MOJ
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin Jain
Nitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervise AI-written code instead of writing it by hand.
GPU bidding norms eased; Lenskart CEO on profitability
Happy Thursday! Govt has lowered entry barriers for GPU bidders, but pricing concerns remain. This and more in today’s ETtech Morning Dispatch.
Lenskart, Nykaa, PhysicsWallah see Q2 profits surge
New-age companies Nykaa, Lenskart, and PhysicsWallah reported strong numbers for the September quarter. This and more in today’s ETtech Top 5.
ShareChat’s FY26 revenue jumps 40% to Rs 1,016 crore on microdrama push; net loss widens
However, its loss before tax widened to Rs 1,978 crore in FY26 from Rs 1,105 crore in the previous year, largely due to higher accounting expenses related to its convertible debt instruments, forex losses and employee stock ownership plans (ESOPs), cofounder and CFO Manohar Singh Charan told ET.
JetSynthesys launches AI-powered creative platform JetKreate
JetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform was revealed at the CII Big Picture Summit 2026 in Mumbai and aims to streamline content creation. JetKreate caters to individual creators, marketers, brands, and agencies by allowing the development of various types of content. The platform offers free credits for new users alongside paid plans for enhanced features.
Moj crosses 500 million downloads, doubles daily user time spent
Moj, owned by Mohalla Tech, has surpassed 500 million downloads on the Google Play Store recently. It ranks fourth in India’s Social Media category, standing out as the only Indian app in the top four. The platform boasts over 1 billion daily video plays, with users spending nearly 300 minutes monthly. Additionally, creators on Moj are earning close to Rs 100 crore annually, demonstrating substantial growth.
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Britain PM Andy Burnham drops Keir Starmer's policy of removing historic right to trial by jury
Bar Council's chair Kirsty Brimelow agreed, saying that giving magistrates greater powers when the backlog in magistrates' courts is increasing could be counterproductive.
As microdrama content explodes, ShareChat says the algorithm could determine what gets seen
Charan said falling production costs and the use of artificial intelligence would lead to more stories being produced at greater speed. As the number of similar stories increases, he said, the algorithm will determine which ones get viewed.
Flipkart launches microdrama on main app to drive platform engagement
The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ and microdrama vertical ‘Drama’. The move is intended to attract users to the platform and boost engagement ahead of the upcoming festive season.
Mohalla Tech partners with Pratilipi’s Double Tap Films to distribute 75+ stories as microdramas
Mohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into microdramas. The content will be distributed across Mohalla Tech’s platforms, targeting growing demand for regional, short-form and episodic entertainment.
From reels to episodes: 80% Indians embrace microdrama as new entertainment habit
Microdrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily watching these short, episodic stories. Social media feeds are the primary source for discovering new microdrama content. This format shows strong brand recall and purchase intent for advertisers. Microdrama offers creators and brands opportunities for deeper audience engagement.
JioCinema partners ShareChat to provide short-form content for Olympics 2024
ShareChat and JioCinema have joined forces to provide exclusive short-form multilingual content centered around the Paris Olympics 2024 from July 26 to August 11. Celebrating the Olympic spirit, the partnership aims to deliver the best moments in regional languages and offer insights from sports legends and commentators. Viacom18, the official media rights owner of the Paris Olympics 2024, praised the collaboration, emphasizing the importance of making digital content accessible to all Indians and enhancing engagement through innovative offerings.
JioCinema to showcase sports content on ShareChat and Moj
The partnership is aimed at helping JioCinema engage more deeply with consumers of regional content by being present on social platforms and blending with their digital consumption habits.
Moj, ShareChat partner with Integral Ad Science for media quality measurement
Homegrown short video and social media platforms Moj and ShareChat on Wednesday said they have partnered with the global media measurement platform Integral Ad Science (IAS) to deploy media quality measurement for the advertisers on its platforms.
Pollution in river stretches: NGT issues notices to MoJS, chief secretaries of all states
The National Green Tribunal (NGT) has sent notices to the chief secretaries of all states and the Union Ministry of Jal Shakti (MoJS) for non-compliance with the tribunal's order on pollution in various river stretches. The tribunal had directed the MoJS to develop a monitoring mechanism for pollution control and river rejuvenation. The states were also instructed to address sewage and effluent treatment gaps. The NGT has requested a report from the authorities on compliance with its order. The matter will be taken up again on December 13.
Shubh faces triple blow! After BoAt & BookMyShow, now Moj removes Canadian-Punjabi singer's music library amid Khalistan row
Short video-sharing platform Moj has removed songs by the Canadian-Punjabi singer from its music library after he shared a distorted map of India on one of his Instagram stories.
ShareChat launches WhatsApp Branded Shares in beta for advertisers
The new feature allows advertisers to append their ad with the content every time a post from ShareChat or Moj is shared on WhatsApp.
Moj enables creators to make video content in Dolby Vision
This move will make Moj the first Indian social media platform to implement Dolby Vision image quality.
ShareChat launches certification programme for marketers, advertisers and brands
The idea behind this free-of-cost, learning programme is to enable brands to leverage ShareChat and Moj’s network of more than 400 million monthly active users (MAUs) to reach millennials, and create campaigns that drive great results, the company said.
Interview | Focus is on profitability, growth at all costs never sustainable: ShareChat CEO
The Bengaluru-based firm, backed by Twitter and Snap Inc, has cut its cash burn down by a third compared to the same time last year, ShareChat founder and CEO Ankush Sachdeva told ET.
Dukaan joins hands with ShareChat, Moj for merchants, creators
Dukaan, ShareChat, Moj will acquire another sales channel to grow their presence beyond SEO and Social Ads.
Indian short-video apps see $19 billion monetisation opportunity by 2030: report
At present, only 1% of the overall digital advertising spends accrue to short video apps, according to the report.
Short Video app Moj to help creators earn Rs 3,500 crore over 3 years
The programme includes grooming through preliminary and advanced genre-based training courses, mentorship, spotlight programs, and in-depth workshops on industry trends.
MX Takatak to merge with ShareChat’s Moj to create India's largest short video platform
The combined short video platform will have over 300M MAUs and 100M strongcreator community. MX Media and its shareholders will become strategic shareholders of ShareChat
Local social media platforms Moj and Roposo join live commerce rush
ShareChat-owned short video platform Moj, which recently tied up with Flipkart to kick off live and video shopping, said it is targeting a gross merchandise value of $1billion in the next three years. It plans to start selling directly to consumers by the second half of 2022.
Flipkart and Moj announce collaboration for video and live commerce
The collaboration will help Flipkart scale video commerce in the country and engage the next 200 million ecommerce customers.
ShareChat’s Moj partners with Snap for Snapchat Camera
The integration allows Moj to leverage Snap’s nine-year investment in the Snapchat Camera, thus enhancing user experience on the homegrown app.
ShareChat closes $40 million in Pre-Series E funding to aid Moj's growth
This current round of funding will be utilised towards driving growth for Moj, the newly launched short video platform, ShareChat said.
ShareChat closes $40 million in Pre-Series E to aid Moj’s growth
This current round of funding will be utilised towards driving growth for Moj, the newly launched short video platform, it added. ShareChat said parts of the fund have been earmarked for doubling down on investments made towards product development, growing its creator ecosystem and establishing partnerships with music labels.
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