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Is your phone reading your mind? How do you see ads for things you were thinking about just minutes ago
An ad appears for something you recently discussed, and your phone suddenly feels suspicious. Digital tracking can explain some of these moments. Psychology helps explain why certain matches feel unforgettable.
CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metros
CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and smart shoppers stacking savings helped drive the surge, as fashion and electronics outpaced mobiles.
Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save more
Online sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P Global Market Intelligence, conducted in June 2026 among 1,000 internet adults each in China, South Korea and India, shows that most Indian respondents still primarily make retail purchases from stores.
AI clones are turning celebrity likeness into a new business
Studio Blo is developing a platform for celebrities to license their digital likenesses for advertising purposes. This platform allows brands to use celebrity clones without requiring their physical presence at shoots. The company emphasises consent, ownership, and traceability in its cloning process.
Lessons from Chinese AI Firms on Owning Customers’ Habits
As U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pursuing a fundamentally different strategy: embedding AI into users’ everyday habits. The authors argue that this “habit moat” approach may prove more durable than competing on raw capability alone. Whereas Western firms position AI as a destination consumers consciously visit, companies like Alibaba integrate AI into existing routines such as shopping, payments, food delivery, and travel booking, reducing friction until using AI becomes automatic behavior. Once AI capabilities become “good enough,” marginal technical improvements matter less than becoming the default path through recurring customer tasks. The authors outline four strategic imperatives for Western leaders: focus on behavioral cues rather than feature gaps, subsidize customer behavior instead of subscriptions, embed AI invisibly into existing workflows, and optimize for repeat usage rather than first-time adoption. The central warning is stark: AI may not replace employees first—it may instead capture the critical customer moments businesses currently own.
Apple expands iCloud+ in India with Apple TV and Apple Arcade, plans start at ₹75 per month
Apple is expanding iCloud+ in India by bundling Apple TV and Apple Arcade at no extra cost, with plans starting at ₹75 per month for 50GB storage. Subscribers will also get Apple Music Select and can share the plan with up to five family members. Apple is discontinuing standalone Apple TV and Apple Arcade subscriptions for new users in India, while Apple One will also stop accepting new subscribers.
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India’s chip push draws global interest; Quick comm's ad blitz
India’s semiconductor push is gaining global attention as the country looks to build a stronger chip manufacturing ecosystem. This and more in today’s ETtech Top 5.
Psychology says people may happily wait 2 hours for a new iPhone but hate 20 minutes at the DMV, here’s why
When you willingly show up early for a highly anticipated product launch, a long line may already feel like part of the experience. At the DMV, however, you may expect to complete a routine task quickly, so discovering even a 20-minute wait can feel particularly frustrating because it clashes with what you expected.
Rs 80,000 crore digital ad pie: Karan Taurani spots a hidden profit lever in new-age stocks
India’s new-age internet companies may be sitting on a profit engine that investors are still not fully pricing in: advertising.
Apple Maps launches ads on iPhone
Ads on Maps builds on Apple's broader privacy-first approach to advertising, and maintains the same privacy protections Maps users enjoy today. A user's location and the ads they see and interact with in Maps are not associated with a user's Apple Account.
Is the iPhone 17 going to be 'inspired by' the Pixel 9? Google’s hilarious new ad throws shade at Apple
Google reignites its playful rivalry with Apple in a new Pixel ad that throws subtle shade at the rumored iPhone 17 design—suspected of mimicking Pixel 9’s signature camera bar. With AI-voiced phones and sharp humour, the skit calls out Apple’s history of “borrowing” features. Fans are loving the roast, fueling the fire in this tech giant showdown.
iPhone 17 or Pixel Phone? Google just mocked Apple over similar design rumors!
The design of the upcoming iPhone 17 series, as per recent leaks, may bear a particularly intriguing hardware similarity to Google Pixel phones. After the rumors started making rounds, Google has released a hilarious ad to cash in on the speculations and mock Apple for apparently copying its features.
Watch: Apple's first Macintosh ad starring Samir Soni goes viral. Nostalgic fans say 'technology has come a long way'
A 1996 Apple Macintosh advertisement featuring Bollywood actor Samir Soni has gone viral, capturing widespread attention online. The ad, recently shared by the Instagram account TV1 INDIA, showcases Soni confidently demonstrating his Macintosh's compatibility with Windows software in a corporate office setting. The commercial’s tagline, “Does more, costs less, it’s that simple,” resonates with viewers nostalgic for a time when Apple was marketed as both affordable and innovative.
Apple iPhone users may soon start seeing more ads on their devices: Report
According to a report by Bloomberg’s Mark Gurman, Apple is looking to expand its ad revenue by pushing more ads in its apps on iPhones and iPads.
Google says to overhaul ad tracking system on Android devices
Tech giants are under growing pressure to better balance privacy and ad-targeting, as users complain, regulators threaten tougher rules, but the companies try to maintain access to the data key to their many billions in ad revenue.
Amazon seen triumphing over Apple privacy changes in digital ad business
Amazon, which reports earnings on Thursday, does not break out its advertising sales, but nestles it in its "other" business segment."Google and Amazon require a user to already be looking for something, therefore aren't as reliant on cookies," Eduardo Cruz, performance marketing manager at SupplyKick.
Facebook ad revenue seen feeling brunt of Apple privacy changes
The Apple privacy updates has had investors in digital ad companies on edge for fear that reduced access to data would upend the nearly $100 billion mobile ad market.
Apple's iPhone privacy changes signal desire to enter advertising
The feature, which Apple calls App Tracking Transparency (ATT), has worried many digital advertising and mobile gaming companies including Facebook, which says it has made it more expensive and difficult for brands to advertise on its platforms.
Apple's new iPhone privacy changes want to protect users. But what do they mean for businesses?
Both advertisers and app developers who sell ad inventory say if many iPhone users opt-out of tracking, it will make advertising less effective.
Apple iPhone privacy update seen hurting Facebook revenue in second-quarter
Facebook faces up to a 7% decline in second quarter revenue if 80% of its users block the company from tracking them on iPhones, said mobile ad analyst Eric Seufert.
Apple to roll out privacy control that will prevent apps from secretly tracking iPhone users
The software update is likely to arrive in late March or some point in April.
Samsung removes ad mocking Apple for not having iPhone charger
Apple has bid goodbye to the charging brick, along with changing the cable from USB-A brick to Lightning-to-USB-C.
Apple puts on hold release of anti-tracking tool in iOS 14 update for iPhones
The privacy feature will make it difficult for app makers to track people online to help sell ads.
Apple rolling out a new policy restricting advertisers from obtaining app download data
This is important because some advertisers look at which apps you've downloaded to determine which ads will be most relevant to you.
Viewers see little of value in Apple's new TV commercials
Apple's newest TV commercials, showing consumers enjoying its products while an actor reads the company's corporate philosophy, are a flop.
Unilever logs on to Apple ad pad
Unilever, the second-largest advertiser in the world, has launched its first campaign on iAd, the new Apple advertising platform that runs on Apple products like iPhone, iPad.
Google protests Apple's iPhone developers agreement
Google Inc said on Wednesday recent changes to Apple's developers agreement would effectively cripple Google's advertising tools for the iPhone, creating "artificial" barriers to competition.
Apple announces new iPhone software
Apple's rivals already offer software to run more than one program at a time, something that iPhone owners have long sought.
Google, Apple spar in high-tech heavyweight battle
The growing use of high-powered phones for Web surfing has become a flash point in the battle between Google and Apple. HP unveils its first-ever touch-enabled netbook
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