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Deep use cases vault India to ChatGPT’s top global market: OpenAI's India MD
During a visit to India last year, the ChatGPT maker’s cofounder Sam Altman said that India was the fastest growing market for the frontier lab and was already the second largest in terms of users globally. Market estimates had earlier put the India user base at 100 million.
Wall Street tech rout deepens on doubts over AI spending
Major US tech stocks have taken a hit as investors react to underwhelming earnings and worries about AI spending. Giants like Microsoft, Amazon, and Alphabet revealed hefty investments in AI systems along with rising debt. Intel's troubles intensified with a disappointing revenue outlook, driven by costly components and fierce rivalry.
Why did Alphabet stock crash 10% as Microsoft shares rose nearly 4%? Google parent may face its worst post-earnings drop ever as search ads slow and cash flow turns negative
Alphabet (GOOGL) stock falls 10% after Q3 earnings: Alphabet, Google’s parent, saw its shares drop over 10% in US premarket trade on Thursday after weak September quarter results. Search ad revenue grew 12%, slower than 17% last quarter, and free cash flow turned negative at $9.07 billion. Microsoft shares rose nearly 4%. Morningstar raised its fair value estimate for Alphabet to $450 and calls the stock attractively priced.
Big Tech earnings: Microsoft, Google see cloud revenues surge
Microsoft's total revenues hit $92.3 billion against expectations of $90.6 billion, with profits of more than $36.6 billion versus the $35.1 billion analysts had forecast, according to FactSet.
Global Market Today: Asian shares fall as Alphabet earnings miss drags Wall St futures lower
Asian markets faced a downturn following a mix of earnings results, stirring concerns as investors await Amazon and Intel's performance. Alphabet saw its stock plunge due to weak cash flows, while Microsoft benefited from stronger-than-anticipated earnings. Despite Samsung Electronics achieving impressive operating profit growth linked to AI chip demand, its shares also slipped.
Big Tech earnings a test of the AI boom amid market turmoil
Investors are pressing for evidence that the AI boom can deliver swift returns to justify its enormous price tag. Rising bond yields at AI cloud providers such as CoreWeave and record costs to insure Meta Platform's debt have amplified concerns about how the massive AI infrastructure buildout is being funded, particularly as higher US interest rates loom.
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AI companies turn to religion for moral guidance, but experts warn of oversimplification
As technology companies focus on developing powerful artificial intelligence, they are increasingly seeking religious guidance. Executives are collaborating with philosophers and faith leaders to navigate ethical challenges. Many warn that simplifying religion into rules may ignore its cultural complexities. Scholars express concern that this approach could distort certain traditions while favoring others. The ongoing dialogue raises important questions about how AI should reflect diverse moral viewpoints.

Xbox Cloud Playtime launched: What is it, pricing, and everything else you need to know
Microsoft has unveiled a groundbreaking service called Xbox Cloud Playtime, enabling gamers to stream titles without needing a Game Pass subscription. Currently in preview for Xbox Insiders, it is set for a broader release in November. Players can buy cloud playtime in several hour increments, allowing them to stream eligible games on compatible devices. Due to increasing costs, restrictions have been placed on cloud gaming for Game Pass users.

Five hours a week of posting earned more than her 9-to-5: Meet Sundas Khalid of Seattle, she posted career wins on Instagram while at Amazon. In 2024 the side hustle earned $302,000
Sundas Khalid spent years building her career in Big Tech, moving from a $77,000 starting salary at Amazon to earning $292,000 a year at Google. Then her side business began bringing in even more money than her full-time job. In 2024, Khalid generated $302,000 in revenue through content creation, according to Business Insider. She spent around four to five hours a week on the business while continuing to work a 40-hour week at Google.

Norway fines Microsoft's Xandr $9.6 million over Grindr data sharing
Xandr relayed data revealing the sexual orientation of users of Grindr, a dating app for LGBTQIA+ people, to companies in automated ad auctions from July 2018 to April 2020.

Lessons from Chinese AI Firms on Owning Customers’ Habits
As U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pursuing a fundamentally different strategy: embedding AI into users’ everyday habits. The authors argue that this “habit moat” approach may prove more durable than competing on raw capability alone. Whereas Western firms position AI as a destination consumers consciously visit, companies like Alibaba integrate AI into existing routines such as shopping, payments, food delivery, and travel booking, reducing friction until using AI becomes automatic behavior. Once AI capabilities become “good enough,” marginal technical improvements matter less than becoming the default path through recurring customer tasks. The authors outline four strategic imperatives for Western leaders: focus on behavioral cues rather than feature gaps, subsidize customer behavior instead of subscriptions, embed AI invisibly into existing workflows, and optimize for repeat usage rather than first-time adoption. The central warning is stark: AI may not replace employees first—it may instead capture the critical customer moments businesses currently own.

IT firms cut H-1B reliance; Anthropic flags AI risks in IPO filing
Top Indian IT firms have sharply cut H-1B visa filings as rules tighten. This and more in today’s ETtech Top 5.

As the coding boom fades, computer science grads focus on AI skills in choppy job market
The elevated jobless rate in the field - at around 7.1% for recent computer science and computer engineering graduates, according to an Associated Press analysis - reflects in part the huge numbers of students who enrolled during the coding boom.

What’s behind Disney’s appointment of its first company-wise CTO Karandeep Anand?
Anand comes from Character.AI, generative AI startup Disney accused of copyright infringement in September 2025.

As Sydney Sweeney sports ad faces massive backlash, Allyson Felix’s Nike split and how she launched her own shoe brand Saysh resurface. Check details
American actor Sydney Sweeney is facing intense backlash for featuring naked but covering parts of her body with various pieces of sporting equipment for a viral commercial for Novig. Amid this, the story of track athelete Allyson Felix's departure with Nike in 2019 and how she went on to create her own footwear brand Saysh is making waves online.
NPCI unveils UPI MDR; Meta's new child safety measures
The NPCI has finalised the long-awaited MDR framework for UPI transactions, paving the way for changes to the payments ecosystem. This and more in today’s ETtech Top 5.

After 18 years at helm, Shantanu Narayen passes reins to Anil Chakravarthy
Chakravarthy had been president of Adobe’s customer experience orchestration business and worldwide field operations, having joined the company in January 2020 from global enterprise cloud data management firm Informatica. Meanwhile, Narayen will transition to executive chairperson in December, the company said in a statement.

Advertising giant WPP set to axe 1,000 more jobs as AI reshapes the industry
British advertising group WPP plans to cut up to one thousand more jobs this year. This latest round adds to over eleven thousand job losses since early twenty twenty-five. The company is also offloading non-core businesses and surplus office space. Advertising industry-wide slowdown has seen eighteen thousand jobs cut across agencies. Executives say restructuring plans are increasingly designed with artificial intelligence tools in mind.

Microsoft is betting on AI to transform work, now it’s hiring a Legal Engineer to lead the shift
Microsoft has opened a Legal Engineer position that blends legal experience with AI and technology, placing the role within its Corporate, External & Legal Affairs organisation. The selected professional will work with engineers, attorneys and paralegals to build AI capabilities, track adoption and system performance, and shape future investment decisions. The listed base salary ranges from USD $185,900 to $278,900 annually.

Taboola expands advertising partnership with Microsoft
Taboola has marked a decade of serving ads through its partnership with Microsoft, covering digital properties like MSN and Microsoft Edge. The collaboration has now expanded to include more Microsoft apps, like Outlook, enhancing advertiser access to a wide user base of nearly 600 million daily active users.

Microsoft is planning to launch a free version of Office, but there is a catch. Here is all you need to know
Microsoft is testing a free, ad-supported version of its Office suite for Windows users, offering access to Word, Excel, and PowerPoint. However, there are significant limitations such as the absence of advanced features and local file storage. This move appears to be part of Microsoft's strategy to attract more users while maintaining the premium appeal of its paid subscriptions.

Netflix reworks Microsoft pact, lowers ad prices: report
Netflix has had early discussions to sell ads through other partners in addition to Microsoft, WSJ said, citing people familiar with the matter.

Microsoft, Google strategy to test AI search ads irks some brands
The two tech giants are racing to revamp their search engines with artificial intelligence that can produce written responses to open-ended queries. That process will upend how advertisers reach consumers through ads on search results, a market that is estimated to grow 10% to $286 billion this year, according to research firm MAGNA.

Snap hires Google ad executive to help improve ad performance
Darshan Kantak, who previously led product management for search ads at Alphabet Inc's Google, joins Snap as senior vice president of revenue product. Before Google, Kantak worked at Facebook-owner Meta Platforms Inc and Microsoft Corp.

Microsoft's Bing plans AI ads in early pitch to advertisers
In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity.

Microsoft's Bing plans AI ads in early pitch to advertisers
In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity.

Microsoft's new ad guns for 'rebirth', will a new CEO deliver?
At a time when Microsoft badly needs to connect with consumers, a paralysed man in a wheelchair has raised the company's profile.
Microsoft advertisements attempt to capitalise on backlash against Google's privacy policy changes
Microsoft, is rolling out new ads that say its rival Google is risking users' privacy to squeeze more revenue out of them.
Microsoft, GM take to digital ads
When Microsoft India late last year began revisiting its marketing strategy for gaming console Xbox, it decided not to invest in any media.
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