KIRANA SHOPS
The great Indian biscuit battle begins: Can Reliance crack the code?
Reliance Consumer Products Ltd is set to foray into India's competitive biscuit market, with an aim to leverage affordable pricing and a wide variety of products to attract consumers. Industry leaders Britannia and Parle dominate the market, making it challenging for new entrants like Reliance's Independence.
SC seeks Centre's response to plea against anti-CEC protests during festive season
The Supreme Court has called for responses regarding ongoing protests that are disrupting local businesses. Traders' organizations claimed that demonstrations at Ramlila Maidan are negatively impacting the area and affecting commerce. The Chief Justice emphasized the need for designated protest times while ensuring people's rights to protest are respected. Additionally, concerns were raised about massive detentions, police actions, and internet shutdowns linked to these protests.
India's urban shoppers spend 13% more on FMCG but shop less often
India's urban shoppers are increasing grocery spending while making less frequent trips, reflecting higher prices' impact. Online sales are rising sharply, driven by new households entering the market and increased shopping occasions. In contrast, traditional kirana stores still hold a significant market share despite a slight decline. Personal care products are the fastest-growing category with notable value sales increases.
Gen Z brands are breaching the last citadel of legacy consumer firms
India's Gen Z and D2C brands are challenging FMCG giants like Hindustan Unilever, ITC and Marico by expanding into kirana stores. New-age brands captured 21.7% of India's kirana market in H1 FY27, up from 14.8% a year earlier. As digital-first brands breach traditional distribution networks, legacy FMCG companies face growing competition for retail shelf space and consumer loyalty nationwide.
What made this US woman in Delhi fall in love with India? Internet has suggestions after her kirana store video goes viral
An American woman living in New Delhi, Kristen Fischer, has sparked an online conversation after sharing a video of her visit to a neighbourhood kirana store less than a minute from her home. She is seen buying milk and curd while speaking to the shopkeeper in Hindi. The video prompted social media users to discuss the convenience of India's local grocery shops and the importance of supporting small businesses.
'Connaught Place is commercial centre, not protest site': Traders Association criticises protest call
Traders in Connaught Place appealed to political parties and protesters to hold demonstrations at designated sites. They reported significant financial losses during recent protests and emphasized the impact on business ahead of the festive season. Additionally, the traders submitted a representation to various authorities requesting intervention against such disruptions. The Supreme Court has accepted a plea regarding these protests and is set to hear it later this month.
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Udaan sees growth after four years with 13% rise in revenues
Udaan has shifted to a cluster-led operating model with greater accountability for performance at the city and category levels, according to Vishnu Menon, the company’s senior vice president, business finance. The approach marks a move away from expanding across markets towards improving efficiency and profitability in existing ones, he said.

Want an early signal on the economy and stocks this festive season? Watch 19 stocks, and what their managements say in the next 20 days
There is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold back; to buy better things or cheaper ones. This festive season, what these companies sell, and what they say about it afterwards, will tell you more about where consumption is headed than any official number. Watch them closely. Check out Stock Reports Plus, powered by Refinitiv, for price targets of over 4,000 listed stocks along with detailed company analysis focusing on five key components – earnings, fundamentals, relative valuation, risk, and price momentum – to generate standardised scores. SR+ Reports is a complimentary offering to ETPrime members.

Fee on UPI P2M payments: How this “small” 0.4% fee can take a bigger bite out of your money
Starting from October 15, 2026, a new 0.4% transaction fee will be applied to UPI payments exceeding Rs 2,000, while lower amounts and peer-to-peer transfers will still be free. As some merchants may choose to adjust prices accordingly, customers should stay vigilant, checking for any surcharges at checkout to ensure they understand all costs involved. Transparency and quality of service will be vital as these changes are implemented.

New indicator for New India: 25 stocks whose numbers can reveal what is in store for the economy and the stock market
For decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credit growth and other official numbers, and then used them to work out whether households were spending more or pulling back. Those indicators still matter. But the Indian consumer has changed faster than the dashboard used to track consumption and spending patterns. Check out Stock Reports Plus, powered by Refinitiv, for price targets of over 4,000 listed stocks along with detailed company analysis focusing on five key components – earnings, fundamentals, relative valuation, risk, and price momentum – to generate standardised scores. SR+ Reports is a complimentary offering to ETPrime members.

Retailers push back against proposed 0.4% MDR on UPI transactions above Rs 2,000, warn of hit to thin margins
Retailers are strongly opposing a proposed merchant discount rate on UPI payments. This new charge will significantly impact their already very thin net profit margins. Industry associations are petitioning the finance ministry to scrap the proposed transaction fee. They highlight that this fee will erode the survival margins of many small businesses. The proposed charge is set to be implemented from October fifteenth.

Udaan to acquire Swiggy-owned retail distribution company Lynk Logistics
Udaan is acquiring Swiggy-owned Lynk Logistics in a deal valuing the retail distribution firm at Rs 500 crore. Swiggy will receive a 2.8% stake in Udaan and invest Rs 75 crore for an additional 0.4% stake as part of the transaction.

Udaan to buy Swiggy’s Lynk; India’s BRICS tech push
Udaan is set to acquire Swiggy-owned Lynk Logistics. This and more in today's ETtech Top 5.

Udaan acquires retail tech startup ShopKirana for $88.5 million in stock
Udaan has strategically acquired ShopKirana in an all-stock deal to bolster its eB2B presence before its IPO. This move will enhance Udaan's position in staples, FMCG, and HoReCa by integrating ShopKirana's network and expertise. The combined entity aims to improve efficiency, expand reach, and strengthen unit economics, with Info Edge becoming a shareholder.

Quick Commerce captures nearly half of Kirana sales; market projected to hit $40 billion by 2030
India's quick commerce market is booming and is set to reach USD 40 billion by 2030. This surge is driven by consumer demand for fast deliveries, with 46% of consumers reducing their reliance on traditional Kirana shops. Quick commerce platforms are projected to capture 21% of total Kirana sales by 2024.

Kirana shops are battling for survival amid the rise of q-com, but the story is not over for them yet
In metro areas, quick commerce platforms are rapidly changing urban retail by offering fast delivery of diverse products, challenging traditional kirana stores. While quick commerce's growth impacts urban retail, rural and smaller town kiranas still hold significant market share. Companies are adapting strategies for both channels.

Udaan’s sale to offer discounts for SMEs, kirana shops
This sale is aimed at benefitting lakhs of small retailers and kirana shop owners especially from Tier 2, 3 cities.

Why small shopkeepers are not willing to digitise their kirana stores despite attempts by FMCG cos
The multi-pronged attempts by these FMCG companies to sign up these shop owners have often hit a wall. The claims that tech-enabled solutions would ease business processes and could increase business for the small stores have not found many buyers, say analysts. Companies are working on value propositions that would make sense for a kirana store owner to adopt technology.

Over 7 lakh small stores may have shut shop due to lockdown
India has about 10-12 million small retail outlets selling grocery and other FMCG products.

Kiranas in crisis, disruption tough to reverse, fears FMCG
Industry executives said small outlets are also feeling the pinch because distributors are dealing in cash and not offering 7-21 days of credit as before. The industry fears these closures may further delay the recovery of the market.

Flipkart onboards 27,000 kirana shops to strengthen last mile delivery
The company said it will help reach out to millions of new consumers during the upcoming festive event.

Metro Cash & Carry partners ePayLater to digitise kirana stores
Through this app, kirana shop owners can digitally track their daily and monthly sales, manage inventory, place orders with Metro and pay digitally.

Myntra to use the power of kiranas
The Bengaluru-based firm will display some of its products in kirana outlets, like FMCG firms do by hiring dedicated shelves at such stores.

Higher charges on cards may deter kirana shops
With the pre-demonetisation cap on charges imposed by the RBI coming to an end on March 31, the central bank has proposed a new structure with effect from April 1.

SAP launches 'Ganges' to connect CPG cos with kirana shops
SAP today launched a new solution 'Ganges' to connect consumer packaged goods (CPG) companies like Nestle and P&G with kirana shops and retailers.

10 lakh kirana shops to be backbone of UPA’s direct cash transfer scheme
Around 10 lakh kirana shops are going to become the backbone of UPA government's direct cash transfer (DCT) for subsidy schemes.
FDI in retail: Wal-Mart, Carrefour flexible; kiranas dropped from supply chain
The government dropped a key clause to protect the interest of small kirana shops in its policy for allowing FDI in multi-brand retail.
FDI in India retail: 'Kirana' shops unaffected by bandh
Confederation of All India Traders' (CAIT) Secretary General Praveen Khandelwal claimed traders across the country were participating in the strike.
Shoppers prefer kirana shops to malls: Survey
Kirana stores and local retailers remain the most preferred destinations for a majority of shoppers across the country.
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