MATCHA TEA BENEFITS
Matcha moment: A Japanese tea brews up a $96 million flavour in India
Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.
The big winners from India's coffee craze may not sell coffee at all
India’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whisky and experiential retail. Brands such as mCaffeine, Tata Westside’s Studiowest, Nestasia, Reliance-owned Tira, Amrut Distilleries and Taj Palace are tapping coffee’s lifestyle appeal through skincare, fragrances, tableware, coffee-cask whisky, cafes and premium experiences, as consumers increasingly embrace coffee as a culture and lifestyle trend.
Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials
India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.
Assam Budget 2026-27: Spotlight falls on polygamy after big announcement by state FM Jayanta Malla Baruah
Among Assam's 2026-27 budget proposals, a major one is that polygamous men will be barred from accessing government schemes. Additionally, a green cess is set to be implemented for industries to support eco-friendly initiatives. The budget outlines substantial investments in the power sector and development of a semiconductor hub.
Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auction
Assam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 3000 per kg at auction. This significant development, spearheaded by the Chota Tingrai Tea Estate, marks India's debut in this high-value segment. Chief Minister Himanta Biswa Sarma highlighted the move as a boost to Assam's tea legacy and global brand, underscoring strong India-Japan ties.
Matcha or green tea? AIIMS-Harvard-trained gastro doctor breaks down their effect on the body
A gastroenterologist clarifies the green tea versus matcha debate. Both originate from the same plant, but matcha involves consuming the whole leaf, offering a more potent, sustained energy and focus boost compared to green tea's gentle alertness. He also advises iron-deficient individuals to drink tea between meals to optimize iron absorption.
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Nutrition experts recommend this tea in winter for immune support
During winter, maintaining immune health becomes a priority, and tea provides a simple, comforting way to offer daily support. Nutrition experts frequently suggest green tea, that includes matcha, for its high concentration of antioxidants and beneficial compounds that support immune cells function efficiently. Regular tea habits, rather than occasional remedies, are key to aid overall wellness during the winter months.
Dietitians reveal the #1 longevity tea, and you probably already have it at home
Green tea is the top choice for dietitians promoting a longer life. This popular beverage fights cell damage with powerful antioxidants. It also slows down aging at the cellular level and improves gut health. These benefits contribute to overall well-being and longevity. Matcha offers similar advantages, and decaf versions retain health benefits.
Healthiest hot drinks for your gut: Harvard trained gastro doctor shares 4 warm beverages to comfort your mind and body in winter
AIIMS and Harvard trained gastroenterologist Dr Saurabh Sethi has highlighted four hot drinks he considers best for gut health.. He recommends ginger tea for digestion, turmeric latte for inflammation, matcha for steady focus and hibiscus tea for supporting blood pressure. Backed by research and traditional use, these beverages offer benefits ranging from antioxidant support to improved metabolism. Dr Sethi’s guidance serves as a winter reminder that warm drinks can comfort while boosting digestive wellness.
28-year-old woman’s weekly matcha routine ends in hospital visit: What went wrong following the anti-inflammation trend. Experts explain
Lynn Shazeen, a 28-year-old nurse, developed dangerously low iron levels after consuming matcha regularly for inflammation. Rich in antioxidants but containing tannins that block iron absorption, matcha posed risks—especially for those prone to anemia. After hospitalization and treatment, Lynn now advises moderation. Experts recommend spacing matcha from iron-rich meals and diversifying diets to enjoy its benefits without compromising health, highlighting the need for mindful consumption.
TRA Tocklai launches decaffeinated green tea powder with 75% less caffeine
Tea Research Association (TRA) Tocklai launched Decaffeinated Green Tea Powder, developed from Assam's elite clones, containing 75% less caffeine and enriched with antioxidants. TRA also introduced an AI-based tea germplasm characterization tool for drought tolerance prediction. The AGM highlighted the need for increased research funding and explored new revenue models to support the tea industry's sustainability and innovation.
Tea Research Association unveils decaf green tea powder to rival Japanese matcha
The Tea Research Association (TRA) has launched a decaffeinated green tea powder, developed from Assam's elite clones, to rival Japanese Matcha. Unveiled by the Tea Board of India, this innovation boasts 75% less caffeine and enhanced antioxidants. TRA also introduced an AI-powered tool for predicting drought tolerance in tea plants, aiming to boost climate resilience.
Ranbir Kapoor ditches coffee for Alia Bhatt’s favourite “healthy” drink: Recipe and surprising health benefits inside
Ranbir Kapoor, known for his films and football passion, recently unveiled his morning ritual: matcha. Introduced by his wife, Alia Bhatt, the actor now enjoys a matcha latte with almond milk and jaggery. This wellness trend, packed with antioxidants and L-theanine, offers a calm yet alert energy boost.
Matcha is now a global wellness trend but what makes this Japanese tea ceremony drink different from regular green tea?
Matcha, traditionally used in Japanese tea ceremonies, has exploded into a global wellness trend. Its popularity stems from its unique cultivation, resulting in a nutrient-rich powder packed with antioxidants and potential health benefits. While matcha's commodification presents challenges to its cultural significance, its allure in a fast-paced world seems here to stay, blending tradition with modern trends.
Forget weight-loss jabs: These nutritionist-approved foods can naturally cut fat without side effects
Forget weight-loss jabs—healthy fats, fibre, and protein-packed foods can offer similar benefits naturally, says nutritionist Maria AbiHanna. From green tea to sweet potatoes, these simple foods help manage hunger, boost fullness, and stabilise energy. Her message: work with your biology, not against it, for long-term health and waistline goals—without the nausea or cost of injections.
3 drinks that can lower your cancer risk, says Harvard doctor. He too takes these
Dr. Sethi, a Harvard-trained gastroenterologist, highlights three simple, science-backed drinks that can naturally reduce inflammation and support gut health, crucial factors in lowering cancer risk. He recommends green tea (or matcha) for its antioxidant properties, a green smoothie packed with nutrients, and a turmeric latte with black pepper to enhance curcumin absorption.
Why matcha is trending everywhere: From boosting heart health to weight loss, this over 800-yr-old tea "surprisingly beats" coffee, chai in many ways
Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ceremonies to Instagram feeds, matcha is now a sought-after ingredient in lattes, desserts, and more. Its health benefits, including antioxidants and sustained energy, make it a compelling alternative to coffee, fueling its social media fame and culinary versatility.
Nutrition brand OZiva comes out with a green tea
Matcha due to its innumerable health benefits has fast become one of the most widely adopted ingredients used in a variety of forms and concoctions such as regular tea, cold matcha beverages, food, and in cosmetics and personal care industry.
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