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‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketing
The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to optimize content for both human and AI consumption to compete effectively. Marketing leaders are rethinking traditional media-budget allocation strategies in response to these changes. Personalisation and an integrated approach to agentic marketing are emerging as critical priorities for brands moving forward.
Who is Ankur Warikoo? The finfluencer behind WebVeda, Make Epic Money and a Rs 100 crore edtech business
Ankur Warikoo has announced the closure of his upskilling courses business, citing its lack of continued sense despite significant growth. The platform achieved 100 crores in sales and 25 crores in profits, educating 5 lakh students since its 2020 inception. Warikoo, a prominent entrepreneur and content creator, is known for his impactful work in education and personal development.
US civil rights agency sues Coca-Cola distributor for excluding men from casino work trip
A US federal agency is suing Coca-Cola Beverages Northeast. The agency alleges the company discriminated against male employees. This happened by excluding them from a company-sponsored networking event for women. The lawsuit claims this violates civil rights law. Coca-Cola Northeast states it looks forward to presenting its full story in court.
9 in 10 Indian SMBs now bet on AI--with Tier-2 cities taking the lead: LinkedIn Study
SMBs are rebuilding hiring models around digital skills and leveraging AI for intelligence-driven marketing and sales.
Pop-ups, ads, banners and games: How quick commerce app designs have changed
Quick commerce apps are increasingly cluttered with ads, pop-ups, and interactive elements, frustrating users seeking quick purchases. Companies aim to boost engagement and profits through gamification, sponsored content, and expanded assortments. While ad revenues soar, user experience suffers, sparking concerns over “dark patterns” and the delicate balance between monetisation and usability.
LinkedIn shares advertising revenue with creators in video push
Earlier this year, the career site debuted a full-screen video feed that looks similar to TikTok. LinkedIn users are now watching 36% more video than they did a year ago, the company said. In June, the company rolled out BrandLink, a system that helps businesses place ads next to the video content from news publishers such as Bloomberg, Reuters and the Wall Street Journal, which in turn get a cut of the resulting revenue.
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Marc Benioff interview; Meta’s antitrust case
Salesforce CEO Marc Benioff is optimistic about a resolution to Trump’s trade war. This and more in today’s ETtech Top 5.
AI influencers are turning social media into profit, earning up to $60,000
Since ChatGPT's 2022 release, AI-focused creators have surged on social media, sharing insights and content on tools, models, and AI developments. Many have turned this into profitable ventures, earning through newsletters, masterclasses, and brand collaborations. Platforms like X and LinkedIn offer good opportunities, especially for niche, professional audiences.
6 online side-hustle ideas to make money
The digital economy has opened up numerous opportunities for online side-hustles. Options include online tutoring, freelance writing, affiliate marketing, social media influencing, graphic designing, and stock photography. These side jobs require minimal investment and can be pursued alongside a full-time job to earn extra income or gain experience in a desired field.
Badtime stories: Users wary of cognitive dissonance and emotional turmoil Instagram Stories put them through
In 2016, when Instagram launched Stories — a version of Snapchat’s offering with the same name — it was a gentler, kinder world. So, having “Stories [that] allow you to share everyday moments and grow closer to the people and interests you care about” — as Instagram describes the feature on its ‘About’ page — probably seemed harmless.
Former Google techie offers survival tips for H-1B visa holders amid layoffs
A former Google software engineer, who is a Chinese national on an H-1B visa, is sharing advice on LinkedIn for fellow tech immigrants on how to navigate job loss. Having experienced a layoff at Amazon previously and sensing potential job cuts at Google, he decided to take proactive steps to prepare for the possibility of being laid off. He emphasized the unique challenges faced by H-1B visa holders during layoffs, where securing a new sponsoring employer is crucial for maintaining legal status in the country.
Huawei secretly backs US research, awarding millions in prizes
Huawei Technologies Co., a Chinese telecommunications giant blacklisted by the US, is secretly funding cutting-edge research at American universities, including Harvard, through an independent Washington-based foundation. The foundation, Optica, administers a research competition solely funded by Huawei, attracting top scientists worldwide. Huawei's involvement has sparked controversy due to concerns about national security and lack of transparency. Despite this, the foundation defends the partnership, emphasizing the support for global research and academic communication.
Voice of pod: Why entrepreneurs are turning into popular hosts of podcasts
A marketing expert, who has worked with a unicorn founder on their podcast, points to two factors behind this chat show zeal. “Capital is scarce. It goes to people with high visibility. Also, while it takes crores of rupees to pull off traditional advertising, podcasts are low-cost with a massive impact because they work as content,” he says, requesting anonymity.
Voice of pod: Inside India's entrepreneur-led podcast boom
Entrepreneurs are turning into popular hosts of podcasts, which double as personal branding exercise as well as indirect advertisement for their companies and their guests.
Social Media and Influencer Marketing for CMOs: Maximizing Brand Reach and Engagement
Social media and influencer marketing have transformed the way brands connect with their audiences. Chief Marketing Officers (CMOs) play a crucial role in utilizing these strategies to drive brand awareness and business growth. Social media platforms offer targeted reach and data-driven insights, while influencer marketing allows for authentic engagement and storytelling.
What Is Lead Generation in Digital Marketing?
Lead generation is a crucial aspect of digital marketing that involves attracting potential customers and encouraging them to show interest in your product or service. By using online platforms such as websites, social media, and emails, digital marketers identify and cultivate potential buyers and turn them into customers.
The future of social media is a lot less social
Social media is, in many ways, becoming less social. The kinds of posts where people update friends and family about their lives have become harder to see over the years as the biggest sites have become increasingly "corporatised."
Apps, Tools HR can use to enhance employee experience
Employee experience is the feeling a person gets from their work and from the people they work with, based on the following: - The daily context in which people do their work; - Their personal values and skills; - The organizational values and culture.
Terra’s aftershocks torment crypto
This week, Terra’s creator Do Kwon was fined $78 million by tax authorities and faces an investigation in South Korea, another stablecoin lost its peg to the dollar, and regulators vowed to rein in the controversial assets.
Crypto bill confounds funds; IPL teams fume over crypto diktat
While some blockchain and crypto funds are rethinking their strategies in case the government bans cryptocurrencies, others remain bullish, pinning their hopes on innovation-friendly rules.
Hubilo raises $23.5 million in funding
The company plans to use the funds raised to strengthen its product and design teams in India as well as build out its US and Europe-based go-to-market teams with new offices in San Francisco and London.
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?
Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Little known to many investors, cryptocurrency reviews are for sale
Self-proclaimed social media personalities charge thousands of dollars for video reviews.
Ten ways SMEs can harness LinkedIn to grow their businesses
Although LinkedIn largely offered recruitment solutions back in the day, it has matured into a platform for companies to engage an audience and build a strong professional network.
LinkedIn + Microsoft: Jeff Weiner's email to LinkedIn’s global workforce
Today’s announcement, that LinkedIn will be combining forces with Microsoft, marks the next step in our journey together, Weiner wrote.
LinkedIn digitally mapping economy: Akshay Kothari
Professional networking platform LinkedIn is banking on its second biggest market India to drive innovation and is working on creating localised content .
Our vision is to create economic opportunities for 3.3 billion people worldwide: Mike Gamson, LinkedIn
Citi has done a wonderful job saying they want to help professional women around the world. They have created a community with 140,000 members.
Billion dollar Instagram: The culture and commerce of sharing
ET explores the logic of a business rooted in human instincts and analyses the defining issues of its future: the puzzles of profit and privacy.
How companies figure out what Facebook likes
Social media's written and unwritten rules mean companies have to be very clever. Branding has to be done without any overt branding.
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