MATCHA IN INDIA
Matcha moment: A Japanese tea brews up a $96 million flavour in India
Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.
Meet ube, the purple yam hoping to become India’s next matcha
Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor are attracting attention across various demographics. Chains like Starbucks have introduced ube products, expanding the flavor options available. However, challenges in sourcing fresh ube may affect consistency for cafes. Despite this, ube's versatility suggests it is here to stay in the market.
The big winners from India's coffee craze may not sell coffee at all
India’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whisky and experiential retail. Brands such as mCaffeine, Tata Westside’s Studiowest, Nestasia, Reliance-owned Tira, Amrut Distilleries and Taj Palace are tapping coffee’s lifestyle appeal through skincare, fragrances, tableware, coffee-cask whisky, cafes and premium experiences, as consumers increasingly embrace coffee as a culture and lifestyle trend.
Assam CM highlights state’s emergence as gateway to ASEAN, invites global industry to invest
Assam's Chief Minister invited global businesses to explore investment opportunities in the state. He highlighted Assam's strategic location and improving infrastructure for economic growth. The state's economy is expanding rapidly, with significant investment commitments converting to projects. Advanced manufacturing, clean energy, and skilled human resources offer new avenues. Assam aims to be a gateway connecting Northeast India with the ASEAN region.
Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spending
Gen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless buying, says experts. Such purchases often act as motivation, relief from stress and disappointments and also to cope with the fact that many Gen Z professionals are not likely to afford to buy a home or car.
Ambani uses ₹10 power again for the next disruption in a hot Indian market
Reliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is initially rolling out across western India before a planned nationwide expansion, bringing RIL’s low-price, high-distribution strategy to another consumer category.
Is longevity the new flex? Why the new wellness status game is all about health data
Wellness has shifted from luxury retreats to daily personal management and longevity. Wearable technology now tracks health markers, encouraging consistent self-care habits. Fitness goals are increasingly performance-driven, moving beyond aesthetics and appearance. Nervous system regulation through breathwork and sound baths is gaining prominence. This new focus emphasizes consistent, unglamorous daily habits for long-term health.
Ola Electric shares rally over 5%, rebound 79% from March low. Here’s what’s driving the stock
Ola Electric shares rallied on Friday after the EV maker launched its new S1Z scooter range with indigenous Bharat Cell LFP technology. The stock has rebounded nearly 79% from its March low, while the new models target India’s mass-market EV segment with prices starting at Rs 79,999.
Ola Electric brings indigenous Bharat Cell LFP tech to mass market with all-new S1Z
Ola Electric introduces the S1Z scooter featuring indigenous LFP battery technology. This new range aims to bring advanced technology to the mass market segment. The S1Z will be available in two variants with different battery capacities. Deliveries for these models are scheduled to commence in late 2026 and early 2027. The company is expanding its retail network through dealer-operated stores.
Badminton World Federation says India Open schedule could 'improve' further, wants players' support
The Badminton World Federation is examining the India Open tournament's scheduling. Concerns about pollution have led to a shift from January to February. This change aims to address player complaints regarding air quality in New Delhi. The governing body is also considering player welfare in calendar adjustments. Further improvements to the World Tour calendar are anticipated in the future.
Dhruv likes matcha, Tanisha calls it ‘grass’: Inside India’s mixed doubles pair
Dhruv Kapila and Tanisha Crasto are a developing Indian mixed doubles badminton pair. Their partnership has steadily improved over the last two years. Coach Tan Kim Her has significantly impacted their aggressive playing style. They focus on stability and analyzing matches to improve performance. The duo is building trust and understanding on and off the court.
Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials
India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.
Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auction
Assam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 3000 per kg at auction. This significant development, spearheaded by the Chota Tingrai Tea Estate, marks India's debut in this high-value segment. Chief Minister Himanta Biswa Sarma highlighted the move as a boost to Assam's tea legacy and global brand, underscoring strong India-Japan ties.
Matcha isn’t just a trend, it’s a vibe for Gen Zoomers
Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. This trend is reshaping the F&B landscape, with brands like Starbucks and Got Tea adapting to cater to Gen Z's demand for personalized, visually engaging, and lifestyle-driven experiences.
Tea Research Association unveils decaf green tea powder to rival Japanese matcha
The Tea Research Association (TRA) has launched a decaffeinated green tea powder, developed from Assam's elite clones, to rival Japanese Matcha. Unveiled by the Tea Board of India, this innovation boasts 75% less caffeine and enhanced antioxidants. TRA also introduced an AI-powered tool for predicting drought tolerance in tea plants, aiming to boost climate resilience.
From Matcha coffee to gur wali chai: Kapil Sharma and wife Ginni’s cafe sparks buzz. Here is what reviews say
Comedian Kapil Sharma expands his horizons. He and Ginni Chatrath open Kap's Café in Surrey, British Columbia. The café features Indian favorites and modern treats. Its pink decor is already a social media hit. Reviews are mostly positive, praising the food and ambiance. Some note long waits and pricing. Sharma continues hosting 'The Great Indian Kapil Show'.
Nutrition brand OZiva comes out with a green tea
Matcha due to its innumerable health benefits has fast become one of the most widely adopted ingredients used in a variety of forms and concoctions such as regular tea, cold matcha beverages, food, and in cosmetics and personal care industry.
From cup to the martini glass: How tea-infused cocktails are brewing a storm
While white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
This Diwali, forget sweets! Gift some nice tea hampers
Spread some cheer and good health this festive season. Gift some tea hampers from Typhoo and Anandini.
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