MATCHA MARKET GROWTH
Matcha moment: A Japanese tea brews up a $96 million flavour in India
Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.
The big winners from India's coffee craze may not sell coffee at all
India’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whisky and experiential retail. Brands such as mCaffeine, Tata Westside’s Studiowest, Nestasia, Reliance-owned Tira, Amrut Distilleries and Taj Palace are tapping coffee’s lifestyle appeal through skincare, fragrances, tableware, coffee-cask whisky, cafes and premium experiences, as consumers increasingly embrace coffee as a culture and lifestyle trend.
Assam's revised ATISIS gives major boost to GTAC-linked CTC exports
Assam's updated tea incentive scheme introduces exciting export benefits designed to enhance the quality of CTC tea. The initiative promises a Rs 3 per kg bonus for single-origin Assam tea exports and significantly boosts subsidies for Orthodox and Specialty tea production. Additionally, improved working capital assistance is provided, with Matcha tea now part of the program, aiming to fortify Assam's tea exports and the Guwahati auction platform.
Assam CM highlights state’s emergence as gateway to ASEAN, invites global industry to invest
Assam's Chief Minister invited global businesses to explore investment opportunities in the state. He highlighted Assam's strategic location and improving infrastructure for economic growth. The state's economy is expanding rapidly, with significant investment commitments converting to projects. Advanced manufacturing, clean energy, and skilled human resources offer new avenues. Assam aims to be a gateway connecting Northeast India with the ASEAN region.
Ambani uses ₹10 power again for the next disruption in a hot Indian market
Reliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is initially rolling out across western India before a planned nationwide expansion, bringing RIL’s low-price, high-distribution strategy to another consumer category.
Starbucks bets on India's premium coffee boom amid rising competition
Starbucks is expanding its premium Reserve stores in India, aiming to capture a growing coffee market. The company sees intensified competition as beneficial for overall category growth and consumer engagement. Tata Starbucks reported revenue growth and a narrowed net loss after a challenging period. Focus remains on improving profitability and operational efficiency while adding new stores annually. Menu innovation continues, adapting to evolving consumer wellness trends and preferences.
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Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials
India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.
Assam Budget 2026-27: Spotlight falls on polygamy after big announcement by state FM Jayanta Malla Baruah
Among Assam's 2026-27 budget proposals, a major one is that polygamous men will be barred from accessing government schemes. Additionally, a green cess is set to be implemented for industries to support eco-friendly initiatives. The budget outlines substantial investments in the power sector and development of a semiconductor hub.
A new-age thirst for beverages is emerging as a key force in India's consumer goods market
Beverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages. Gen Z consumers are driving this trend, seeking convenience and health. Companies are expanding their offerings to meet this demand. This shift presents significant opportunities for future expansion in the beverage market.
This Gen sets eyes on a green future
India's Gen Z, shaped by economic growth and digital access, approaches environmental issues with a solution-oriented mindset. With parental economic security and a focus on capital markets, they prioritize sustainability, viewing environmental impacts as problems to solve. This generation sees climate and environment not just as concerns but as career opportunities, driving a surge in green job demand across India.
Mumbai man ordered 3,000 times, nearly 9 orders per day, Hyderabad customer spent ₹47,106 on just cookies: Swiggy's 2025 report
In 2025, food ordering in India became an instinctive part of daily life, from work breaks to celebrations. Biryani reigned supreme for the tenth year, with 93 million orders, while burgers and pizzas followed closely. Global and regional cuisines also saw significant growth, highlighting a diverse culinary landscape.
Lean, local, and profitable: How 25-year-old coffee chain, Barista, is still winning and outpacing bigger rivals
The coffee chain, which is currently operating in approximately 165 cities, including Sri Lanka and the Maldives, has introduced a range of new categories that caters to clientele across age groups.
Indian food service market projected to cross USD 125 bn by 2030: Report
India's food service market is projected to exceed USD 125 billion by 2030, with the organized sector set to double and surpass the unorganized segment. This growth is fueled by rising incomes, digital adoption, and a consumer appetite for convenience and experimentation, including a surge in demand for healthy options and diverse global and hyper-regional cuisines.
Return of reading: How books are making a cool comeback among the young and social
Gen Z, often cited as the loneliest generation, is redefining reading by transforming it into a social and aesthetic experience. Online book clubs and public reading events are booming, fostering community and connection. Social media platforms like BookTok and Bookstagram drive book discovery and influence purchasing decisions, prompting publishers to adapt their marketing strategies to engage this digitally savvy audience.
India's tryst with bubble tea - from chai to chewy
Bubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growing interest in international flavors, especially among millennials and Gen Z, brands are adapting to local tastes with innovative desi twists. While concerns about sugar content exist, brands are offering customizable options to cater to health-conscious consumers.
Gourmet tea companies reach buyers in domestic market as lockdown dried up international business
The lockdown dried up the international tea business for three months. Even after countries started lifting the lockdown, there was trade disruption and logistical issues. This made several contemporary gourmet tea companies that otherwise solely relied on business from these geographies to look at the Indian market.
Move over, green: Blue tea is weaving magic in Bengaluru's circuits
Most blue tea enthusiasts consider the brew an instant mood lifter.
What I read this week: Art of boosting margins; will Modi slip on fisc discipline
Government’s enthusiastic drive to frontload its capital expenditure has its pitfall.
Planning a vacation? Here is the list of 7 must-visit places of 2017
The World Travel & Tourism Council estimates that expenditure on outbound travel in India will touch Rs 1,60,500 crore in 2024, up from Rs 75,000 crore in 2013.
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