MAGICPIN FOOD DELIVERY
Ownly, magicpin eye bigger slice of India’s food delivery market
Food delivery platforms Ownly and magicpin are seeking greater market share in India. Both platforms report increased restaurant participation and daily order volumes. Restaurants are pushing for more control over commercial terms and promotions. Negotiations between Bengaluru restaurants and major aggregators are ongoing. The entry of new players is expected to benefit the overall food delivery industry.
Magicpin rolls out AI assistant Vera across 6 international markets, eyes further overseas expansion
Magicpin announced Vera's international rollout across six nations. The AI assistant offers real-time order insights to businesses. This expansion signifies strong demand for merchant tools beyond India. Magicpin plans further investment in multi-lingual capabilities and AI workflows. The company aims for over five lakh AI-powered interactions internationally by 2026.
Magicpin scales AI assistant Vera, targets over 10 lakh merchants by 2026: CEO
Launched during the recent LPG crisis, Vera provides restaurants and retailers with real-time order-volume insights to help them plan operations and manage demand more effectively.
Magicpin scales AI assistant Vera, targets over 10 lakh merchants by 2026: CEO
Magicpin's AI assistant, Vera, has onboarded over 5 lakh merchants in just three months, with a goal to reach 10 lakh by the end of 2026. The platform provides real-time operational insights, facilitating over 50 lakh interactions. Bengaluru leads adoption, with magicpin investing $1 million to expand Vera's capabilities across marketing, lead generation, and business intelligence.
Swiggy, magicpin say delivery times improving as gig workers return to cities
Delivery times are improving as gig workers return to cities. This follows the recent state elections and the peak harvest season. Food delivery platforms like Swiggy and magicpin expect a normalisation of services soon. This return of delivery partners will boost rider availability. The sector anticipates growth after a challenging period.
Magicpin launches AI assistant ‘Vera’; commits $1 million to build AI stack
Magicpin has launched AI assistant ‘Vera’ and is investing $1 million to support small retailers. The tool helps businesses manage online presence and boost sales, with early results showing higher visibility and customer engagement. Over 100,000 retailers joined during the trial phase.
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Magicpin aims to grow active user base to 20 million in 2026 driven by food delivery: CEO Anshoo Sharma
The company crossed 15 million active users last year across various categories including ecommerce, ticketing and food delivery, is focusing on the value conscious segment for further expansion of its food delivery vertical, CEO Anshoo Sharma told PTI in an interview.
Customer experience, value to drive India’s food delivery growth in 2026: Swiggy, magicpin
India's food delivery sector is set for significant growth in 2026. Customer experience, speed, and value will be key drivers. Magicpin and Swiggy highlight the importance of catering to value-conscious users and expanding merchant inclusion. The industry is evolving to meet tighter schedules and changing priorities. Faster, more balanced, and reliable delivery options will be crucial.
magicpin-Rapido partner for food deliveries
magicpin and Rapido are joining forces to compete with Zomato and Swiggy in the food delivery market. magicpin will connect its restaurant network to Rapido's Ownly platform. Rapido's delivery fleet will support magicpin in certain areas. This collaboration aims to disrupt the established players. The food delivery sector presents challenges with low margins and balancing costs.
Festive binge: Swiggy, Magicpin see spike in food delivery orders
Anshoo Sharma, CEO & cofounder of Magicpin, India's third-largest food delivery platform, told PTI the platform is gearing up for even higher volumes as Diwali approaches. According to Bhakoo, choco lava cakes topped dessert orders across metros, while Kolkata's long-standing love for biryani remained intact.
Magicpin eyes 5 lakh customers for food delivery vertical Inner Circle by year-end
Magicpin aims to enrol 5 lakh students and corporate users on its new food delivery service, Inner Circle, by December. Launched in September, it has already attracted 1.5 lakh users. The service targets Gen Z and young professionals, offering affordable meals across major Indian cities through verified college or work IDs.
Swiggy, Zomato deliveries to cost more from Sept 22. Finance Ministry explains the why & how behind it
From September 22, food delivery via Zomato, Swiggy and Magicpin will cost more as 18% GST applies on delivery charges, adding Rs 2–2.6 per order. This comes alongside higher platform fees—Swiggy at Rs 15, Zomato at Rs 12.50, and Magicpin at Rs 10. The Finance Ministry clarified GST rules, as rising costs reshape India’s food delivery market.
Food delivery likely to get costlier on platform fee hike, GST levy
Food delivery is set to get costlier as Zomato, Swiggy and magicpin have raised platform fees ahead of the festive season, with an additional 18% GST on delivery charges effective September 22. Swiggy now charges Rs 15, Zomato Rs 12.50 (plus GST), and magicpin Rs 10 per order. The hikes highlight rising costs in India’s food delivery sector.
Uber to offer logistics services through ONDC network
Uber is set to introduce B2B logistics through the ONDC network, initially focusing on food deliveries before expanding to other sectors like e-commerce and healthcare. This move follows similar initiatives by Ola and Magicpin in the food and beverage segment.
Food delivery service MagicNow powers Magicpin’s hyperlocal growth; eyes 20% order share by FY26
The hyperlocal ecommerce startup, Magicpin, is doubling down on 15-minute food delivery as the segment shows 10% higher monthly retention than Magicpin’s platform average and rivals retreat from the arena.
NRAI pushes ONDC as alternative to food delivery majors Zomato, Swiggy
In a townhall meeting on Wednesday, the industry body said it is approaching the courts, the competition watchdog and the government to prevent the roll-out of standalone 10-minute delivery apps by the two food delivery companies.
Zomato shares in focus after Magicpin plans to go public in 2025
Magicpin, supported by Zomato, aims to go public in 2025. The company will enter the quick commerce segment for food delivery under the magicNow brand in several cities. Magicpin successfully completed 75,000 deliveries during its pilot phase. Zomato shares increased by 4.3%, reaching a market capitalization of Rs 2,71,753 crore.
Magicpin rolls out 15-minute food delivery service
Magicpin has entered the quick delivery sector with a 15-minute food delivery service. Food delivery service will be provided within a 1.5 km to 2 km radius. Initial launch will be conducted in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. Anshoo Sharma, cofounder and chief executive of the firm said that platform will not be operating using a dark store model.
Magicpin slashes platform fee to Rs 5 per delivery
"We can find a balance towards the welfare of our delivery heroes and our customers during festive seasons. Hence, here is a magicpin promise to let more people enjoy the festive season. magicpin's platform fees slashed by 50% of competition to Rs 5 only for the rest of the year," Magicpin founder and CEO Anshoo Sharma said on social media platform X.
Magicpin records 15x order growth on ONDC network in 15 months, crosses 1.5 lakh daily orders
"In about 1.5 years, we have double-digit market share in major cities, with more than 10 per cent market share in key markets like Delhi or Bengaluru in terms of overall food delivery. We are thrilled with magicpin's success on ONDC, where we have reached 1.5 lakh daily orders for food delivery and logistics on the network," magicpin CEO and cofounder Anshoo Sharma said.
Magicpin to invest Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC
Magicpin committed Rs 100 crore to onboard 1 lakh restaurants and cloud kitchens on ONDC, offering zero commission and free home delivery. This investment seeks to boost online food delivery adoption and benefit ONDC and customers alike.
Magicpin reports 100% annual increase in brand onboarding
Magicpin, an offline fashion discovery platform, has seen a 100% year-on-year increase in brand on-boarding, adding 1000 brands across fashion, QSR, and fine dine categories. Over 75,000 local merchants have been added in the last 12 months, with 80% becoming transactional within the first month.
Magicpin plans to deliver 100,000 orders daily
Under Velocity, magicpin acts as an aggregator of its 3PL partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp etc for the supply backend, consolidating all 3PL services under one umbrella for brands and its sellers.
Magicpin food delivery order doubles to 10 lakh on ONDC during World Cup
Magicpin said that it delivered 35,000 food orders during the India versus Pakistan match on October 14. The orders peaked at 50,000 on a single day during the India versus Australia match.
Magicpin to spend up to Rs 100 crore on consumer discounts during World Cup
Fashion discovery platform Magicpin is set to spend INR 50 crore ($7.2 million) on consumer discounts during the cricket World Cup. The company plans to offer up to INR 100 crore towards consumer savings depending on the success of the campaign. Users can enjoy discounts at popular food chains such as McDonald's, Pizza Hut, and Barbeque Nation on delivery orders throughout the tournament. Magicpin aims to provide the best savings deals and has seen a 2x growth in its food delivery business month-on-month. Discounts are also available throughout the year on other categories.
ONDC benefits may not be enough to offset Zomato, Swiggy scale: Jefferies
It is unsustainable for ONDC-enabled apps to offer higher discounts or lower delivery charges in the absence of the incentives funded by the platform, the brokerage noted. ONDC itself would take time to become viable, it added.
Magicpin reports 100% growth in daily orders on ONDC network
Magicpin, discovery and discount platform for offline and physical retail has reported 100% growth in daily orders on the ONDC network week ending May 07, 2023.
Government’s ONDC arrives with a price war taking on food-delivery majors Zomato, Swiggy
Prices on brands such as McDonald’s, Taco Bell, Behrouz Biryani, Wow Momo, Pizza Hut and Cafe Coffee Day are at 30-80% discounts on ONDC ordering platforms including Paytm, Magicpin and PhonePe compared to what consumers have to pay for the same items at Swiggy and Zomato.
Magicpin scales up to 10,000 orders per day on ONDC network
Magicpin had in early April announced that it had on-boarded over 25,000 food merchants from its network of local restaurants while making it the largest restaurant aggregator/supplier on ONDC. These merchants are now available on other start up participants such as PayTm and PhonePe’s Pincode, Spice Money, Mystore, Craftsvilla, Meesho etc as well.
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