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‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketing
The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to optimize content for both human and AI consumption to compete effectively. Marketing leaders are rethinking traditional media-budget allocation strategies in response to these changes. Personalisation and an integrated approach to agentic marketing are emerging as critical priorities for brands moving forward.
Israeli firm used online ads to run vast spy operation, researchers say
Discover-Tech, an Israeli digital advertising agency, faces serious allegations of orchestrating user surveillance via harmful ads. Research teams from Citizen Lab and Confiant uncovered alarming evidence that these ads not only tracked individuals but also facilitated spyware deployment. With implications affecting hundreds of millions, including entities like the Pentagon and Al Jazeera, major platforms like Google have halted Discover-Tech's services.
FSSAI crackdown sparks hiring surge in food safety and compliance
Large food companies and restaurants are expanding their hiring for food safety and compliance roles. This increase is in response to rigorous inspections by regulatory authorities focused on hygiene standards. Companies like PepsiCo and LT Foods are actively seeking qualified personnel to ensure compliance with food safety regulations. Restaurant chains are also implementing internal audits and training programs to enhance food safety practices.
Delhi High Court grants interim injunctions in favour of Terra Invest Founders Ankiti Bose and Krishan Rattan in defamation suit
The Delhi High Court has granted interim relief in separate suits filed by Terra Invest founders Ankiti Uday Bose and Krishan Rattan concerning publications, with the latest order restraining defendants from publishing any further articles containing defamatory imputations against Rattan.
Flipkart's new Minutes app; Anthropic employee sounds alarm
Flipkart has launched a standalone app for its quick commerce unit Minutes. This and more in today’s ETtech Top 5.
Ajit Mohan steps down as Snap's chief business officer
The company has elevated Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to the role of chief commercial officer.
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Offshore betting and real estate top ad violations in ASCI’s 2024-25 report
Offshore betting and real estate led advertising violations in 2024-25, according to ASCI's report, accounting for 68% of total breaches. Digital media, especially Meta platforms, saw the most violations, while television and print showed high compliance. ASCI improved complaint resolution, addressing misleading claims and prohibited categories like offshore betting, with a focus on influencer accountability.
LinkedIn shares advertising revenue with creators in video push
Earlier this year, the career site debuted a full-screen video feed that looks similar to TikTok. LinkedIn users are now watching 36% more video than they did a year ago, the company said. In June, the company rolled out BrandLink, a system that helps businesses place ads next to the video content from news publishers such as Bloomberg, Reuters and the Wall Street Journal, which in turn get a cut of the resulting revenue.
Meet Ella, the world's first AI expert who can manage your social media and who works 24 X7 with no breaks, no excuses
Meet Ella, the world’s first AI-created social media marketing manager. With red hair and a bold presence, Ella describes herself as a "Digital Marketing Trailblazer" on LinkedIn, boasting expertise in crafting impactful strategies fueled by 5 billion digital interactions to drive traffic and conversions with precision and creativity.
Zara Dar, who quit PhD for OnlyFans, now uploads educational videos on Pornhub, says earnings 3 times higher than YouTube
Zara Dar, a YouTuber, left her PhD program and joined OnlyFans. She publishes STEM videos on both YouTube and Pornhub. Pornhub offers higher ad revenue than YouTube. She highlighted this difference, leading to her LinkedIn account being banned. Dar chose OnlyFans to escape academic and corporate constraints.
Zepto's Aadit Palicha rejects Shaadi.com CEO Anupam Mittal's bride proposal, conversation goes viral
A witty billboard featuring Shaadi.com and Zepto went viral this wedding season. Zepto offered to deliver Manyavar attire in 10 minutes. Shaadi.com humorously countered, stating finding a groom takes longer. The brands' founders engaged in playful banter online. Other brands like Faasos and CashKaro joined the fun.
Microsoft's LinkedIn settles advertisers' lawsuit over alleged overcharges
LinkedIn agreed to a $6.625 million settlement for overcharging advertisers by inflating video ad view metrics. The settlement applies to U.S. advertisers from January 2015 to May 2023. LinkedIn will also hire an external auditor for two years to review its ad metrics.
This engineer switched her gender to male on social media: What happened next reveals the dark truth of online advertising
Engineer Karen de Sousa Pesse conducted an eye-opening experiment by changing her gender from female to male on social media platforms. This simple alteration led to a significant shift in the advertisements she received, highlighting prevalent gender stereotypes. Her LinkedIn post sparked discussions on the impact of such biases in marketing and received varied responses from users. Pesse's experiment sheds light on the need for more inclusive advertising practices.
Prachi Nigam Ad Controversy: Bombay Shaving Company faces backlash for 'supportive' ad message
The online bullying of Uttar Pradesh Class 10 topper Prachi Nigam for her facial hair sparked widespread condemnation. Bombay Shaving Company tried to show support for Prachi through an advertisement, but the ad's content backfired, leading to further criticism. The ad, which included a message of encouragement for Prachi, was criticized for its closing statement, "We hope you never get bullied into using our razor." Social media users called the ad "absurd" and "disgusting," questioning the company's branding strategy and intentions. Despite attempts to defend the ad as a gesture of support, it was widely seen as lacking in sensitivity.
Looking for a "reel partner-plus-groom": Influencer's matrimonial ad sets new standards
The ad in question features a person named Riya, who is seeking a groom that not only fits the traditional criteria but also acts as a "reel partner-plus-groom." The potential groom is expected to collaborate on creating content that incorporates trending music, such as 'Moi-Moi.'
LinkedIn lays off 668 employees in second round of job cuts this year
Microsoft-owned LinkedIn laid off more than 500 employees, including engineers, on Monday in its second round of job cuts this year as the social media network grapples with a slowdown in hiring, a person familiar with the matter said.
LinkedIn taps AI to make it easier for firms to find job candidates
The Microsoft-owned social network for business professionals has been using technology from OpenAI, the creator of ChatGPT that Microsoft has invested in, to develop the features.
Microsoft's Bing, LinkedIn vows more ads transparency
Internet giants must now enforce the milestone EU's Digital Services Act (DSA), which demands they protect users online from harmful content and be more transparent about their algorithms.
LinkedIn to test ad product for video streaming services
This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.
LinkedIn now has 100 million members in India: Satya Nadella
Professional social networking platform LinkedIn now has 100 million members in India, up 19 per cent year-on-year, Microsoft Chairman and CEO Satya Nadella has informed.
Opinion: Linkedin's future is a joke
LinkedIn has 850 million users. The Microsoft-owned site doesn’t break out daily active users, but even a minority of that user base is comparable to traditional social networks like Snap (347 million) or Twitter (238 million).
In Brazil, firms sought black workers. Then LinkedIn got involved
Many Brazilian companies have started to explicitly seek out Black and Indigenous workers to diversify their ranks, a step to reverse the deep inequality that has racked the country since the area was first settled centuries ago.
Facebook delivers biased job ads, skewed by gender: Study
Men were more likely to see Domino's pizza delivery driver job ads on Facebook, while women were more likely to see Instacart shopper ads.
For opinions that matter: LinkedIn launches 'Polls' feature to tap into power of professional network
The new feature allows members to reach out to their networks to ask for feedback.
LinkedIn’s advertisements on TV rise two-and-a-half times during Jan-April
While the online networking site had advertised on 17 channels in 2018, this year its ads were aired on 49 channels
Ten ways SMEs can harness LinkedIn to grow their businesses
Although LinkedIn largely offered recruitment solutions back in the day, it has matured into a platform for companies to engage an audience and build a strong professional network.
Jack Smith broke the rules of LinkedIn ad system to bag funds from Angelpad
LinkedIn wouldn't approve any ad with a direct link to Vungle's appeal to get into the Angelpad, so Smith used a URL shortener and changed where the link went after it was approved.
Marketers tap social media to woo professionals
Brands see LinkedIn’s users as professionals with more purchasing power and disposable income than users of other sites.
We're helping in CXO hiring too, says LinkedIn India head
Hari V Krishnan, India Head, LinkedIn explains to ET why LinkedIn's strategy of 'recommendations' is better than Twitter's strategy of 'following' or Facebook's social befriending:
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