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    Brands still bank on cricketers as Bollywood appeal fades

    Cricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is shifting towards digital creators as brands seek targeted audiences and measurable engagement. Renowned cricketers like Virat Kohli and MS Dhoni continue to dominate the endorsement market, contributing significantly to its growth.

    BCCI AGM underway with new men’s selection chief, ICC representative on agenda

    The BCCI's 95th Annual General Meeting commenced today in Mumbai. A new men's selection chief appointment is a key decision expected. The board will also consider India's ICC nomination and financial matters. India's squads for the upcoming New Zealand tour will be finalized. Rohit Sharma's future in white-ball cricket remains under scrutiny.

    BCCI AGM: Andaman & Nicobar associate membership, ICC representative and IPL Governing Council on agenda

    The upcoming 95th Annual General Meeting of the BCCI promises to tackle significant issues including associate membership and ICC representative roles. Arun Dhumal's unopposed re-election to the IPL Governing Council will also be formalized. Moreover, the agenda encompasses a review of financial data, annual budgets, and selections for committees, while contemplating the direction of the chairman of selectors, addressing critical governance in Indian cricket.

    IPL 2027 auction set to return to India after three years: Report

    IPL 2027 auction: BCCI will hold the IPL 2027 mini auction in India, ending a three year run of overseas venues that included Dubai, Jeddah and Abu Dhabi, according to Cricbuzz. The decision, taken at a Governing Council meeting on September 15, follows franchise concerns over overseas logistics.

    Pakistan Super League may move to January in 2027 to avoid clash with IPL

    The Pakistan Super League is considering a shift to January-February next year. Media rights holders have reported limited advertising revenue during the traditional April-May timeframe. This change seeks to prevent conflicts with the Indian Premier League, as franchise owners have noted waning interest in the league. Discussions by the Governing Council included the introduction of esports and the possibility of a mid-year tournament.

    CCI seeks more details on Rajasthan Royals deal

    The Competition Commission of India requested additional details on the Rajasthan Royals acquisition. This deal involves three cricket franchises and is valued at $1.65 billion. Westview Cricket and Poonawalla Sports are acquiring stakes in the franchises. Existing shareholders will retain a small percentage of ownership. The transaction is expected to conclude in the third quarter of 2026.

    The Economic Times
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