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    Myntra's Big Fashion Festival returns Oct 8 at Midnight with 8 mn+ styles, celebrity collabs and 100+ new launches

    Myntra will launch its Big Fashion Festival on October 8. This year, the festival will showcase over 21,000 brands and more than 8 million styles. Ethnic wear, beauty products, and luxury items will be highlighted during the event. New celebrity collaborations and emerging brands are also part of the offerings.

    Myntra announces End of Reason Sale starting May 29

    Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collections. Expect deals on apparel, footwear, accessories, and beauty. VIP access offers extra discounts. Hyper-speed delivery is available in select cities. Social commerce will drive discovery and styling inspiration.

    Authentic Brands Group partner Brand Concepts to launch Juicy Couture bags and accessories in India

    Authentic Brands Group has partnered with Brand Concepts Ltd to introduce Juicy Couture bags and accessories in India. This launch targets the young, fashion-conscious Indian demographic, with products set to be available in Q1 2025. The range includes handbags, luggage, and lifestyle accessories, aiming to enhance Juicy Couture's global presence.

    David Beckham locked in secret multi-million legal battle over fake products

    Football legend David Beckham's firm DB Venture has filed a £1.58 million case against the counterfeiters who have been selling imitations of the products. He is not the first celebrity to face such a problem.

    Forever 21 parent Authentic Brands sues payment startup Bolt

    The complaint by Authentic Brands Group alleges that Bolt not only failed to deliver promised technology but that during Bolt’s integration with Forever 21, the clothier lost out on more than $150 million in online sales.

    Aditya Birla Group acquires India distribution and manufacturing rights for Reebok sports brand

    One of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group that had purchased Reebok last year from Adidas for $2.5 billion. Authentic Brands acquires brands and in turn offers country or continent-wise distribution and manufacturing rights to other company.

    The Economic Times
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