MATCHA TEA TREND
Matcha moment: A Japanese tea brews up a $96 million flavour in India
Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.
National Coffee Day deals: Starbucks, Dunkin, free coffee offers and deals for today, September 29, 2026- here's how to get a free coffee today
National Coffee Day 2026 is on September 29, featuring various deals and free coffee offers. Popular chains like Starbucks and Dunkin will participate with special promotions for their customers. Recent reports indicate that more Americans are consuming coffee, with a notable rise in specialty drinks. The National Coffee Association's findings highlight the increasing trend in coffee consumption at home and out.
The big winners from India's coffee craze may not sell coffee at all
India’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whisky and experiential retail. Brands such as mCaffeine, Tata Westside’s Studiowest, Nestasia, Reliance-owned Tira, Amrut Distilleries and Taj Palace are tapping coffee’s lifestyle appeal through skincare, fragrances, tableware, coffee-cask whisky, cafes and premium experiences, as consumers increasingly embrace coffee as a culture and lifestyle trend.
Protein in matcha? Soha Ali Khan’s 2-minute pre-workout drink is the quick energy boost you need
Actress Soha Ali Khan has jumped on the matcha trend with an easy 2-minute recipe for a delicious, protein-packed drink. Perfect for hectic mornings, this quick beverage presents a healthy alternative to traditional coffee or tea. Soha reminds fans that while matcha is nutritious, it is not to be seen as a detox or a miracle solution for weight loss, just a delightful addition to one’s diet.
Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials
India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.
‘Pepsi le aao beta’: Gen Z daughter makes dad try matcha for the first time on Thailand trip. His honest reaction leaves internet laughing
A hilarious social media video captured an Indian father's unfiltered reaction to trying matcha for the first time in Thailand. His initial approval quickly turned to disbelief as the earthy, bitter taste hit, leaving the internet in stitches. The clip highlights the divisive nature of the popular green tea beverage.
Matcha isn’t just a trend, it’s a vibe for Gen Zoomers
Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. This trend is reshaping the F&B landscape, with brands like Starbucks and Got Tea adapting to cater to Gen Z's demand for personalized, visually engaging, and lifestyle-driven experiences.
28-year-old woman’s weekly matcha routine ends in hospital visit: What went wrong following the anti-inflammation trend. Experts explain
Lynn Shazeen, a 28-year-old nurse, developed dangerously low iron levels after consuming matcha regularly for inflammation. Rich in antioxidants but containing tannins that block iron absorption, matcha posed risks—especially for those prone to anemia. After hospitalization and treatment, Lynn now advises moderation. Experts recommend spacing matcha from iron-rich meals and diversifying diets to enjoy its benefits without compromising health, highlighting the need for mindful consumption.
Matcha is now a global wellness trend but what makes this Japanese tea ceremony drink different from regular green tea?
Matcha, traditionally used in Japanese tea ceremonies, has exploded into a global wellness trend. Its popularity stems from its unique cultivation, resulting in a nutrient-rich powder packed with antioxidants and potential health benefits. While matcha's commodification presents challenges to its cultural significance, its allure in a fast-paced world seems here to stay, blending tradition with modern trends.
Why matcha is trending everywhere: From boosting heart health to weight loss, this over 800-yr-old tea "surprisingly beats" coffee, chai in many ways
Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ceremonies to Instagram feeds, matcha is now a sought-after ingredient in lattes, desserts, and more. Its health benefits, including antioxidants and sustained energy, make it a compelling alternative to coffee, fueling its social media fame and culinary versatility.
India's tryst with bubble tea - from chai to chewy
Bubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growing interest in international flavors, especially among millennials and Gen Z, brands are adapting to local tastes with innovative desi twists. While concerns about sugar content exist, brands are offering customizable options to cater to health-conscious consumers.
How to get off a long flight feeling your best
Bryony Deery, founder of Pilates by Bryony and Dior Beauty's wellness expert, shares her travel and wellness tips. She recommends using the Timeshifter app for jet lag, packing protein powder and probiotics, and exploring cities on foot. Deery also reveals her in-flight skincare routine, social media travel planning strategies, and favorite hotels and restaurants in Copenhagen and Anguilla.
Best face masks for summer: Season's essential facial protection
Unveil the secret to summer beauty bliss with this curated selection of the best face masks for summer. Lightweight yet powerful, these masks hydrate, protect, and revitalise your skin amidst the summer heat. Infused with nourishing ingredients and advanced formulas, they combat sun damage, unclog pores, and leave your complexion radiant. Embrace the season with confidence, knowing your skin is pampered and protected.
Tangy or sweet? Google satisfies bubble tea cravings with an interactive game doodle
Started as a local treat, the Taiwanese drink gained global popularity over the last few decades.
Starbucks shuts two China outlets after reports they used expired ingredients
"Since entering the Chinese mainland market 22 years ago, we have been committed to implementing strict food safety standards and adopt a 'zero tolerance' policy towards food safety issues. We welcome the continued supervision of members of the media and the public."
From cup to the martini glass: How tea-infused cocktails are brewing a storm
While white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
Sipping like a pro: How Bengaluru is becoming the hub of tea soirees
People want to increase their understanding of other brews like oolong, blue and white tea.
Green signal! Japan’s matcha is Bengaluru’s new cup of tea
Other than making for gorgeous Instagram posts, matcha is also gaining popularity for its cancer-healing properties.
How to eat and drink like a local in Hong Kong
Yum Cha, originally just tea in Cantonese but now connoting tea and dim sum, is Hong Kong’s favourite pastime.
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