MILLENNIAL CONSUMER HABITS
Matcha moment: A Japanese tea brews up a $96 million flavour in India
Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.
Ramya Krishnan looks fit and radiant at 56. One dietary habit followed by Baahubali star can improve sleep, reduce blood sugar and help you look young
Ramya Krishnan looks ageless and at peak fitness at 56. As per reports, the Baahubali star does not rely on surgeries to look beautiful but relies on eating clean and having a protein-heavy diet and intermittent fasting to keep fit and look like a million bucks. She also is fond of yoga, cardio and strength training.
India's festive shopping about to change as robots lend helping hand
This year's festive shopping in India is gearing up for a transformation as AI tools take center stage. With many intending to spend above ₹10,000, buyers are leaning towards premium purchases. Millennials exhibit a stronger affinity for AI recommendations than GenZ shoppers. In addition, Tier 2 city consumers are emerging as an essential demographic with robust budgets, with apparel and footwear forecasted as the top purchases during this festive time.
Jessica Alba turned her Hollywood Hills home “totally green” with salvaged furniture, eco turf, and low-impact materials; the designer later called her the “greenest” celebrity clienty client
Jessica Alba has beautifully remodeled her Hollywood Hills residence, emphasizing sustainability and family values. By integrating reclaimed furniture and vintage pieces, the designer significantly minimized waste. The landscaping now features eco-turf, effectively promoting water conservation. This innovative approach resonates with younger homeowners who prioritize style without compromising environmental responsibility, showcasing that green living and design can thrive together.
The big Gen Z market taking over how India spends, saves and strategises
India's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and investment patterns significantly. This demographic is embracing early credit access and design-led purchases. Their spending power is projected to grow substantially in the coming years. Brands must adapt to evolving consumer behaviors and wider reach.
Apparel, F&B drive 54% of leasing in H1 2025 as millennials and Gen Z shape India’s retail future
India's retail real estate is evolving as Millennials, Gen Z, and Gen Alpha reshape consumption. Experiential categories like F&B and jewellery are gaining leasing share, while traditional segments like apparel decline. Digital influence, personalization, and tech integration are redefining physical stores into experience-driven, customer-centric hubs.
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Majority Indian consumers now prefer preservative-free snacks: Farmley
Farmley's Healthy Snacking Report 2025 reveals that 55% of Indian consumers now prioritize preservative-free snacks, with 52% favoring eco-conscious packaging. Snacking habits are evolving due to lifestyle changes, as 45% prefer on-the-go formats. Brand loyalty is diversifying, with quick commerce and influencers driving impulse snacking, particularly among younger generations.
Millennial financing meets Gen Z ways: How India’s young are rewriting the money script
India's millennials and Gen Z are reshaping the financial landscape with distinct approaches. Millennials prioritize stability and long-term planning, while Gen Z embraces risk and digital tools for faster returns. Despite differing strategies, both generations face challenges in balancing aspirations with limited savings, highlighting the need for financial literacy and affordable credit in a rapidly evolving digital economy.
Young, digital, and debt-averse: Gen Z’s new money mantra
Contrary to popular belief, Indian Gen Z is prioritizing financial stability. The ET Snapchat Gen Z Index reveals that young Indians are saving early, investing cautiously, and focusing on long-term security. They favor traditional instruments like FDs and savings accounts, showing a preference for planned spending on gadgets, education, and investments funded primarily through personal savings.
Online Streaming: New rejuvenation drug for tablets
Driven by increased demand for streaming entertainment, tablet sales rebounded in 2024 after a decline in 2023. Consumers are increasingly using tablets for OTT content, leading manufacturers to focus on larger screens and better audio. This renewed consumer interest has also spurred competition among brands.
Sustainable food: Indians are outpacing the developed world in adopting healthy eating habits, says a new report
The study, which surveyed over 7,000 participants from five key countries, aims to identify the key drivers of change and the barriers to adopting sustainable eating habits.
India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this season
Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in consumer spending. The "swipe-up" generation, born between 1996 and 2010, represents about 20% of the global Gen Z population and 27% of India’s. They are projected to spend an average of ₹23,000, contributing to a 47% increase in overall consumer spending during the festive period.
Digital lending in India witnesses big transformation, thanks to two specific borrower groups
According to Redseer Strategy Consultants, digital lending is projected to account for 5% of all retail loans by FY28, up from 1.8% in FY22 and approximately 2.5% in FY24. This growth is expected to follow a compounded annual growth rate of 40%.
Indians are saving up to 20% on all lifestyle spends, travel among top categories: Report
A report by Multipl reveals that Indians are saving up to 20% on lifestyle spending, with travel being the preferred category for spendvesting enthusiasts. Spendvesting combines investing and spending principles, allowing consumers to align their lifestyle goals with investing strategies. The report notes that 50% of Indian spendvestors are aged 26-34, indicating resonance with millennials and Gen Z.
Catch ’em young! Can brands and boardrooms get it right for India’s largest consumer set, the Gen Z?
Infosys co-founder Narayana Murthy stirred controversy by suggesting that India's youth work 70 hours a week. Gen Z, India's largest demographic, is asserting its influence across industries. Nestlé India, Amazon, and Myntra tailor offerings to Gen Z preferences. This generation, aged 15-26, fuels fast fashion, lifestyle, and beverage growth. Challenges include the need for quick trend adoption, individualistic preferences, and limited disposable incomes.
Gen Z all set to cause major disruptions in India's breakfast market dynamics
Gen Z is 'snackifying' breakfast, by "either replacing the meal with a snack or having it as an accompaniment." Also, the frequency of consumption among this age group is the highest among all generations.
Betting on consumption? Do you need to look beyond Britannia, HUL, Nestle? Sandip Sabharwal answers
“The food business is where in India the growth potential is still very huge. Now there will be some high penetration in some of the old categories, but the new categories keep on coming up. The food habits change and such companies can utilise those opportunities to actually grow further
Ex-Flipkart executive joins Woovly as head of content
Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.
WGC, GJEPC join hands to promote gold jewellery to millennials, Gen Z
Under the terms of the agreement, both partners will jointly fund a multi-media marketing campaign that would aim to increase awareness, relevance and adoption of gold jewellery amongst Indian consumers.
BooHoo! How millennials fall into the wage gap trap
Brands sell clothing at price points that are set by the market i.e. by the consumers. These consumers have no idea where and how their clothing is made- in the UK or in some far way country or by worker abuse.
Millennials borrowed most for medical expenses, consumer durables in 2019: Report
The report analysed the data of over four lakh loan applications. The loan applications received outline multiple data points and key insights showcasing typical consumption patterns, buying behaviour and borrowing habits of millennials across India.
How beer has swung from super-strong to zilch - in alcohol content
One reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.
Ride of the wealthy: Rich Indians prefer Bombardier jets; Audi & BMW cars favourite
Almost half of the wealthy like to renew their luxury car every 3-4 years.
Why 55+ generation should be a lucrative market for brands
Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!
If you want to make money in stocks, make friends with the millennials
India is home to some 45 crore millennials, a good 35 per cent of its entire population.
Dabur bets big on digital revolution;to target young consumers
Dabur India is strengthening online presence through partnership with large e-retailers and its own portals.
Millennials to be instrumental in India’s growth story: Morgan Stanley
From an equity market perspective, their spending habits may augur well for telecom and consumer finance sectors.
Generation shift: As sharing becomes passe, brands now encouraging solo consumption
Fragmenting families and changing consumer habits have prompted the market to tweak strategies to suit these individual consumers.
How Gen Y's spending patterns differ from previous generations
Is this generation, in its zeal to live life to the fullest, throwing caution to the wind? Can overspending and not planning for the future prove to be its undoing?
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