rose 74% during the festival period. Additionally, visits increased by 25% compared with the last edition of the event. The festival significantly boosted sales for many sellers on the platform, with one in four sellers doubling their sales.
Exclusive: Unacademy founders Gaurav Munjal, Roman Saini plan Rs 700 crore AI, deeptech fund
The fund, named Longshot Capital, has secured commitments of about Rs 300 crore and is targeting its first close in January 2027, following which it plans to begin investing, the people said. Fundraising discussions are continuing, and the size and timing of the first close could change.
7 discount, cashback credit cards for online festive shopping in 2026: One of them is lifetime free
Most of us will engage in festive shopping, making credit cards an appealing choice for discounts and cashback offers. But before choosing a card, analyse fees, rewards, and conditions on cashback. Check these 7 credit cards that are offering up to 10% cashback on online shopping, among other offers. These cards also have a low joining fee and one of them is lifetime free.
Reel deal: The next big thing in online shopping is playing on your screen
E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide a new shopping experience, combining entertainment with direct purchasing options. Consumers in tier 2 cities are particularly benefiting from this innovative approach to shopping. Companies like Amazon, Flipkart, and Myntra are adopting these technologies to boost sales. This shift may result in a significant increase in online shoppers in the coming years.
Flipkart elevates Renuka Singaram as SVP as focus shifts to quick commerce
Established in 2007, the Flipkart Group includes Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers.
Inditex's Bershka turns profitable in first full year in India as Zara growth stalls
Inditex's Bershka turned profitable in its first full financial year in India, reporting Rs 2.92 crore in net profit on revenue of Rs 80.34 crore in FY26. Its direct-subsidiary model contrasts with Zara's Tata Group joint venture, whose revenue and profit declined as competition intensified in India's apparel market.
Festive ecommerce season off to strong start, Flipkart DAUs hit new high: BofA report
India's 2026 festive ecommerce season has initiated with strong performance from online retail platforms. Flipkart saw a significant increase in daily active users during its Big Billion Days sale. Non-metro shoppers contributed greatly to this demand, accounting for about 60 percent of total activity. Myntra retained its position as the largest fashion platform, experiencing notable increases in user engagement.
Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain ground
Gen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’s Beauty report, which covers consumption trends from August 2025 to August 2026.
Forget IPO, cash us out: Flipkart alumni press Walmart again
Former executives asked Flipkart parent Walmart to delink their liquidity from the Bengaluru-based ecommerce company’s proposed initial public offering, according to people aware of the development. They raised the demand in a fresh email sent earlier this week to the US retail major’s board, the people said.
Flipkart ex-staff push for Esop buyout; Wipro, Tech Mahindra’s Q2 report
Happy Friday! Former Flipkart employees are asking Walmart to cash out their vested stock options. This and more in today’s ETtech Morning Dispatch.
Myntra swings to net loss of Rs 579 crore in FY26, revenue drops 13%
Myntra was the only profitable unit within the Flipkart group in FY25. The company saw a leadership change in 2026, when CEO Nandita Sinha departed after four years at the helm. Sinha was replaced by Sharon Pais, who took over as the head of Myntra in April this year.
Flipkart’s marketplace revenue falls; Wipro Q2 profit takes a hit
Flipkart’s marketplace business sees revenue decline as losses widen. This and more in today’s ETtech Top 5.
Myntra FY26 revenue from operations at Rs 5,242.5 cr; advertising income up 35%
Myntra Designs recorded a revenue of Rs 5,242.5 crore from operations in FY26, even as logistics revenues declined. The advertising sector flourished, generating Rs 1,236.4 crore, thereby positively impacting operational income.
Flipkart Internet’s revenue falls 19% YoY to Rs 16,295 crore in FY26
Meanwhile rival Amazon India’s marketplace entity Amazon Seller Services reported a 15% increase in operating revenue to Rs 34,966.8 crore in fiscal 2026. Its net loss stood at Rs 389.9 crore, down 3.4% from Rs 408 crore in FY25.
Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra Head
Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais says fashion spending is becoming essential for young consumers, while festive average order values rose 10–12%. The platform is gaining traction with direct-to-consumer brands and expanding rapid delivery through M Now and a new store-linked pilot.
Flipkart Internet’s sales surge 18%, losses shrink as the e-commerce giant eyes a public listing
Flipkart Internet achieved an 18% increase in revenue to Rs 1,45,880 crore in FY26. The company's net loss decreased by Rs 178 crore to Rs 8,468 crore during the same period. Gross margins expanded by 23% year-on-year, indicating improved unit economics for the company. Adjusted operating losses reduced by about Rs 1,600 crore, and the operating margin improved by 230 basis points.
Maison D’Arome wants India to say oui to luxury perfumes without the heavy price tag
Maison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances are crafted with high-quality ingredients. The Indian perfume market is projected to experience significant growth driven by urbanization and rising incomes. Maison D'Arome plans to expand its portfolio and enhance its presence through retail partnerships. The company's founder emphasizes that luxury should be accessible without compromising quality or experience.
CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metros
CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and smart shoppers stacking savings helped drive the surge, as fashion and electronics outpaced mobiles.
Pre-owned goods marketplace Circle raises Rs 25 crore led by Nexus Venture Partners
The Bengaluru-based startup will use the funds to expand to other cities, invest in AI-powered pricing, product discovery, and verification, and strengthen its logistics infrastructure.
HDFC Bank offers up to Rs 70,000 savings on credit card purchases during festive season: Offers on Croma, Reliance Digital, Vijay Sales and more
In its annual Festive Treats 2026 campaign, HDFC Bank is rolling out exciting financial product offers that allow customers to save up to Rs 70,000 on their festive shopping. The promotion includes special advantages on Xpress Personal Loans, credit cards, and EASYEMI payments.
Online festive sales start slow as smartphone demand dips; quick commerce extends shopping window
Industry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hikes, the absence of the GST cut-led demand boost seen last year, and a growing share of seasonal spending shifting to quick commerce.
Former Flipkart group employees launch petition seeking inclusion in proposed $2 billion Esop buyback
On October 10, a group of former executives launched a petition aiming to bring together 20,000-30,000 former employees of Flipkart and its group companies, including Myntra, Cleartrip, Shopsy, Super Money and ANS Commerce. The petition calls for their inclusion in the planned $2 billion Esop buyback.
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