MATCHA DRINKS INDIA
Matcha moment: A Japanese tea brews up a $96 million flavour in India
Matcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 million by 2033. Café chains like Tata Starbucks are already seeing increased sales from matcha products, catering to evolving consumer preferences. Instagram and social media have played a significant role in the rising popularity of matcha drinks and recipes.
Meet ube, the purple yam hoping to become India’s next matcha
Ube, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor are attracting attention across various demographics. Chains like Starbucks have introduced ube products, expanding the flavor options available. However, challenges in sourcing fresh ube may affect consistency for cafes. Despite this, ube's versatility suggests it is here to stay in the market.
The big winners from India's coffee craze may not sell coffee at all
India’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whisky and experiential retail. Brands such as mCaffeine, Tata Westside’s Studiowest, Nestasia, Reliance-owned Tira, Amrut Distilleries and Taj Palace are tapping coffee’s lifestyle appeal through skincare, fragrances, tableware, coffee-cask whisky, cafes and premium experiences, as consumers increasingly embrace coffee as a culture and lifestyle trend.
Ambani uses ₹10 power again for the next disruption in a hot Indian market
Reliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is initially rolling out across western India before a planned nationwide expansion, bringing RIL’s low-price, high-distribution strategy to another consumer category.
Dhruv likes matcha, Tanisha calls it ‘grass’: Inside India’s mixed doubles pair
Dhruv Kapila and Tanisha Crasto are a developing Indian mixed doubles badminton pair. Their partnership has steadily improved over the last two years. Coach Tan Kim Her has significantly impacted their aggressive playing style. They focus on stability and analyzing matches to improve performance. The duo is building trust and understanding on and off the court.
Starbucks bets on India's premium coffee boom amid rising competition
Starbucks is expanding its premium Reserve stores in India, aiming to capture a growing coffee market. The company sees intensified competition as beneficial for overall category growth and consumer engagement. Tata Starbucks reported revenue growth and a narrowed net loss after a challenging period. Focus remains on improving profitability and operational efficiency while adding new stores annually. Menu innovation continues, adapting to evolving consumer wellness trends and preferences.
Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auction
Assam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 3000 per kg at auction. This significant development, spearheaded by the Chota Tingrai Tea Estate, marks India's debut in this high-value segment. Chief Minister Himanta Biswa Sarma highlighted the move as a boost to Assam's tea legacy and global brand, underscoring strong India-Japan ties.
A new-age thirst for beverages is emerging as a key force in India's consumer goods market
Beverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages. Gen Z consumers are driving this trend, seeking convenience and health. Companies are expanding their offerings to meet this demand. This shift presents significant opportunities for future expansion in the beverage market.
Mumbai nutritionist shares 4 simple lifestyle lessons from Japan for healthy living
A nutritionist's recent observations highlight Japan's unique approach to well-being, extending beyond technology. She noted the pervasive culture of silence, gender-neutral self-care, effortless fitness integrated into daily routines, and the centuries-old 'hara hachi bu' eating practice of stopping at 80% fullness. These lifestyle choices offer a compelling glimpse into a different way of living.
Matcha isn’t just a trend, it’s a vibe for Gen Zoomers
Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. This trend is reshaping the F&B landscape, with brands like Starbucks and Got Tea adapting to cater to Gen Z's demand for personalized, visually engaging, and lifestyle-driven experiences.
Luxury has a new buzz, and it’s not from booze
Modern travelers now prioritize health and wellness over traditional luxury symbols like alcohol. Hotels and airlines should adapt by offering functional beverages and nutritious options. Indian hospitality can lead this shift by incorporating local, healthy ingredients. This approach enhances guest experience and creates a lasting positive impression. Brands that understand and cater to this shift will gain customer loyalty.
From shots to chai shots: Rave culture gets a clean makeover
A cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. These events offer a sense of community and a natural high through endorphins and caffeine, replacing alcohol and drugs. Brands and cafes are embracing this trend, attracting Gen Z and millennials seeking clean, social, and enjoyable experiences.
India's tryst with bubble tea - from chai to chewy
Bubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growing interest in international flavors, especially among millennials and Gen Z, brands are adapting to local tastes with innovative desi twists. While concerns about sugar content exist, brands are offering customizable options to cater to health-conscious consumers.
From mithai to matcha lattes: How pistachio became 2025’s most stylish food trend
Pistachio is experiencing a surge in popularity, transitioning from traditional Indian sweets to trendy desserts and beverages. Chefs are incorporating it into gelatos, lattes, and even pizza, highlighting its creamy, earthy flavour and appealing green hue.
Gourmet tea companies reach buyers in domestic market as lockdown dried up international business
The lockdown dried up the international tea business for three months. Even after countries started lifting the lockdown, there was trade disruption and logistical issues. This made several contemporary gourmet tea companies that otherwise solely relied on business from these geographies to look at the Indian market.
Corona attacks lungs: Matcha tea, fruits, protein-rich diet can boost respiratory health
Up your lung immunity by consuming some of these superfoods.
From cup to the martini glass: How tea-infused cocktails are brewing a storm
While white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
Sipping like a pro: How Bengaluru is becoming the hub of tea soirees
People want to increase their understanding of other brews like oolong, blue and white tea.
How to eat and drink like a local in Hong Kong
Yum Cha, originally just tea in Cantonese but now connoting tea and dim sum, is Hong Kong’s favourite pastime.
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